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WJLQ: Wikis


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City of license Pensacola, Florida
Broadcast area Pensacola, Florida
Mobile, Alabama
Branding i100
Slogan "i100, Today's Hit Music"
Frequency 100.7 MHz (also on HD Radio)
First air date September 1, 1965
Format Contemporary Hit Radio
ERP 98,000 watts
HAAT 520.5 meters
Class C
Facility ID 12143
Owner Cumulus Media
(Cumulus Licensing LLC)
Sister stations WCOA, WRRX
Webcast Listen Live

WJLQ (100.7 FM, "i100") is a contemporary hit radio station serving the Pensacola, Florida, and Mobile, Alabama markets; it is owned by Cumulus Media.

WJLQ had a Progressive format as "Super Q" into the early 1980s, when the station began a gradual shift to the Top 40 format as "Q100." As a hit music station, WJLQ competed at different times with WABB-FM and WKRG-FM, which were both Mobile stations.

WJLQ shifted from top 40 to Adult Contemporary in the early 1990s, maintaining its "Q100" identity. In 1993, WJLQ shifted to Urban Adult Contemporary as "Magic 100.7," which lasted only about a year before the station became "Arrow 100.7" with a Classic Rock format on April Fools' Day 1994, with the WWRO call letters being assigned on April 22, 1994.

Classic Rock lasted until September 2000, when the station reverted to Top 40, regaining the WJLQ call letters and heritage "Q100" branding. This time, however, WJLQ focused more on the Pensacola side, while sister station WYOK served Mobile as a separate Top 40 station. In 2003, the top 40 format moved exclusively to WYOK as "Hot 104" and WJLQ shifted to a Hot Adult Contemporary format.

After six years as a hot AC outlet, the station began stunting for a format change the morning of Tuesday, November 3 2009.

On Thursday, November 5th, 2009 at noon CST, the station transitioned to its current hit radio format as "i100, Today's Hit Music", mirroring similar (and Cumulus owned) contemporary hit radio stations: KLIF-FM in Dallas, TX and WNFN in Nashville, TN.

HD radio

Cumulus Broadcasting began upgrading its stations to HD Radio broadcasting in 2005. One of the first ten stations to be upgraded was WJLQ.[1]


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