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City of license Bay City, Michigan
Broadcast area Saginaw-Flint
Branding 102.5 WIOG
Slogan "The Hit Music Channel"
Frequency 102.5 MHz
First air date September 1969 (at 106.3)
Format Top 40 (CHR)
Power 86,000 watts
HAAT 244 meters
Class B
Facility ID 22675
Transmitter coordinates 43°28′24″N 83°50′40″W / 43.47333°N 83.84444°W / 43.47333; -83.84444
Callsign meaning W106 (original dial position)
Former callsigns WSBM (?-9/86) (at 106.3)
WNEM-FM (?-?) (at 102.5)
WGER (?-?) (at 102.5)
Owner Citadel Broadcasting
Sister stations WHNN, WILZ, WKQZ

WIOG (102.5 FM) is a radio station airing a Top 40 (CHR) format, licensed to Bay City, Michigan and serving the Greater Tri-Cities areas from a transmitter located northeast of Saginaw. The station's 86,000-watt signal covers a large amount of territory in eastern lower Michigan, from northern Oakland County northward to West Branch, and from the Thumb area westward to Mount Pleasant and eastern areas of the Lansing metro.


From the 1970s until September 1986, WIOG operated on 106.3 MHz licensed to Saginaw. 106.3 FM signed on in 1969 as WSBM, featuring a MOR/adult contemporary music format. Later in the 1970s the calls became WIOG (the calls resembled the number "106," as in its dial position) and the format shifted to AOR. In 1980, with the addition of some disco records to its AOR playlist, WIOG moved to a Top 40 format, eventually taking on the name "Hits 106" and becoming one of the most popular radio stations in the market. The 102.5 frequency was originally home to WNEM-FM (later WGER), a Beautiful Music station which was one of the pioneers of FM Stereo broadcasting in Michigan. With its big signal, WGER was one of the most successful easy-listening stations in Michigan; as late as 1985, when it was using TM Programming's beautiful-music package, the station was posting #1 ratings among adult listeners aged 25–49 in the Saginaw and Flint markets, according to TM promotional literature of the time (1)

WIOG and WGER switched frequencies in September 1986; WGER moved from beautiful music to adult-contemporary at 106.3, a format that continues to this day, and WIOG's CHR format was planted at 102.5. The move paid off, as WIOG quickly became a powerhouse in mid-Michigan broadcasting. In the fall of 1986, aided by its new, more powerful signal, the station attained an Arbitron rating of 30.3%, becoming the highest-rated radio station in the entire country 1.

WIOG got strong competition in the early 1990s from 100.5 WTCF "The Fox", which soon surpassed them as the dominant CHR station. Due to the competition and to a desire to appeal to more adult listeners, WIOG spent most of the 1990s as a Hot Adult Contemporary station. WTCF's departure from the CHR format in 1999, however, left the door open for WIOG to move back to CHR, which it soon did. Today WIOG remains one of the most popular stations in the Tri-Cities market, though its showing in the Flint market is more modest due to competition from CHR WWCK-FM, rhythmic WRCL and active rocker WWBN.

Notable DJs at WIOG at the time include Dean Myers, Scott "Shannon" Seipel, Bob Hughes, Jim Alexander, Rick Donahue, Keith Michaels, Steve Kelly and Tim Murphy. Rick Belcher was the Program Director at the time of WIOG's rating's domination.


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