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WMXS
City of license Montgomery, Alabama
Branding Mix 103
Slogan "Montgomery's Best Mix of Lite Rock Favorites"
Frequency 103.3 MHz
First air date July 9, 1961
Format Adult Contemporary
ERP 100,000 watts
HAAT 334 meters
Class C
Facility ID 12322
Transmitter coordinates 32°24′13″N 86°11′47″W / 32.40361°N 86.19639°W / 32.40361; -86.19639
Callsign meaning MX = "Mix"[1]
Former callsigns WAJM-FM (?-1987)
WREZ-FM (3-11/1987)
WSYA-FM (1987-1994)[2]
Owner Cumulus Media
(Cumulus Licensing LLC)
Sister stations WHHY-FM, WLWI, WLWI-FM, WMSP, WNZZ, WXFX
Webcast Listen Live
Website mix103.com

WMXS (103.3 FM, "Mix 103") is a radio station licensed to serve Montgomery, Alabama, USA. The station is owned by Cumulus Media and the license is held by Cumulus Licensing LLC.[3]

It broadcasts a mainstream adult contemporary music format.[4]

The station was assigned the WMXS call letters by the Federal Communications Commission on February 24, 1994.[2]

Contents

History

The original call letters for 103.3 were WAJM, which stood for "Advertiser-Journal Montgomery", named for the local newspaper. Later, the frequency provided the beautiful music format as WREZ until the late 1980s.

In November 1987, the station became known as WSYA, "Sunny 103" and changed to an adult contemporary format. In late 1989, WSYA briefly changed to an oldies-format (still known as "Sunny 103") to compete with Montgomery's other oldies outlet at the time, WBAM-FM, "Oldies 98". WSYA returned to an adult contemporary format a few months later, with radio personalities Kris O'Kelly and Joe Marcus, among others, on the air.

The station's current incarnation as WMXS began using the name "Mix 103.3" in 1996. Legendary Montgomery DJ Larry Stevens and his partner Leslie Bailey were the morning show host on Mix for several years before Stevens left the station after a disagreement with management. The morning show was renamed "Leslie and Company" with production assistant Lee Edwards taking over for Stevens. The show only lasted 3 months before Bailey left and former WLWI-FM personality Dr. Sam Faulk took over the morning show. Dr. Sam did the show alone for a short time, then was paired with midday host Susan Woody (now with Alice 96.1). Woody left 16 months later and was replaced with Amy Delaney and, after 1 year, with Debbie Montgomery. Dr. Sam recently left the station and now does mornings on WLWI. JT and Leanne now handle mornings, Jay St. John does mid-days Doppler 12 StormVision Chief Meteorologist Rich Thomas from WSFA.

Programming

Mix 103 is one of the highest-rated stations in the Montgomery area, especially with women ages 25-54. JT & Leanne are a married morning show, Jay St. John does mid-days, and John Tesh's The John Tesh Radio Program covers afternoons with local traffic and news from Miles Long.[5]

Mix 103 has featured some of the most popular DJs in Montgomery radio history including John Garrett (formerly of WHHY-FM, WBAM and WLWI-FM), J.R. Culpepper (formerly of WLWI-FM), Andi Scott (now on WLWI-FM mornings), John Rogers and Matt Murphy (formerly on WYDE-FM in Birmingham.

References

External links


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