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WLCM
WLCM-AM.jpg
City of license Holt, Michigan
Broadcast area Lansing, Michigan
Branding Victory 1390
Frequency 1390 KHz
First air date August 25, 1956
Format Religious
Power 5,000 watts (Daytime)
4,500 watts (Nighttime)
Class D
Callsign meaning Lansing's Christian Messenger
Former callsigns WNNY (6/1/92-12/25/92)
WLNF (6/30/86-6/1/92)
WGWY (1980-6/30/86)
WCER (8/25/56-1980)
Owner Christian Broadcasting System
Webcast [1]
Website http://www.wlcmradio.com/

WLCM is a commercial Christian AM radio station located in Charlotte, Michigan. WLCM operates on 1390 KHz from two locations. During the day it broadcasts with 5,000 watts from Charlotte. Beginning on December 29, 2008, WLCM began operating with its new 4,500 watt night-time transmitter located in Holt, Michigan, on Lansing's south side. It now can be heard throughout the Lansing, Michigan area both day and night. The station is owned by the Christian Broadcasting System which is in turn owned by Jon Yinger.

The station was founded by McLean and Craig Davids as WCER. It began broadcasting from studios just west of town on August 25, 1956. The call letters stood for Charlotte and Eaton Rapids. WCER was a typical small town station with MOR music, local news and features. WCER's FM station at 92.7 later became the original frequency of legendary classic rocker WMMQ, and is now smooth jazz WJZL at 92.9.

In 1980 the station was sold to Sharon Communications and changed call letters to WGWY. The call letters stood for Where God Wants You and the station had a religious format. In 1986 the callsign was changed to WLNF.

ERC Media purchased the station in 1992 and began a short-lived country music format with the callsign WNNY. The next year the station was purchased by Jon Yinger who switched it back to a religious format as WLCM. WLCM stands for Lansing's Christian Messenger.

Programming for the station comes from the Christian Broadcasting System and includes a mix of programs aimed at a conservative Christian audience. Along with standard Christian programs like Focus on the Family, it also airs more mainstream programs of The Dave Ramsey Show and Dr. Laura Schlessinger.

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