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City of license North Muskegon, Michigan
Broadcast area Muskegon, Michigan
Branding Oldies 98
Frequency 98.3 MHz
Format Oldies
Power 1,600 watts
Class A
Callsign meaning WLC Broadcasting Station (former owner)
Former callsigns WAVX (10/1/85-2/1/88)
WFMM (1/3/83-10/1/85)
Affiliations Classic Hits (ABC Radio)
Owner Citadel Broadcasting
Sister stations WEFG-FM, WODJ, WVIB

WLCS (98.3 FM, "Oldies 98") is a radio station broadcasting a oldies format. Licensed to North Muskegon, Michigan, it first began broadcasting under the WFMM call sign.

WLCS is an ABC Radio O&O station through Citadel Broadcasting, airing the network's "Classic Hits" satellite feed.

Prior to the existence of WLCS-FM, the call letters WLCS (AM) were first licensed—in 1946—to a partnership that became Airwaves, Inc. (a locally owned and managed three-station company) in Baton Rouge, Louisiana at the 910 KhZ frequency[1]. From 1946-1983, WLCS-AM 910 played mostly a Top 40/CHR format and was regularly one of the top stations in the market until the growth in the popularity of FM, circa late 1970s. The station also witnessed a number of announcers come through its doors during this time that would go on to become legends in radio broadcasting, including Country Radio and/or Country Music Hall of Fame personalities Arch Yancey and Ralph Emery, WABC-FM (and later WHTZ-FM) New York legend Ross Brittain and longtime WCBS-FM (New York) favorite Ron Lundy, to name but a few. In 1953, the station played a role in the history of the civil rights movement in the deep South as the platform used by Rev. T.J. Jemison and other African American leaders of the Baton Rouge bus boycott to announce its commencement, and was an important source of news and information for all involved throughout the event.[2] In the late 1970s and early 1980s, it became one of the first stations in the region to bloc-format urban programming (from 7 pm to 12 am weeknights) at a time when there were no full-time urban stations to be found; the show, hosted by Ken "The Animal" Allison, became a steady #1 program throughout Arbitron books in its timeslot, beating the superior daytime numbers then enjoyed by Baton Rouge's several FM stations. In 1983-84, WLCS innovated again by developing a popular Contemporary Hit Radio/Album Oriented Rock (CHR/AOR) "hybrid" format under a team that consisted of Stan "The Man" Hall, Scotty Drake, Barry Michaels (replaced by Terry Jackson),Bob Bishop, Zebby Rhoads and Jim Foreman, who were to be the station's last full-time lineup playing contemporary music.[3]

On the evening of August 31, 1984, roughly a year after Airwaves had sold WLCS and its sister FM station WQXY to Oppenheimer Broadcast Group of Austin, Texas, WLCS-AM changed format to the satellite-delivered "Stardust" (40s-50s era) format and changed its calls to WXAM. After slightly more than a year with this format, WXAM was sold to Istrouma Baptist Church of Baton Rouge and its calls were changed to WNDC-AM (Gospel format). In 2004, after an ongoing set of severe financial difficulties at the station, the license was sold again and the station became WUBR.



  1. ^ Baton Rouge Advocate newspaper archives, Article ID 275917 at
  2. ^
  3. ^ see and LSU Library online archives, 7/09, under search terms "WLCS" and "Baton Rouge;" see also entry for WLCS-AM at and reminiscences/blog entries of former WLCS announcers Kevin Meeks at and Zebby Rhoads at PLANET ZEB! Internet Radio, or

External links



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