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WHHL
City of license Hazelwood, Missouri
Broadcast area Greater St. Louis
Branding WHHL, HOT 104.1
Slogan Hot 104.1 is Hip-Hop and R&B
Frequency 104.1 MHz FM (HD Radio)
Format Urban Contemporary
ERP 50,000 watts
Class C2
Callsign meaning Where Hip Hop Lives (previous slogan)
Owner Radio One
Sister stations WFUN-FM
Website HOT 104.1's website

WHHL, known as "HOT 104.1", is a Urban Contemporary radio station serving the St. Louis area. The Radio One owned outlet broadcasts at 104.1 MHz with an ERP of 50 kW and is licensed to Hazelwood, Missouri. It was acquired from Emmis Communications and on October 1, 2005 placed its current format there. Its transmitter is located in St. Louis, Missouri, just outside of Forest Park.

History

The station began targeting St. Louis in 1983 as Country music station WKKX-FM (Kix-104). However in 1994 they would switch frequencies with WKBQ and its Top 40 format (from 106.5).

By 1997 the Top 40 format was dropped for Adult Top 40 as "Alice 104.1". The next year, that was gone and replaced by an extreme rock-music sound of WXTM-FM. But by 2000 that format would replaced with an All-80s and 90s format called "The Mall" (WMLL-FM). That too would also go away by 2004.

After "The Mall" closed down, it was reopened as WRDA, "Red @ 104.1", an Adult Standards station that specialized in Swing, Jazz, and "Music with Class" as they called it. Many St. Louisans enjoyed Red, but Emmis Communications sold it to Radio One, for $20 million. Radio One would later change the call letters to WHHL (Where Hip Hop Lives) to match the "Hot 104.1" handle. They would take possession of the station in 2006 after running it under an LMA (Local Marketing agreement).

References

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