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WHZT
City of license Seneca, South Carolina
Broadcast area Greenville/Spartanburg & The Upstate
Branding The New Hot 98.1
Slogan Carolina's #1 Hit Music Station
Frequency 98.1 (MHz)
First air date June 6th, 1953
Format Rhythmic Contemporary Hit Radio
ERP 100,000 watts
HAAT 304 meters
Class C0
Facility ID 5971
Callsign meaning "HoT" (The Z substitutes for the O)
Owner Cox Radio
Sister stations WJMZ-FM
Webcast Listen Live
Website hot981.com

WHZT is a Rhythmic Contemporary Hit Radio station licensed to Seneca, South Carolina and serves the Upstate South Carolina region. The Cox Radio outlet is licensed by the FCC to broadcast at 98.1 MHz with an ERP of 93 kW. The station goes by the name Hot 98.1 and its current slogan is "Carolina's #1 Hit Music Station."

Contents

History

98.1 signed on the air June 6, 1953 as WBFM. The station was an adult standards outlet airing some of the same programming as sister AM WSNW in Seneca, South Carolina. The station continued with the same format until the mid-90s, even after a power increase to 100,000 watts. The station played oldies for a while and then Triple-A.

Prior to its flip to Rhythmic Top 40 in the Spring of 2001, WHZT's previous format was Sports Talk as WPEK ("98.1 The Peak"). But in the week prior to the flip it stunted, and in the process kept listeners guessing, with a Modern AC format as "Q98.1". Since then Hot 98.1 has done well with its Rhythmic format, which also serves as 'companion' to its Adult R&B sister WJMZ, who had been the R&B/Hip-Hop outlet in the region before seguing into their current direction in 2002. Its main competitor is Entercom Communications' WFBC-FM, carrying a top 40 format.

In September 2007, 98.1 "re-launched" with a promotion called "PAY YOUR BILLS" after being "dead" for several days prior, the dead term referring to being "dead serious about giving away free money." This was met with much fanfare on the air as they also launched a freshened image with new voice talent and jingles, the first change of its kind since the station's 2001 launch. The re-launch paid off as WHZT rocketed to the number one position in their highly competitive target demographic, according to the Fall 2007 Arbitron survey. On March 18, 2008 the station announced that "PAY YOUR BILLS" would be returning. As of spring 2009, the station continues to beat main competitor WFBC-FM in the ratings frequently.

Signal and Translator

98.1 WHZT can be heard as far south and west as the northeastern suburbs of the Atlanta metro area, and as far east as the Spartanburg area. In parts of, and specifically east of the Spartanburg area, it becomes more difficult to receive WHZT due to interference from neighboring 97.9 WPEG in Charlotte. The station had a construction permit in 2006 to move its signal to an antenna closer to the metro in nearby Anderson, but it was never attempted. To improve its Spartanburg coverage, WHZT began operating a translator in late 2009, which is located on the tower for WOLT:

Translators of WHZT-FM
Callsign MHz City of license Power
(W)
Class
Additional Information
W231BA 94.1 Spartanburg, South Carolina 250 D FCC

On-Air Lineup

  • 6:00AM–10:00AM Murph Dawg
  • 10:00AM–3:00PM SupaDave
  • 3:00PM–7:00PM Marino
  • 7:00PM–12:00AM Tone Hollywood
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Mixers

  • DJ Skizzle
  • DJ Gabe
  • DJ Sha
  • DJ Supa Dave

External links


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