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WHKF
Whkf.jpg
City of license Harrisburg, Pennsylvania
Broadcast area Harrisburg, Pennsylvania
Branding 99.3 Kiss FM
Slogan "Harrisburg's #1 Hit Music Station!
Frequency 99.3 MHZ
First air date July 1965
Format Rhythmic-leaning Top 40
ERP 1.35 kW
HAAT 207 Meters
Class A
Facility ID 23464
Transmitter coordinates 40°11′31.059″N 76°51′58.7586″W / 40.19196083°N 76.866321833°W / 40.19196083; -76.866321833
Callsign meaning W Harrisburg Kiss F M
Former callsigns WSFM
WHIT
WIMX
WWKL-FM
Owner Clear Channel Communications
Sister stations WHP, WKBO, WTKT, WRBT, WRVV
Website 99.3 KISS-FM

WHKF (99.3 KISS-FM) is a radio station licensed to Harrisburg, Pennsylvania. Currently the format is Rhythmic-leaning Top 40. It is owned by Clear Channel Communications, broadcasting at 99.3 MHz with an ERP of 1.35 kW from a transmitter site on Reesers Summit. WHKF is one of the many "Kiss" branded stations owned by Clear Channel.

History

The station first signed on the air in July 1965 by Hudson Broadcasting Corp. as WSFM. The studios and transmitter were co-located with WCMB on Poplar Church Road (40°15′45.1044″N 76°54′37.155″W / 40.262529°N 76.91032083°W / 40.262529; -76.91032083) in Wormleysburg, Pennsylvania. Through the 60's and early 70's it was MOR like its sister station, but it did not duplicate WCMB. In 1978 it was changed to ROCK 99 CHR (AKA Top 40) and began competing head to head with WKBO AM 1230 and WQXA Q-106 (in York, PA). In 1981, the format changed to Adult Contemporay, and is first called WSFM-99, and then Sunny99-FM. For a short time in the mid-80s, it was a CHR station known as 99 HIT-FM. Through the early 90's it was known as MIX 99.3 a rhythmic CHR.

In 1995, then owner, Barnstable Broadcasting, swapped formats with its KOOL 94.9 and its 99.3 signal - moving the popular oldies format to 99.3, KOOL 99.3 WWKL-FM. The 94.9 signal became MAGIC 94.9 WYMJ, AC, a change that lasted exactly one year when it was flipped to Country as BOB 94.9.

Through the 1990s the station changed ownership several times during the radio ownership consolidations, first to Barnstable Broadcasting (in 1988), then to Dame Media in 1997 and finally to Clear Channel Communications in 1999. In 2001, Clear Channel dumped the legendary oldies station (KOOL 99.3) in favor of KISS-FM, a station aimed at teens.

Prior to launching, Clear Channel began stunting by playing a continuous sound effect of a small, noisy crowd. As the station's launch drew closer, the voiceover began announcing "Tomorrow at noon ... the talking stops." This was thought to be a direct shot at popular afternoon drive talk show host Bruce Bond, of Wink-104, who has since left that station.

Initially, the station's main focus was to attack Wink-104's ratings domination. WHKF has since settled into its previous role as market spoiler, keeping the ratings of Wink-104 down, while helping sister stations The River, WHP 580, and Bob 94.9.

WHKF currently typically falls between 7th and 10th place in the local cumulative, 12+ ratings. WHKF targets 18-34 year olds and is successful in this demographic.

References

  1. 1966 Broadcasting year book, pg C-145

External links


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