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WMTI
WMTI.png
City of license Picayune, Mississippi
Broadcast area Picayune, Mississippi/New Orleans, Louisiana
Branding True Oldies 106.1
Slogan "New Orleans True Oldies Channel"
Frequency 106.1 (MHz)
First air date 1991
Format Oldies
ERP 28,000 watts
HAAT 201 meters
Class C2
Facility ID 27951
Callsign meaning MarTinI
Affiliations The True Oldies Channel (Citadel Media)
Owner Citadel Broadcasting
Sister stations KKND, KXOS, WDVW
Webcast Listen Live
Website http://www.1061neworleans.com/

WMTI (106.1 FM, "True Oldies 106.1") is an Oldies music formatted radio station serving the New Orleans area. The Citadel Broadcasting Corporation outlet broadcasts at 106.1 MHz with an ERP of 28 kW, and is licensed to Picayune, Mississippi. The station derives a portion of its programming from Scott Shannon's The True Oldies Channel from ABC Radio.[1]

History

In 1991, the station adopted a Top 40 Rock format as Z106.1, New Orleans' Untamed Radio. However, this station is most remembered for what it became in 1992: 106.1 the Zephyr.

The Zephyr was the first true commercial alternative station in the New Orleans area, and had quite a following. Kenny Vest was the station's Program Director, Scot Fox, Christian Unruh, Grant Morris, Wolfgang, Denver Crabb, and Darren Gauthier were just some of the more recognizable DJ's at the station. The station also hosted "Zephyrfest" at City Park for a number of years. The station attained very respectable ratings for its signal.

In 1996, 106.7 the End was launched. This was the beginning of the end (no pun intended) for The Zephyr. In 1997, the station was sold to Guaranty Broadcasting out of Baton Rouge. May 12, 1997 was an extremely sad day for alternative fans, as the station was flipped to country as "Kiss Country 106.1".

By January 2001 the station flipped to Adult Contemporary as Sunny 106.1. But after Citadel acquired the station in 2005, they would flip it to "Martini 106.1" on November 15 of that same year. Originally KMTI started with a Hybrid Smooth Jazz/Adult Standards format, but would evolve back to its previous format by adopting a Soft AC direction in early 2007, putting them in direct competition with rival WLMG.

On December 3, 2007, WMTI flipped to Oldies, using the satellite feed from Citadel Media' "True Oldies" format.

References

  1. ^ "Radio Stations". Scott Shannon's True Oldies Channel. http://www.trueoldieschannel.com/html/stations.html. Retrieved December 19, 2008.  

External links


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