|City of license||Milwaukee, Wisconsin|
|Broadcast area||Milwaukee, Wisconsin|
|Branding||"99.1 WMYX" or "The Mix"|
|Slogan||"The Mix Means Variety"|
|Format||Hot AC Variety|
|Callsign meaning||MYX for "MIX"|
WMYX-FM (99.1 FM) is a Hot AC-formatted radio station in Milwaukee, Wisconsin. Identifying themselves on the air as "The Mix", WMYX-FM was the first station in the U.S. to use the "Mix" moniker.. The playlist consists of current hits, previous hits from the 2000s, and some hits from the 1990s.
WMYX-FM began as WEMP-FM in the 1960s, but simply re-broadcast WEMP-AM until 1971, when it flipped to its own format: WNUW Stereo FM. It was an automated oldies format, soft Top 40, an album-oriented rock format known as "X-Rock 99", then easy listening. On October 31, 1978, the station flipped to Disco 99 and played nonstop disco music. The station lasted as disco for less than 10 months. Afterward, it became known merely as "Music FM 99" WNUW again before finally changing to "The Mix" with the WMYX call letters in 1981.
During the 1990s, WMYX's playlist featured a mixture of Hot AC, Soft AC and dance/pop. During the 1996 and 1997 NFL seasons when the Green Bay Packers ended up going to the Super Bowl, the station gained notoriety when Dan & Jane (the morning show hosts at the time) recorded parody songs with Packer and football themes. The most known was "Packarena" (parody of Los Del Rio's "Macarena") was played heavily on the station during the 1996 season. For the 1997 season, Dan & Jane recorded a parody of "Wannabe" by the Spice Girls under the name "Packer Wannabe." Cassette tapes were sold of the songs at various southeast Wisconsin locations with proceeds went to the Child Abuse Prevention Fund.
In September 2004, longtime morning co-host Dan Weber was replaced with WXSS morning hosts Michael Knight and Rahny Taylor in an airstaff shakeup. Jane Matenaer remained on board with Knight and Taylor. At the same time, longtime afternoon host Mark Richards was replaced by crosstown WKTI evening host Kidd O'Shea. Taylor returned to WXSS-FM soon after. Knight was let go due to differences with management, and Kidd O'Shea was promoted from Afternoon Drive to Mornings.
The "Jane & Kidd In The Morning Show" won the 2006 AIR Award for favorite Milwaukee morning radio show.. Brian Kelly serves as the station's Operations Manager and Program Director, along with overseeing sister station WXSS (103.7 KISS FM).
Jane Matenaer was released from WMYX on May 15, 2009. Soon after, Elizabeth Kay, who had sometimes filled in for Jane Matenaer when she was gone, joined Kidd O'Shea for the morning show. It is now known as the "Morning Mix."
"The Mix" airs Christmas music from November until Christmas every year, and has been doing it since 2003. In 2007, WMYX began Christmas music programming on November 1, a move that made them the highest rated music station in Milwaukee for the time period. In 2008, WMYX went all Christmas on October 31 (Halloween) at 3:21 PM after crosstown Christmas rival WRIT went all Christmas at 3:13 PM. In 2009, WMYX went all Christmas at round 7:00 pm on November 28. WRIT made the switch about 20 minutes later.
WMYX's HD2 subchannel carries a Blues music format called "The Delta."