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City of license New Ellenton, South Carolina
Broadcast area CSRA
Branding "102.7 WGUS"
Slogan "The Southern Gospel Station"
Frequency 102.7 FM
First air date 1990
Format Southern Gospel
ERP 4,300 watts
Class A
Owner Beasley Broadcast Group

WGUS-FM 102.7 is a Southern Gospel radio station licensed to New Ellenton, South Carolina, but is part of the Augusta, Georgia radio market. The station is licensed by the FCC to broadcast on 102.7 FM with a ERP of 4.3 kW.


102.7 signed on in 1990 as WAJY with an Adult Standards format as "Joy 102.7". In 2004, It became Contemporary Christian under the Joy 102.7 moniker for a brief time before being sold to Beasley Broadcasting, who moved WGOR's Oldies format from 93.9 FM to 102.7 FM in October, 2004, becoming "Oldies 102.7".

On October 27, 2006, WGOR-FM became the first station in the country to switch over to Christmas music for the season as "Santa 102.7." After what could be considered the second-longest stunt in radio history (second only to WEXM's similar October 8 through January 7 format flip a year later), the station changed formats on December 26 of that year, revealing its Southern Gospel format under the WGUS-FM call letters.

This was not the first time that the WGUS-FM call letters were used in the Augusta market. Before the 1990s, the WGUS-FM call letters were on 102.3 FM (now WIBL).

The station is owned by the Beasley Broadcast Group.

See also

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