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WLTB
City of license Johnson City, New York
Broadcast area Greater Binghamton
Branding Magic 101.7
Slogan "Today's Best Music"
Frequency 101.7 MHz and 102.5 MHz
Translator(s) 102.5 W273AB Endicott
First air date 1972 (as WEBO-FM)
Format Adult Contemporary
ERP 580 watts for 101.7, 41 watts for 102.5
Class A
Callsign meaning LiTe Binghamton
Former callsigns 1972-???? WEBO (FM)
197?-1985 WWWT (FM)
1985-1987 WQWT (FM)
1987-1992 WQXT (FM)
1992-1998 WGRG (FM)
Affiliations CNN Radio News
Weather Watch
Owner GM Broadcasting
Website Magic1017FM.com

WLTB is the callsign of an adult contemporary radio station licensed to Johnson City, New York and serves the Greater Binghamton Market . The station is owned by GM Broadcasting and broadcasts on 101.7 MHz from Ingraham Hill in Binghamton. It also has a translator @ 102.5 on Bornt Hill in Endicott, NY. It is only one of two locally owned radio stations in the Binghamton market. Studios for WLTB were originally located on Mcmaster Street in Owego N.Y. It was relocated to the Executive Inn in Endicott N.Y. in 1995, Then to the Vestal Parkway in 1999. The station moved for the 4th time in December of 2009 to 3215 E.Main Street in Endwell N.Y., a few blocks from it's location at the old Executive Inn.

Contents

Call Sign & Format History

-First signed on in 1972 as WEBO-FM and simulcasted WEBO-AM until the late 1970s.

-Changed call letters to WWWT as a Top-40 station. it was then known as 3WT.

-From 1985-1987 it was WQWT, a light AC station known as the "Light Q".

-In 1987 it became WQXT-"Q102" a CHR station until 1989, changing formats to Oldies.

-In 1992 the call signs changed to WGRG.

-The translator @ W273AB 102.5 was added in 1993.

-in 1993 the format went back to CHR as "Power 101".

-In 1996 it became alternative rock.

-In 1998 the calls changed to its current WLTB, becoming "Lite 101.7" playing Light AC.

-The station went in a hotter AC direction and in 2001 became "Magic 101.7", keeping the current call signs.

On-air lineup

WLTB has had a pretty solid on-air line up in the last 10 years. Tejay Schwartz joined the staff in 1995, left in 2005 and returned in January of ’08. Tejay is also a fixture at the Binghamton Senators hockey games and Binghamton Mets Baseball games as the promotional emcee. Dana Potter has been with the station twice, the longest the 2nd time around, now since 1998. Dan Michaels has been around since the mid 90's and is on his 2nd stint. Lisa Marie joined the station in March 2008. She too is a promotional emcee for the Binghamton Senators and Binghamton Mets

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Weekdays

  • Lisa Marie 12am till 5:30am
  • Tejay Schwartz 530am till 9am
  • Dana Potter 9am till 2pm
  • Dan Micheals 2pm till 7pm
  • Danny Scott 7pm till 12m

References

External links


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