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WMAG
City of license	High Point, North Carolina
Broadcast area	Piedmont Triad Greensboro High Point Winston-Salem
Branding	99.5 WMAG
Slogan	"The Best Variety of Yesterday and Today"
Frequency	99.5 MHZ (also on HD Radio) HD1: Adult Contemporary HD2: Smooth Jazz
First air date	1982
Format	Adult Contemporary
ERP	100,000 Watts
HAAT	456 meters
Class	C
Facility ID	73258
Transmitter coordinates	35°52′13″N 79°50′25″W / 35.87028°N 79.84028°W / 35.87028; -79.84028
Callsign meaning	W MAGic
Owner	Clear Channel Communications
Sister stations	WPTI, WMKS, WTQR, WVBZ
Webcast	Listen Live
Website	http://www.wmagradio.com

WMAG is an Adult Contemporary music formatted radio station licensed to High Point, North Carolina and serves the Piedmont Triad region, including Greensboro and Winston-Salem. The Clear Channel Communications outlet broadcasts at 99.5 MHz with an ERP of 100 kW.

History

The precursor to this station signed on in the late 1940s as WMFR-FM 97.7, a sister station of High Point's 1230 WMFR (We Make Furniture Right) or as some called it, We Make Frank Rich in recognition of the owner (Frank S. Lambeth). WMFR-FM later moved to 99.5.

In 1982, WMFR-FM was purchased by Voyager Communications and upgraded their facilities, becoming adult contemporary WMAG "Magic 99.5"^[1]. During the 1980s and early 90s the station's competitors in the adult contemporary format were WWWB and WMQX^[2][3]. In later years, "Magic 99.5" repositioned to soft rock and dropped the "Magic" handle in favor of just the call sign. Voyager Broadcasting sold WMAG in the early 1990s to what would become AMFM Broadcasting. In 1999, Clear Channel Worldwide acquired the station. Their original transmitter, still used by 1230 WMFR, is visible atop The Radio Building on Main St in downtown High Point^[1].

WMAG's massive signal can be received as far as Hickory, NC to the west; Raleigh, NC to the east; Fayetteville, NC and Charlotte, NC to the south; and past Martinsville, VA to the north.

At the end of 2009, Bill Flynn ended a long career as WMAG morning host when he moved to WPTI.

References

1. ^ ^{a b} http://www.geocities.com/rdurw/wmag.html, Retrieved on 2008/09/18.
2. ^ Leigh Pressley, "WMQX Changes Name, Attracts New Listeners," Greensboro News & Record, August 18, 1991.
3. ^ http://www.geocities.com/rdurw/wmqx.html, Retrieved on 2008/09/18.

External links

• WMAG profile on RDU RadioWaves
• Radio Building website
• Query the FCC's FM station database for WMAG
• Radio Locator information on WMAG
• Query Arbitron's FM station database for WMAG