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City of license Monroeville, Alabama
Branding Timeless Classics
Frequency 1360 kHz
First air date April 1952
Format Adult Standards/Oldies
Power 780 watts (day only)
Class D
Facility ID 43352
Transmitter coordinates 31°30′51″N 87°17′55″W / 31.51417°N 87.29861°W / 31.51417; -87.29861
Callsign meaning Monroeville-Frisco City[1]
Affiliations Timeless (ABC Radio)
Owner Monroe Broadcasting Company, Inc.
Sister stations WMFC-FM

WMFC (1360 AM, "Timeless Classics") is a radio station licensed to serve Monroeville, Alabama, USA. The station, launched in 1952, is owned by Monroe Broadcasting Company, Inc., and managed by David Stewart.



WMFC broadcasts an adult standards format with much of the programming fed from ABC Radio's "Timeless" satellite network.[2] In addition to its usual music programming, WMFC airs University of Alabama athletics events including Crimson Tide basketball and football.[3][4]


This station began broadcast operations in April 1952 with 250 watts of power at 1220 kHz on the AM band.[5] The station was assigned the WMFC call letters by the Federal Communications Commission.[6] Launched by the Monroe Broadcasting Company, Inc., the station was co-owned by Jimmy Faulkner and by William M. Stewart, publisher of the weekly Monroe Journal and South Alabamian newspaper.[7] In 1959, Stewart assumed sole ownership and operation of Monroe Broadcasting Company, Inc.[8]

In 1956, the station moved to its current 1360 kHz frequency and increased its broadcast power to 1,000 watts.[9][10] In November 1986, the FCC granted the station a construction permit to increase the height of its broadcast tower, reduce power to 800 watts, and relocate the transmitter site to just outside the city limits of Monroeville.[11]

WMFC's original broadcast studios were located in a Quonset hut near downtown Monroeville.[1] The station's current studios are in a brick building on Alabama State Route 21, just northeast of the city.[1]

WMFC has been owned continuously, in whole or in part, by the Stewart family since its 1952 launch. After station co-founder William M. Stewart died in early 1995, ownership of Monroe Broadcasting Company, Inc., including sister station WMFC-FM (99.3 FM), passed to his widow, Carolyn H. Stewart.[12] The AM/FM station combo is managed by their son, David Stewart, who has been involved with the station since first hosting a weekend radio show at age 10.[1]


  1. ^ a b c d Hoffman, Roy (December 29, 2008). "Little man, big voice". Mobile Press-Register.  
  2. ^ "Station Information Profile". Arbitron.  
  3. ^ "Men's Basketball Radio Network". - The Official Web Site of University of Alabama Athletics. Retrieved January 27, 2009.  
  4. ^ "Football Radio Network". Retrieved January 27, 2009.  
  5. ^ "Directory of the AM and FM stations of the United States". 1953 Broadcasting Yearbook. Washington, D.C.: Broadcasting Publications, Inc.. 1953. p. 70.  
  6. ^ "Call Sign History". FCC Media Bureau CDBS Public Access Database.  
  7. ^ "Broadcast Stations Identified with Newspaper or Magazine Ownership". 1967 Broadcasting Yearbook. Washington, D.C.: Broadcasting Publications, Inc.. 1967. p. A-102.  
  8. ^ "Directory of AM and FM Radio stations in the U.S.". 1960 Broadcasting Yearbook. Washington, D.C.: Broadcasting Publications, Inc.. 1960. p. A-109.  
  9. ^ "AM History Profile: WMFC". Alabama Broadcast Media Page.  
  10. ^ "Directory of AM and FM Stations and Market Data for the United States". 1957 Broadcasting Yearbook-Marketbook. Washington, D.C.: Broadcasting Publications, Inc.. 1957. p. 50.  
  11. ^ "Application Search Details (BP-19860609AH)". FCC Media Bureau. November 21, 1986.  
  12. ^ "Application Search Details (BTC-19950427GN)". FCC Media Bureau. May 19, 1995.  

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