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WMOR-TV: Wikis


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WMOR logo

Wmor dt2.png
Lakeland/Tampa/St. Petersburg, Florida
Branding TV 32
This TV Tampa Bay
(on DT2)
Channels Digital: 19 (UHF)
Translators W18DB Port Richey
Affiliations independent
This TV (DT2)
Estrella TV (DT3)
Owner Hearst Corporation
(WMOR-TV Company)
First air date April 24, 1986
Call letters’ meaning MORe TV (former branding)
Sister station(s) WESH
Former callsigns WTMV (1986-1996)
WWWB (1996-1998)
Former channel number(s) Analog:
32 (1986-2009)
Former affiliations independent (1986-1995)
The WB (1995-1998)
Fox Kids/4Kids TV (2001-2008)
Transmitter Power 1000 kW (digital)
Height 458 m (digital)
Facility ID 53819
Transmitter Coordinates 27°49′10″N 82°15′39″W / 27.81944°N 82.26083°W / 27.81944; -82.26083 (digital)

WMOR-TV is an independent television station in the Tampa Bay television market (the Tampa/St. Petersburg, Florida DMA). It is licensed to Lakeland, with studios in Tampa. The station is owned by the Hearst Corporation.



The station began operation in April 1986 as WTMV, a music video channel known as V-32. It began mixing in general entertainment by 1988.

WTMV's early studios were located in Lakeland on South Florida Avenue, on Lakeland's south side. By 1990, it relocated to Tampa to its present-day Hillsborough Avenue studios on Tampa's east side, a former headend office for Group W Cable's Hillsborough County system.

WTMV became Tampa Bay's WB affiliate when that network launched, branding itself as "WB32". By then it ran cartoons, sitcoms, talk shows, reality shows, and movies. It was sold to Hearst in 1996, who changed the calls to WWWB-TV.

Logo used from 1998 to 2008

In 1998, WWWB lost its affiliation to WTTA (channel 38) as a result of a larger nationwide deal between The WB and Sinclair Broadcast Group. Sister station KCWB-TV in Kansas City also lost its WB affiliation to a Sinclair station. WWWB changed its calls to WMOR-TV and rebranded itself as More TV 32—a moniker also adopted by its Kansas City sister (now known as KCWE). Today WMOR-TV offers syndicated programming, talk, reality, sitcoms and movies. It is one of the few independent stations left in the country serving a major market.

In August 2008, the More TV 32 branding was dropped for a more simple TV 32, complete with a brand-new logo.



WWWB/WMOR was the original broadcast station of the Tampa Bay Devil Rays when it began play in 1998. Before that, as WTMV, it showed occasional games of the Toronto Blue Jays, including Nolan Ryan's seventh career no-hitter in 1991.[1]

Current carriage

On cable, WMOR can be seen on channel 12 on Bright House Networks (except North Pinellas, where it's on channel 10), Verizon FiOS, and Comcast Venice; and on channel 4 on Comcast Sarasota.

Digital Television

WMOR-TV broadcasts on digital channel 19.

The station's digital channel is multiplexed:

Digital channels

Channel Name Programming
32.1 WMOR-DT main WMOR-TV programming
32.2 WMOR-DT2 This TV
32.3 WMOR-DT3 Estrella TV

"ThisTV Tampa Bay" was launched in March 2009. It was followed by the launch of Hispanic network Estrella TV in September 2009.[2]


WMOR also broadcasts on W18DB channel 18 in Port Richey.

Prior to the end of analog broadcasting in the United States, WMOR operated two other repeaters in the Tampa Bay area. Its transmitter is located farther east than the other Tampa Bay stations because of FCC rules requiring a station's transmitter to be within 15 miles (24 km) of its city of license—in this case, Lakeland, which is 56 miles (90 km) east of St. Petersburg and 34 miles (55 km) east of Tampa. Hence, the use of repeaters is necessary to reach as much of the most-populated areas as possible. The station's former translators were:


External links


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