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WIWF
WIWF.png
City of license Charleston, South Carolina
Broadcast area Lowcountry
Branding 96.9 The Wolf'
Slogan "The Most Country Music Guaranteed!"
Frequency 96.9 MHz
First air date April 1st, 1948
Format Country
ERP 99,000 watts
HAAT 539 meters
Class C
Facility ID 60039
Callsign meaning W I WolF
Former callsigns WSUY
Owner Citadel Broadcasting
Webcast Listen Live
Website 969thewolf.com

WIWF is a commercial radio station located in Charleston, South Carolina, broadcasting to the Lowcountry area on 96.9 MHz. WIWF airs a Country music format branded as "96.9 The Wolf."

History

WCSC-FM signed on the air April 1, 1948 as the FM sister to WCSC. The station became WXTC-FM by the 70s and was known as "Ecstasy", a beautiful music station until the early 1980s. WXTC-FM switched to soft adult contemporary and later smooth jazz and 70s Oldies (as WJUK). The former call letters, WSUY, and former AC format were moved from what is now WALC.

96.9's Adult Contemporary format was dropped on Thursday, October 11, 2007. The station then continued playing music, interspaced with liners directing listeners to sister station WSSX.

The next day, a Country music format was launched as "96.9 The Wolf." This comes shortly before Citadel Broadcasting moves their Charleston Country outlet, WNKT, to their cluster in the Columbia, South Carolina market. This move left Citadel Broadcasting with a Country music station in the Charleston market, even after WNKT was moved, to compete with rival country music station WEZL. However, the changes voided Charleston of any Adult Contemporary radio stations. Shortly after the flip to Country, the WSUY call letters were changed to WIWF. WXLY 102.5 FM soon became an Adult Contemporary station.

External links

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