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City of license Anderson/Greenville/Spartanburg
Broadcast area The Upstate
Branding "107.3 Jamz"
Slogan Today's R&B, 50 Minutes of Music Every Hour
Frequency 107.3 (MHz)
First air date August 1st, 1963
Format Urban Contemporary (Urban Adult Contemporary)
ERP 100,000 watts
HAAT 308 meters
Class C0
Facility ID 1303
Callsign meaning W JaM Z
Owner Cox Broadcasting
Sister stations WHZT
Webcast Listen Live

WJMZ-FM is an Urban Contemporary station licensed to Anderson, South Carolina and serves the Upstate South Carolina region, including Greenville and Spartanburg. The Cox outlet is licensed by the FCC to broadcast at 107.3 MHz with an ERP of 100 kW. The station goes by the name 107.3 JAMZ! and its current slogan is "50 minutes of Today's R&B."

The target audience is the 25-54 demographic and it is the only station in the Greenville/Spartanburg Arbitron metro serving the urban market exclusively, as sister WHZT attracts a fair amount of caucasian listeners, even though its music is mostly new Urban and Rhythmic Contemporary Hit Radio. According to recent Arbitron ratings, WJMZ has also consistently maintained the position as the #1 music station in the Greenville-Spartanburg (#59) radio market.


107.3 began as WANS on August 1st, 1963. WANS flipped from Top 40 to Adult Contemporary-formatted WWMM as Magic 107.3 in February 1991 after the station was sold to new owners. In 1994, due to low ratings and facing competition from WMYI and WSPA-FM, the Adult Contemporary format was dropped. 107.3 WWMM changed format and call letters to Urban Contemporary as "107.3 JAMZ", WJMZ. WJMZ carried the station slogan, "The Peoples' Station" until 2003, in which it changed to "Today's R&B" -- and re-tooled its format to Urban Adult Contemporary (almost dropping hip hop entirely), as Hip-Hop and Urban was already covered by sister station WHZT, allowing the stations to co-exist more comfortably. However, in summer 2008, WJMZ slowly re-added hip hop back into the playlist mixture and expanded back to Urban Contemporary. Only "hip hop" is not mentioned in the slogan unlike most urban outlets elsewhere to reduce the current negative connotations of the genre to retain a community approach.

They also recently added the addition slogan to the moniker, "50 Minutes of Music Every Hour", a slogan on other Cox Radio owned radio stations.

Station lineup


Weekends and Mixers

  • TJ Swann
  • DJ JK
  • Tori James; Saturday 10:00AM-3:00PM; Sunday 1:00PM-5:00PM
  • Steven St. James; Sunday 5:00PM-9:00PM
  • Gospel Jamz with Curtis Johnson; Sunday 7:00AM-1:00PM

Times and hosts may vary on weekends.

External links



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