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City of license Ravenel, South Carolina
Broadcast area South Carolina Lowcountry
Branding "Magic 107.3"
Slogan "Today's R&B and Classic Soul"
Frequency 107.3 MHz
Format Urban Adult Contemporary
ERP 16,500 watts
HAAT 125 meters
Class C3
Facility ID 61592
Callsign meaning MaGic
Owner The Last Bastion Station Trust, LLC

WMGL (branded as Magic @ 107.3) is a radio station that plays an Urban Adult Contemporary in the Charleston, South Carolina area. It is under ownership of The Last Bastion Station Trust, LLC. Its previous owner, Citadel Broadcasting, sold 11 of its radio stations including WMGL to The Last Bastion Station Trust, LLC upon merger of several ABC Radio stations.


WMGL played smooth jazz at one time. Before that it had an urban contemporary format with the call letters WLNB.

WMGL was at 101.7 FM until late in 2008, when WKZQ in Myrtle Beach (which was also at 101.7 FM), traded frequencies with WAVF (which was at 96.1), WMGL was on 101.7 FM. WNKT, at 107.5 FM, had moved to Columbia in 2007, allowing WMGL to move to 107.3.

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