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WBBL-FM
WBBL-FM.jpg
City of license Greenville, Michigan
Broadcast area Grand Rapids, Michigan
Branding 107.3 WBBL-FM
Slogan "West Michigan's Sports Leader"
Frequency 107.3 MHz
First air date 1979
Format Sports
ERP 50,000 watts
HAAT 150 meters
Class B
Facility ID 24639
Callsign meaning The B a L L
Former callsigns WPLB-FM (1979-1989)
WODJ (1989-2004)
WKLQ (2004-2009)
Affiliations Fox Sports Radio
Owner Citadel Broadcasting
Sister stations WHTS, WLAV-FM, WLAW, WTNR, WJRW, KLQ.com
Webcast Listen Live
Website wbbl.com

WBBL-FM (107.3 FM, "The Ball") is a radio station broadcasting an all-sports format in Grand Rapids, Michigan. It first began broadcasting in 1979 under the call sign WPLB-FM. The station is currently owned by Citadel Broadcasting. WBBL-FM is currently Grand Rapids' affiliates of Fox Sports Radio. The station has been touted as the area's first FM sports station. The format originated on the 1340 AM frequency, but after many years, was moved over to 107.3 FM during May 2009. Three months later, the AM frequency was changed to a talk radio format and the call sign was changed to WJRW.

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History

The station was first assigned the call sign WPLB-FM on May 24, 1979 and was originally licensed to Greenville, Michigan. It was sister station to WPLB-AM (1060 and later 1380). The station became oldies-formatted on November 15, 1989 and the call sign was changed to WODJ. The WPLB-FM call sign was subsequently moved to 106.3 FM in Lakeview, Michigan (the AM and FM are now known as WGLM).

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WODJ

WPLB-FM became WODJ, an oldies station targeting the Grand Rapids market, in 1989, and was an immediate success, reaching number one in the 12+ Arbitron ratings for Grand Rapids the following year. The station's success was built on its visibility at community events, such as the Grand Center Boat Show, which took place at the Grand Center in downtown Grand Rapids. By 2000, however, the station was struggling to make the top ten in 12+ ratings. Oldies 107.3 also featured the syndicated Dick Clark documentary series entitled "Rock, Roll and Remember", which aired on Sunday afternoons.

WKLQ

On October 11, 2004, WODJ and the oldies format was replaced by Active rock station WKLQ, which had been replaced by country music station WTNR after 20 years on 94.5 FM. The WODJ calls were most recently used by Citadel Communications on talk-radio station 1490 AM in Whitehall, Michigan which was also replaced by the WKLQ call sign in 2009.

Shortly before KLQ's move to 107.3, They hired Justice and Jim for mornings. In Summer 2005, the duo created controversy when they announced on the air that they were going to drown a dog. The announcement persuaded several listeners to call 911. A day later, they announced that it was only a stunt.

On July 19, 2006, Justice and Jim were fired and replaced by The Opie and Anthony Show.

WKLQ launched Grey & Kluck mornings featuring Grand Rapids market veteran, Michael Grey, and Warren Kluck on July 17, 2008. Grey served as the Program Director of WKLQ. Kluck spent three years previously doing morning drive at WRKR-FM in Kalamazoo, MI.

Repeater station WKOQ (92.5 FM) signed on the air on August 15, 2005, the WODJ call sign that was abandoned by WKLQ in 2004 had been parked on this frequency prior to going on the air. It transmitted from the same tower as television station WZZM in Newaygo County, near Grant. The simulcast was terminated on May 1, 2006 when the station became WLAW-FM, "The Outlaw," airing a blend of country music and Southern Rock.

WBBL-FM

On May 28, 2009, WKLQ was replaced with sister station WBBL, which was previously on the AM dial (now WJRW), and WKLQ was made an exclusive web-station. The Grey and Kluck Morning show was pulled off the air. Warren Kluck went to do the Kevin Matthews Morning Show. Michael Grey went on to The Starting Line Up with Bret Bakita.

This move left a current void in the West Michigan area for new active rock enthusiasts and left its competitor (97.9 WGRD) the main source for new rock in this area. However, competitor WBFX 101.3 FM, owned by Clear Channel Communications, reacted to the loss of WKLQ by adding more music from the 1990s and later to its rotation, tweaking from a pure classic rocker to a gold-based mainstream rock outlet.

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WKLQ.com
City of licenseGreenville, Michigan
Broadcast areaGrand Rapids, Michigan
SloganWest Michigan's Pure Rock
FrequencyWebcast
First air dateMay 22, 1962 (107.3 FM frequency)
Format Active Rock
Facility ID24639
Former callsignsWODJ (11/15/89-10/11/04)
WPLB-FM (?-11/15/89)
Owner Citadel Broadcasting
Sister stationsWBBL, WHTS, WLAV-FM, WTNR
WebcastListen Live
Websitewww.wklq.com

WKLQ.com is a former radio station playing hard rock and owned by Citadel Broadcasting, Formerly transmitting on the frequency of 107.3 MHz from near Grand Rapids, Michigan. It is now currently a web-cast only station.

History and Controversy

Template:Seealso WKLQ began as a Top 40 station on the frequency of 94.5 MHz in the mid 1980s. WKLQ started as a Hot AC station in 1984 and then moved to CHR the following year in response to low ratings. Prior to this, 94.5 had been WJBL-FM, airing religious programming.

During the mid- and late-1980s, WKLQ had a highly-rated CHR format, at times ranking as the number one station (12+) in the Grand Rapids market. By the summer of 1989, however, the station's ratings were down, and WKLQ shifted into a more AOR direction. By the mid 1990s, the format became alternative rock and gradually became more active rock oriented towards the year 2000. The station presently plays an active rock format, including classic rock-oriented songs as well as more contemporary releases.

The frequency now home to WKLQ, 107.3 FM, began as WPLB-FM in Greenville, Michigan, sister to WPLB-AM (1060 and later 1380). The station became oldies-formatted WODJ in 1989; a new WPLB-FM was subsequently created at 106.3 in Lakeview, Michigan (the AM and FM are now known as WGLM).

In 1996, WKLQ started airing the Howard Stern Show, and ratings went through the roof. Ad revenue, however, suffered, partially due to local religious groups attacking the station. In 2003, Matt Hanlon, took over as station General Manager. Around Christmas 2003, the station quietly moved Stern to its lower-powered AM sister, WBBL, angering listeners. Shortly after Stern's departure from WKLQ, WBBL stopped airing Stern for several weeks after CBS Radio discovered that they were hacking away at the show, such as airing New York ads instead of local spots, K-Rock liners and cutting the show at 10 a.m. sharp for low-rated sports programming.

As a result, WKLQ didn't have a morning show for months, until they hired Ron and Don from Seattle. While they were in the Grunge Capitol, Ron and Don were not able to sustain ratings previously achieived by Stern. The station's listeners didn't accept them, and they were gone by 2005.

On October 11, 2004, WKLQ moved up the dial to 107.3, displacing sister station WODJ, which played oldies music. WTNR debuted on 94.5 as a country music station.

Shortly before KLQ's move to 107.3, They hired Justice and Jim for mornings. In Summer 2005, the duo created a vast amount of controversy when they announced on the air that they were going to drown a dog. The announcement persuaded several listeners to call 911. A day later, they announced that it was only a stunt. As a result, the station, and Citadel's other Grand Rapids properties, lost thousands in advertising. Hanlon - and Citadel for that matter - did not discipline Justice and Jim for their stunt. Instead, he praised the duo for bringing attention to the station.

On July 19th, 2006, Justice and Jim were fired and replaced by The Opie and Anthony Show. Despite the firing of Justice and Jim, many fans of active rock music still criticize WKLQ for various reasons, including what they perceive as too many hair band and classic rock artists on their playlist and allegedly being slow to add new music.Template:Fact

In fall of 2007, WKLQ returned to its roots of playing the most new Rock in Grand Rapids. On July 17th, 2008, WKLQ launched Grey & Kluck mornings featuring Grand Rapids market veteran, Michael Grey, and Warren Kluck. Grey serves as the Program Director of WKLQ. Kluck spent three years previously doing morning drive at WRKR-FM in Kalamazoo, MI. Repeater station WKOQ (92.5 FM) signed on the air on August 15, 2005. It transmitted from the same tower as television station WZZM in Newaygo County, near Grant. The simulcast was terminated on May 1st, 2006. 92.5 FM subsequently became WLAW-FM, "The Outlaw," airing a blend of country music and Southern Rock.

On May, 28, 2009, WKLQ was removed off the air to make way for its sister station WBBL, which was previously on the AM dial, and WKLQ was made an exclusive web-station. The Grey and Kluck Morning show was pulled off the air. Warren Kluck went to do the Kevin Matthews Morning Show. Michael Grey went on to The Starting Line Up with Bret Bakita.

A move that left a current void in the West Michigan area for new active rock enthusiasts and leaving it's competitor (97.9 WGRD) the main source for new rock in this area.

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