WFRV-TV: Wikis


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WJMN-TV redirects here. For other uses, see WJMN.
CBS 5 WFRV-TV Logo.png

WJMN-TV 2006 Logo.png
WFRV: Green Bay, Wisconsin
WJMN: Escanaba/Marquette, Michigan
Branding Channel 5 / 3
Channel 5 / 3 News
Slogan Where The News
Starts With You
Channels Digital:
WFRV: 39 (UHF)
WJMN: 48 (UHF)
Subchannels 5.1 / 3.1 CBS
Owner Liberty Media Corporation
(WFRV and WJMN Television Station, Inc.)
First air date WFRV: May 21, 1955
WJMN: October 7, 1969
Call letters’ meaning WFRV:
Wisconsin's Fox
River Valley
WJMN: Jane Morton Norton (member of former ownership family)
Former callsigns WNAM-TV (1955-1959)
Former channel number(s) Analog:
42 (UHF, 1955-1959)
5 (VHF, 1959-2009)
WJMN: 3 (VHF, 1969-2009)
Former affiliations ABC (1955–1959, 1983-1992)
NBC (1959–1983)
DuMont (secondary, 1955)
Transmitter Power WFRV:1,000 kW
WJMN:9.8 kW
Height WFRV: 364 m
WJMN: 350 m
Facility ID WFRV: 9635
WJMN: 9630
Transmitter Coordinates WFRV: 44°20′1″N 87°58′56″W / 44.33361°N 87.98222°W / 44.33361; -87.98222
WJMN: 45°45′43″N 87°8′16″W / 45.76194°N 87.13778°W / 45.76194; -87.13778 (WJMN-TV)

WFRV-TV is the CBS-affiliated television station for Green Bay, Wisconsin. It broadcasts a high definition digital signal on UHF channel 39 (PSIP channel 5.1) from a transmitter north of Morrison. Owned by a wholly-owned subsidiary of Liberty Media Corporation (Liberty Capital), the station has studios on East Mason Street in Green Bay, as well as a Fox Valley news bureau in Little Chute. Syndicated programming on WFRV includes: Entertainment Tonight, Oprah, Ellen, and Live with Regis and Kelly.

WFRV operates a semi-satellite, WJMN-TV in Escanaba, Michigan. This station broadcasts a high definition digital signal on UHF channel 48 (PSIP channel 3.1) from a transmitter four miles south of Trenary in Masonville Township. Serving as the CBS affiliate for the western Upper Peninsula of Michigan, including Marquette, it airs a time-shifted feed of WFRV in Eastern Time most of the day. However, it airs separate weather and news cut-ins, as well as separate commercials and promotions. There are also weather updates given on the WJMN page of WFRV's website. It also airs some regional programming pertinent only to Michigan viewers such as pre-season football and weekly shows from The Detroit Lions Television Network.




Channel 5

The station began as WNAM-TV on channel 42 in Neenah-Menasha on May 21, 1955 as sister to the radio station with the same calls. In the late-1950s it moved its license to Green Bay and studios to Little Chute, changed its frequency to channel 5, while adopting its present call letters WFRV-TV which stand for Wisconsin's Fox River Valley. It started as an ABC affiliate before switching to NBC in 1959. As an NBC affiliate, it became the first station in northeastern Wisconsin to broadcast in color. In 1958, WFRV became an affiliate of the short-lived local Badger Television Network, a three-station television network in Wisconsin. The other two stations were WISN-TV (in Milwaukee) and WKOW-TV (in Madison).

The Badger Network was launched in January 1958 and ceased operations on August 8 of that year. [1] Among the station's claims include the first to cover a live lunar eclipse in 1959 when a studio camera was wheeled into the parking lot and aimed at the moon. Local newscasts were broadcast in color starting in 1965. The station changed affiliations again in 1983 when it became an ABC affiliate for the second time with NBC going to WLUK-TV. The station's original owners sold the station to the Norton family of Kentucky, owners of Louisville's WAVE, in the mid-1960s.

In the days before cable and satellite distribution of terrestrial broadcast signals, the other Green Bay stations located their transmitters on Scray's Hill in Ledgeview in the Town of Glenmore southwest of Green Bay. This is one of the highest points of land in the area. However, WFRV had its original transmitter further south from a legacy of its original days in Neenah. Since antennas had to be turned towards the less convenient direction of Outagamie County rather than the more central Brown County to receive channel 5, this put the station at a severe disadvantage. Accordingly, the Mortons asked the FCC to relocate channel 5's transmitter to Glenmore.

Channel 3

On October 7, 1969, semi-satellite station WJMN-TV began operations on channel 3 bringing a second programming choice for the western Upper Peninsula of Michigan alongside WLUC-TV. WJMN's transmitter is located in Trenary, Michigan; about 30 miles north of Escanaba. The antenna is 1,310 feet high which made it the second tallest television transmitter in the state of Michigan after WWTV in Cadillac upon its completion.

WJMN is the result of an agreement between the Nortons and the FCC. When WFRV wanted to move its transmitter to Glenmore, it had to address short-spacing issues from WMAQ-TV in Chicago; every channel allocation in the Green Bay and Wausau markets in the analog age was shared by a Chicago television station. As part of the agreement to transmit from Glenmore, WFRV launched WJMN in Escanaba to serve Michigan's underserved Upper Peninsula which at that time only had WLUC in Marquette (then sister station to WLUK) as the only commercial station serving the area. As a result, the station affected WLUC's affiliation as well. Channel 6 dropped NBC in 1969 after WJMN's sign-on and took ABC in 1992 with channels' 5 and 3 purchase by CBS. WLUC's current NBC affiliation resulted from WLUK switching to FOX in 1995. It is not related to the Clear Channel-owned WJMN-FM in Boston, Massachusetts. The radio station received permission from CBS in 1993 (pre-Telecommunications Act of 1996 before Clear Channel's rise) to use the call sign.

Recent history

Orion Broadcasting, the Nortons' company, merged with Cosmos Broadcasting (a subsidiary of The Liberty Corporation) in 1981. A few years later, WFRV / WJMN were sold to the Murphy and McNally families, owners of WCCO-AM-TV in Minneapolis-St. Paul. CBS then acquired all four stations in 1992 when the families sold them. New FCC rules had allowed networks to own more stations, so CBS decided to keep WFRV / WJMN and convert them to CBS stations which in 2005 were in the 69th market nationally. With this move, it swapped affiliations with the area's longtime affiliate, WBAY-TV. The move also made WFRV / WJMN among the few stations in the United States to have been an affiliate of all of the big three television networks. The stations no longer follow the CBS Mandate branding since being sold from the CBS Corporation although their graphics remained the same. Previously, the ones used on their newscasts were green and gold as a connection to the Green Bay Packers. In 2002, the stations became the first in the Green Bay market to broadcast digitally. On July 10, 2006, they unveiled a blue and yellow graphic scheme as well as new sets to coincide with the return of former anchor Tammy Elliott. On February 13, 2007, the CBS Corporation announced that they would sell WFRV / WJMN to Liberty Media for $170 million dollars. [2] The sale was completed on April 18 [3] however the station's website continued to be maintained by CBS Television Stations Digital Media Group until May 14 when Liberty launched a redesigned site for the stations powered by Inergize Digital Media (then a subsidiary of Clear Channel Communications now a division of Newport Television).

The site also incorporates an expanded page for WJMN focused on Upper Peninsula-specific weather and news. Previously the page had only contained the Michigan Associated Press wire service and weather and was not highlighted on the CBS Interactive version of the site. In Summer 2007, the stations slowly transitioned from branding as "CBS 5" and "CBS 3" and began to go back to identifying themselves as "Channel 5" and "Channel 3" as they had done previously before in 2003. In September 2008, the stations became the first to upgrade their master control to allow the stations to air and record high definition programming from the network and syndication. Oprah, Ellen, and Entertainment Tonight are currently aired in HD and a character generator allows the station to place 16:9 weather and news crawls over the programming. [4] WFRV transitioned to digital-only broadcasting during a Late Late Show with Craig Ferguson commercial break around Midnight on February 17, 2009 then aired a loop of nightlight programming until March 3 when their analog service was completely discontinued. WJMN operates a very low-powered digital signal from a transmitter west of downtown Escanaba and is only available in the immediate area. A construction permit in July 2009 allowed the station to increase its power to 1 MW. However, according to the station engineer this will not happen until sometime in 2010. [5]

As of October 2009 WFRV now has the capability to create and air 16:9 advertising, promotions and news graphics. Although the station still uses standard definition cameras for the time being, their graphics now display in the 16:9 format.

Detroit Lions coverage

WJMN is an affiliate of the Detroit Lions Television Network which airs pre-season games as well as the weekly syndicated show The Ford Lions Report during the regular season. However, WFRV is not part of the network since it is in the Green Bay Packers' television market. WJMN does air Packers-related programming as well. Decisions when to air Lions regular season home games against AFC opponents as part of the NFL on CBS contract are made on a case by case basis depending on how the Packers and Lions are scheduled. Also, since WJMN's normal coverage area is more than 75 miles from Ford Field, the NFL's local television blackout policy does not apply.

News team

WFRV's primary studios in Green Bay.
WFRV's Fox Valley news bureau and weather radar.


  • Wendy Kuschel - weekday mornings
  • Tammy Elliott - weeknights at 5 & 10
  • Erin Davisson - weekdays noon & 6
  • Tom Zalaski - weeknights at 6 & 10
  • Lisa Malak - Sundays, weekday health reporter
  • Chelly Boutott - Saturday nights

Storm Team 5 / 3 Meteorologists

  • Tom Mahoney (AMS of Approval) - Chief seen weekday evenings and heard on WCUB-AM 980
  • Dana Tyler (AMS Seal of Approval) - weekday mornings & weekend
  • Dave Miller (AMS Seal of Approval) - weeknights at 10
  • Justin Steinbrinck (AMS Seal of Approval) - weekday mornings & Sunday mornings
  • Rebecca Schuld - producer and website


  • Larry McCarren - Director seen weeknights at 6 and 10
    • Inside Lambeau co-host and Larry McCarren's Locker Room host
  • Burke Griffin - weekend evenings and Inside Lambeau co-host
    • High School Sports Xtra host
  • Ryan Popkey - reporter and photographer
    • producer and fill-in anchor


  • Mike Austin - Agriculture news (also on WTAQ radio)
  • Chelly Boutott
  • Hilary Golston - website/weekday/Sunday morning
  • Olga Halaburda
  • Terry Kovarik - reporter/photographer
  • Angenette Levy
  • Kirk Parker
  • Donald Robinson
  • Jenna Sachs
  • Millaine Wells - weekday mornings and Sunday morning producer


  • Justin Dubois
  • Dave Duchan
  • Scott Giese
  • Mark Phinney
  • Jason Roemaat
  • Don Roznowski
  • Mike Vandersnick

Past personalities

  • Lance Allan - now Sports Director at WTMJ-TV
  • Jay Johnson - anchor 1982–1987 (went to WLUK-TV until 1996)
  • Glen Loyd - worked for WLUK and then as a spokesman for the Wisconsin Department of Agriculture Trade and Consumer Protection until his 2009 retirement
  • Tom Milbourn - became anchor at WLUK
  • Don Noe - meteorologist late-1970s (originator of animated weather maps)
  • Rob Stafford - later at Dateline NBC and now weekend anchor at WMAQ-TV
  • Nick Goddard - sports
  • Kris Schuller - became WisDOT spokesperson
  • Mary Smits - later went to WBAY, where she became anchor; now retired
  • Paul Evansen
  • Jim Cline
  • Lois Thome
  • Jack Boston
  • Paul Youngblood
  • Tim Blotz - currently weekend evening anchor at KMSP Minneapolis-St, Paul, MN.
  • Fred Wagner
  • Don Sidney

News/Station Presentation

Newscast titles

  • The World Today & The World Tonight (mid-1960s)
  • Report to Wisconsin (1967-1971; later Report to Wisconsin and Upper Michigan after launch of channel 3)
  • Channel 5 / 3 Eyewitness News (1971-2001)
  • NewsChannel 5 / 3 (2001-2003)
  • CBS 5 / 3 News (2003-2007)
  • Channel 5 / 3 News (2007-present)

Station Slogans

  • The Best News and More (1980s)
  • Your News Source (2001-2003)
  • Working for You (2003-2007)
  • Where The News Starts With You (2007-present)
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"Channel 5 hits Big 5-0". Green Bay News-Chronicle article. Retrieved November 12, 2005.  

External links


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