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WKKO
City of license Toledo Metropolitan Area
Broadcast area Toledo, Ohio
Branding K100
Slogan Today's Best Country
Frequency 99.9 MHz
First air date September 3, 1981 (as WKLR-Switched to WKKO in 1986)
Format Country
ERP 50,000 watts
Class B
Owner Cumulus Media
Sister stations WLQR, WRQN, WRWK, WTOD, WTWR, WWWM, WXKR
Website k100country.com

WKKO is a commercial FM radio station in Toledo, Ohio broadcasting on 99.9 MHz with a country music format.

Contents

History

The 99.9 MHz spot on the FM dial in Toledo, Ohio was originally populated by WTRT, known as one of the nation's first FM-band Top-40 format radio stations. In the 1970s the station became WKLR "Kooler 99", an urban soul station until the swap to county during the summer of 1981; the station kept the WKLR call letters, but changed its "name" to K100. During this period it was known as "The Chicken" in reference to its mascot, a giant whole broiled chicken dressed in seasonal clothing. Joe Hill (Now of Family Life Radio- Tucson AZ) was the announcer on the air when K-100 (Then WKLR) went from 8,000 watts to 50,000 watts in the summer of 1982. After the power up, his voice was heard in Detroit. In 1986 it changed the call letters from WKLR-FM to WKKO. The station was owned by Booth American of Detroit for some 30 years, then Fritz Broadcasting (also from Detroit) beginning in 1994. It was then sold to Cumulus Broadcasting in 1997. Cumulus, (originally a Toledo company) now based in Atlanta, still owns WKKO.

WKKO has consistently been not only a market leader in the Toledo Metro area, but its share of the market ranks among the highest nationwide. Longtime morning duo Mitch and Mary Beth left WKKO for WRVF (101.5) in 2000 and were replaced by WKKO Program Director Gary Shores and Assistant Program Director Harvey J. Steele, together known as Shores & Steele. The two had previously done afternoons for some six years, and were named Broadcast Personalities for medium markets by the Country Music Association. Shores & Steele continue to be Toledo’s number one ranked morning show both in overall and the advertiser-friendly 25-54 demographics.

Ironically, longtime Toledo radio newsman London Mitchell, who once declined to hire Gary Shores in 1971 at 105.5 - WGLN, Home of the Jones boys, instead opted for Jim "Dr Gold" Bayer, because Jim had some albums the station could use. In addition to London Mitchell's news on K-100, WTVG-TV Meteorologist Bill Spencer is also a part of the K-100 shows.

In 2007, WKKO-FM began continuous IBOC HD RADIO digital radio broadcasts, but has no HD2 channel at this time.

Previous callsign usage

From 1952 through 1981, WKKO was an AM radio station at 860 kHz, broadcasting from Cocoa Beach, Florida.[1]

Airstaff

The current lineup (as of January 26, 2009) Starting out the day on the morning drive is Shores & Steele with Gary Shores & Harvey J. Steele with London Mitchell with news and "Blizzard" Bill Spencer. During the mid-day its Amy Davis. On the afternoon drive its Cliff Smithers. Wrapping up the lineup on nights is CMT Radio Live with Cody Alan, and on overnights is After Mid-Nite with Blair Garner.

Weekend's/Fill-ins include Ric Harrold, Rick Pietrowski and Jeff Shetzer.

References

External links


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