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City of license Lumberton, North Carolina
Broadcast area Fayetteville metropolitan area
Branding Oldies Radio
Slogan Carolina's Greatest Hits
Frequency 102.3 (MHz)
Format Oldies
Power 6,000 watts
Class A
Facility ID 41311
Transmitter coordinates 34°35′58″N 79°00′33″W / 34.59944°N 79.00917°W / 34.59944; -79.00917
Callsign meaning WFayetteViLle
Former callsigns WJSK ( -1998)
WFNC-FM (1998-2009)
Owner Cumulus Media
(Cumulus Licensing, LLC)
Sister stations WFNC, WMGU, WRCQ, WQSM
Website [[1]]

WFVL is an oldies radio station in the Fayetteville, North Carolina, market which broadcasts on 102.3 FM.


Prior to March 9, 1998, this station was a Country station in Lumberton, North Carolina with the call letters WJSK. Al Kahn, who bought WAGR in January 1957, signed WJSK on the air in 1964[1] and took the station's letters from the names of his sons Jeff and Steve Kahn[2].

After Messa Corp. bought the stations from Southeastern Broadcasting Corp. in July 1992, WJSK and WAGR ended their tradition of airing only Lumberton high school football and began carrying games involving other Robeson County teams[3].

In 1993, Arthur DeBerry and Associates of Durham bought WAGR and WJSK[4].

Cape Fear Broadcasting bought the station in 1998 and changed the call sign to WFNC-FM. Until 2006, this station aired the same programming as talk radio station WFNC-AM[5] WFNC-FM then simulcast WFVL[6] until 2009. On March 20, 2009, the simulcast with WFVL 106.9 FM ended when the station (now WMGU) changed formats to Urban adult contemporary. The oldies format continued without 106.9 FM and on April 1, 2009, the WFVL call sign replaced WFNC-FM on 102.3 FM.


  1. ^ Michael Futch, "Lumberton Undergoes Radio Changes," The Fayetteville Observer, January 11, 1998.
  2. ^ Michael Futch, "Call Letters Have Their Swan Song," The Fayetteville Observer, June 10, 2004.
  3. ^ Charles Broadwell, "High School Broadcasts to Have New Sound," The Fayetteville Observer, August 27, 1992.
  4. ^ Jay Woodard, "Radio Stations' Sales Under Way," The Fayetteville Observer, August 25, 1993.
  5. ^ Josh Shaffer, "Cape Fear Plans to Buy WJSK," The Fayetteville Observer, December 30, 1997.
  6. ^ Michael Futch, "Oldies Return to Airwaves," The Fayetteville Observer, February 17, 2006.

External links



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