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WHAT 1340 AM
WHAT (AM).jpg
City of license Philadelphia, PA
Broadcast area Philadelphia, PA
Branding AM 1340 WHAT
Slogan "Playing The Greatest Music of All Time."
Frequency 1340 (kHz)
First air date 1926
Format Adult Standards
Power 1,000 watts
Class C
Facility ID 33686
Owner Marconi Broadcasting

WHAT is a commercial radio station located in Philadelphia, Pennsylvania, broadcasting on 1340 AM. WHAT currently airs an adult standards format that initially began with a month of Frank Sinatra's music.

WHAT flipped formats to the "Martini Lounge" format on August 31, 2007. According to their website The All-Sinatra format aired throughout the month of September. After September 30, the station started an Adult Standards format featuring artists including Michael Buble, Harry Connick, Jr., Diana Krall and their format predecessors like Tony Bennett and Peggy Lee. Many have considered it the successor to WPEN's format from 1979 to 2004, even hiring former station DJs like Bob Craig and Mike Bowe.

From January 19, 2007 to August 31, 2007, amid WUBA-FM (Rumba 104.5) becoming WRFF-FM (Radio 104.5) in May 2007, WHAT aired an alternative rock music format called "Skin Radio" . Skin Radio also featured many local musicians and poets. It was seen as a replacement to Y-100, which was a previous modern rock station in Philadelphia, though it was on FM.

Prior to that, WHAT aired an "urban talk" format marketed toward African Americans.

During the 1960s, 1970s, and early 1980s, the station carried a traditional R&B & Soul music format .

Skin Radio continues, but as an internet-only radio station.

As of November 17, 2008; WHAT has dropped the "Martini Lounge Radio" branding, however the station is maintaining its current format.

External links



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