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WHHZ
City of license Newberry, Florida
Broadcast area Gainesville-Ocala, Florida
Branding 100.5 The Buzz
Slogan Today's New Rock
Frequency 100.5 (MHz
First air date November 18, 1994
Format active rock
Power 22 kW
ERP 44 kW
Class C2
Transmitter coordinates 29°36′31.7268″N 82°50′58.0416″W / 29.608813°N 82.849456°W / 29.608813; -82.849456
Former callsigns WBXY
WRKG
Owner Pamal Broadcasting
(6 Johnson Road Licenses, Inc.)
Sister stations WDVH-AM/FM, WKZY, WRZN, WTMG, WTMN
Website www.thebuzz.fm

WHHZ (100.5 FM), branded as "100.5 The Buzz", is a commercial radio station licensed to Newberry, Florida, broadcasting to the Gainesville-Ocala, Florida area. The station is owned by Pamal Broadcasting and transmits with an Effective radiated power of 44 KW from a tower site 2 miles west of Trenton, Florida.[1]

Contents

History

The FCC added 100.5 MHz class A allocation for Newberry, Florida to the table of allotments on December 17, 1986. Newberry Broadcasting Corporation applied for and was granted the construction permit on January 10, 1990. During the construction phase, the allotment was upgraded to a class C3. The station first signed on the air on November 18, 1994. Originally, as a class C3 FM station broadcasting from a tower site west of High Springs, Florida, it never had good penetration into its primary target market of Gainesville.

After several call letter changes and format changes; WBXY in 1998, WRGK in 1999,[2] it was sold to Astrisk Communications who then sold the station to Pamal Broadcasting. The sale was consummated in February 2001. Pamal immediately co-located the station with its other market stations in the WLUS building on SE 27th Street. The format was changed briefly to CHR before finally settling on Active Rock.

In July 2004, the transmitter was relocated to sister station WKZY's tower and the signal was upgraded to a class C2 FM allocation.[3] This greatly improved coverage of the Gainesville city metro. Unfortunately, the improved signal never translated to higher ratings or higher revenue for the station.

In October 2005 the studios were moved across town to the Sunshine Broadcasting building on 100 NW 76th drive in the Tower Hill Office Park along with Pamal's other Gainesville stations.

Programming

The station that once billed itself as "Gainesville's Rock Alternative," and from 2004 until March 2008 had a playlist that avoided most Top 40 and mainstream rock tracks. The station was at the time anchored by "The Morning Buzz," hosted by Mojo, and an afternoon drive segment hosted by Leroy the Lovetoy. WHHZ was noted for its station identification drop that referenced Linkin Park, Disturbed, and Creed, and ended with Leroy the Lovetoy declaring "We're proud to say that we don't play any of that dogs***."

While this format may have been unique, targeting the younger University of Florida students, it never made a good showing in the Arbitron ratings. The station often placed below its AM sister station, WDVH, which has a smaller signal but is programmed with a classic country format.

In March 2008, the station abruptly began playing more mainstream rock tracks, including artists that were previously referred to on-air as "dogs***." WHHZ also dropped some of its more unique programs, such as the independent hip-hop show "The Swank Manifesto," One of its more popular shows, "The Independent" was moved from Wednesday night to Sunday night and now plays the music that WHHZ previously played in heavy rotation. The Buzz is now know as North Florida's Pure Rock.

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The Current Buzz Lineup

Weekdays

  • 12p-6p: Leroy The Love Toy
  • 6p-12a: Boomer, Who also hosts a show in Albany NY at [WZMR].

Weekends

Sunday Nights

  • 7pm-9pm: Local Music With Dirty D
  • 9pm-11pm: hard drive
  • 11p-1a: skratch n sniff

WHHZ Alumni

  • MoJo (2001-2008)(Left in August 2008 to become the program director of WDYL Richmond, Virginia. Y101 Richmond's New Rock Alternative...www.y101rocks.com.) During his last broadcast MoJo said: "my heart is no longer in it! 7 years later...this is not how I thought it all would end. We tried...god did we try to give you a great radio station. There is no one to blame but yourselves! It's time to move on....but please continue to support this great staff at the buzz! Take care....be safe...and...I'll see you on the flip side.")
  • Cliff Cuervo Curtis (2001 - 2003)(Ast. Operations Mgr. at East Carolina Radio)
  • Leigh Scott (2002-2008)
  • Leroy The Love Toy (2002-Present)
  • Spanish (2004-2008)- Is now attending CSB in Palm Beach County
  • Nick (2007-2008) (Now Works At WCJB TV 20 ABC Gainesville)
  • Dirty D (2003-Present)
  • Moe Rodriguez (2004-2008)
  • Toto and The Bone (Former Hosts Of The Independent) (2004-2007)
  • Nick and Donna (Hosts Of The Independent) (2007 - 2008)

External links

References


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