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WHTA
WHTA.JPG
City of license Hampton, Georgia
Broadcast area Atlanta metropolitan area
Branding "Hot 107.9"
Slogan Atlanta's Hottest Hip Hop
Frequency 107.9 (MHz) (also on HD Radio)
First air date 1980s
Format Mainstream Urban
Language English
ERP 27,000 watts
HAAT 176 meters
Class C2
Facility ID 52548
Transmitter coordinates 33°29′24.00″N 84°34′7.00″W / 33.49°N 84.56861°W / 33.49; -84.56861
Callsign meaning W HoT 107.9 Atlanta
Former callsigns WEGF (2001)
WPEZ (1981-2001)
WCRY-FM (1878-1981)[1]
Owner Radio One of Atlanta
(Radio One Licenses, LLC)
Sister stations WAMJ/WUMJ, WPZE,
Webcast Listen Live
Website www.hotspotatl.com

WHTA (107.9 FM, "Hot 107.9") is an Mainstream Urban radio station that plays hip-hop & R&B. It has done so since the fall of 2001, after the programming format and callsign were moved by owner Radio One from "Hot 97.5" (now WUMJ FM, "Majic 97.5"). Its city of license is Hampton, Georgia, and its tower is located in Tyrone, while its studios are located in downtown Atlanta.[2] It also launched the career of the now famous rapper, Ludacris, when he was known as on-air personality,"Chris Lova Lova" and the careers of MTV VJ La La and former VJ K-K Holiday.

History

To facilitate a move-in to add Atlanta coverage, Lite Rock WPEZ "Z108" Macon moved from 100,000 watts ERP at 107.9 to an existing frequency at 93.7 in Jeffersonville. The original Top 40 format then on 93.7 moved to a new Macon-area station at 95.1. The license for 107.9 was then realloted by the FCC, at the request of the original owner, from Macon to Hampton. Prior to this, "Hot 97.5" was to become (and already had banners printed for) "Hot 107.5", which is now occupied by Radio One's WAMJ instead.

The station signed on with Atlanta coverage as WEGF "107.9 the End" with a modern rock format. On its first day, it played "Smooth Criminal" by Alien Ant Farm and "Rollin'" by Limp Bizkit continuously. After several weeks with the rock format, Hot 97.5 morning show host Ryan Cameron announced to his audience that his station was moving to 107.9, and it was realized that the rock format was a publicity stunt.

The station has had many complaints to it and the FCC from residents near its radio tower, because the station's audio has been coming through on just about every electronic device imaginable, from telephones to computer loudspeakers. It got a subsequent construction permit from the FCC to increase the height of the antenna on the tower, but this only reduced the problem rather than eliminating it.

On July 31, 2007 they began a new concept: Digital Hip Hop. Their new slogan is "Hot 107.9 Your Digital Hip Hop Station."

This station is broadcasting in IBOC digital radio, using the HD Radio system from iBiquity.

As of October 2008, WHTA is the Atlanta affiliate of the Rickey Smiley Morning Show, based from its sister station in Dallas/Fort Worth.

As Radio One moved WAMJ from 102.5 to 107.5 (and also simulcast 107.5 on 97.5's signal), and WPZE from 97.5 to 102.5, WHTA is the only station in the company's Atlanta cluster that is left intact by the change.[3]

References

External links








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