|City of license||High Point, North Carolina|
|Slogan||"The Best Variety of Yesterday and Today"|
|Frequency||99.5 MHZ (also on HD Radio)
HD1: Adult Contemporary
HD2: Smooth Jazz
|First air date||1982|
|Callsign meaning||W MAGic|
|Owner||Clear Channel Communications|
|Sister stations||WPTI, WMKS, WTQR, WVBZ|
WMAG is an Adult Contemporary music formatted radio station licensed to High Point, North Carolina and serves the Piedmont Triad region, including Greensboro and Winston-Salem. The Clear Channel Communications outlet broadcasts at 99.5 MHz with an ERP of 100 kW.
The precursor to this station signed on in the late 1940s as WMFR-FM 97.7, a sister station of High Point's 1230 WMFR (We Make Furniture Right) or as some called it, We Make Frank Rich in recognition of the owner (Frank S. Lambeth). WMFR-FM later moved to 99.5.
In 1982, WMFR-FM was purchased by Voyager Communications and upgraded their facilities, becoming adult contemporary WMAG "Magic 99.5". During the 1980s and early 90s the station's competitors in the adult contemporary format were WWWB and WMQX. In later years, "Magic 99.5" repositioned to soft rock and dropped the "Magic" handle in favor of just the call sign. Voyager Broadcasting sold WMAG in the early 1990s to what would become AMFM Broadcasting. In 1999, Clear Channel Worldwide acquired the station. Their original transmitter, still used by 1230 WMFR, is visible atop The Radio Building on Main St in downtown High Point.
WMAG's massive signal can be received as far as Hickory, NC to the west; Raleigh, NC to the east; Fayetteville, NC and Charlotte, NC to the south; and past Martinsville, VA to the north.
At the end of 2009, Bill Flynn ended a long career as WMAG morning host when he moved to WPTI.