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City of license Pinellas Park, Florida
Broadcast area Tampa-St. Petersburg-Clearwater, Florida
Branding ESPN 1040
Frequency 1040 (kHz)
Format Sports
Power 3,600 watts (day)
420 watts (night)
Class B
Facility ID 41383
Callsign meaning W HillsBOrough
(the original station with these calls was based in Tampa)
Former callsigns WHBO (?-1991)
WMTX (1991-1997)
WWBA (1997-2009)
Affiliations ESPN Radio
The Weather Channel
Seminole ISP Sports Network
Owner Genesis Communications
(Genesis Communications of Tampa Bay, Inc.)
Sister stations WMGG, WWBA
Website 1040 ESPN

WHBO (1040 AM, "1040 ESPN") is a sports radio station licensed to Pinellas Park, Florida, USA, serving the Tampa Bay area. The station is currently owned by Genesis Communications.



Weekday programming includes Mike and Mike in the Morning, The Herd with Colin Cowherd, The Killer B's, The Fabulous Sports Babe, various ESPN Radio programming on nights, and All Night with Jason Smith overnight.

WHBO is the Tampa Bay affliate of the Florida State University football and men's basketball radio networks. The station also airs University of Miami football games when FSU is not playing. When WDAE airs Indy Racing League,Tampa Bay Lightning hockey or non- Motor Racing Network affiliated races. WHBO airs select races, starting with the Coca-Cola 600. At Lowes Motor Speedway. WHBO is an affiliate with the Performance Racing Network

During the 2006 NFL season, the station preempted Mike & Mike to air a local "Monday Morning Quarterback" show on Mondays from 8:00 AM to 9:00 AM with John Kaleo, which focused on the Tampa Bay Buccaneers, NCAA football around the state of Florida, and local high school football games of interest.


AM 1040 was previously a long-time oldies station, WHBO, which changed to a talk-radio format in the late-1990s, as WWBA. WWBA was a Tampa Bay area talk radio station that aired conservative and libertarian talk shows such as those hosted by Mark Larsen, Dro Silva, Bill O'Reilly, Michael Savage, Laura Ingraham and Kim Komando.

WWBA is the only Tampa news-talk radio station that airs daily call-in programs that focus on Tampa area and Florida news. In July, the station dropped the nationally syndicated Neil Boortz and expanded its locally-focused mid-morning show to three hours, providing Tampa listeners the most local daytime talk programming.

On September 29, 2008, WWBA moved its programming from 1040 AM to the more powerful 820 AM, WMGG. Listeners to the 1040 AM frequency heard a recorded message every 15 seconds that advised them of the station's frequency move. At 50,000 daytime watts, the 820 AM frequency is one of the state's most powerful radio signals that serves listeners on Florida's entire west coast. On that date, Genesis Communications announced that it reached an agreement to purchase the frequency from Mega Communications of Tampa, which aired a Spanish language music format on 820 AM.[1][2]

In October 2008, the sports radio format on WHBO moved to 1040 AM, and was simulcast on both 1040 and 1470 AM. The WHBO calls were moved to 1040 AM, with 1470 receiving new call letters; this reunites the WHBO calls with the 1040 frequency with which it was long associated.


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