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WNWV
V-1073ClevelandLogo.jpg
City of license Elyria, Ohio
Broadcast area Greater Cleveland
Branding V107.3 Cleveland
Frequency 107.3 (MHz) (also on HD Radio)
107.3-HD2 for Smooth Jazz
First air date November 15, 1987
October 18, 1948 (as WEOL-FM)
Format AAA
ERP 20,000 watts
HAAT 238 meters
Class B
Facility ID 19462
Callsign meaning "The New Age WaVe" (former smooth jazz format)
Former callsigns WCZR (Jan-Nov 1987)
WBEA (1965-1987)
WEOL-FM (1948-1965)
Owner Elyria-Lorain Broadcasting Co.
Sister stations WEOL, WLKR-AM, WLKR-FM, WKFM
Webcast Listen Live
Website www.1073cleveland.com

WNWV is a commercial FM radio station serving the Cleveland, Ohio, USA, radio market (though technically licensed to Elyria). It is one of the few remaining locally-owned stations in the entire Cleveland metropolitan area (WCLV-FM in Lorain, and WCCD in Parma are the other two.)[citation needed] Its transmitter is located in Grafton, Ohio.

On December 21, 2009, it was announced that "The Wave" will be changing formats after 22 years of bringing smooth jazz to Northeast Ohio.[1], featuring a mix of alternative and classic rock. The station cited the nationwide downturn for the smooth jazz format as the reason for the change, despite "The Wave" being a perennially strong ratings performer in Cleveland. The smooth jazz format was officially dropped after midnight on December 28, 2009, officially launching the AAA format at noon that same day.

The station had wanted to call itself Boom! 107.3 as a tribute to legendary radio announcer Len "Boom" Goldberg, but due to copyright restrictions, temporarily became 107.3 Cleveland before settling on V107.3 as its new moniker [1]

History

The station began as WEOL-FM, simulcasting the programming on AM station WEOL through the 1950s and most of the 1960s. The FM installations was established as an adjunct to the AM outlet around the same time as WEOL's 1948 sign-on. By 1960, WEOL-FM started separate programming on the weekdays as "Formula 107," playing a mixture of automated classical music and pop standards from 2pm until 10pm weekdays, while both WEOL and WEOL-FM played "Sterophonic Hi-Lites" from 9pm to 11pm on Sundays. WEOL-FM assumed a separate identity on December 8, 1965 as WBEA, with a mostly automated beautiful music and easy-listening format aimed toward Elyria, their city of license. Many of the area's top broadcast talents made a stop at WBEA and WEOL early in their careers, including Dick Conrad, Jeff Baxter, David Mark, Ronnie Barrett, Ron Penfound, Jim Mehrling, Rick Martyn, Bob Tayek, and others.

The easy listening soon segued to Top 40 as "WBEA B-107" in the early 1980s, then operated as "Z Rock" with a heavy metal rock format and the call letters WCZR from January 1 to November 15, 1987. This format itself originated from the Satellite Music Network (later absorbed into ABC Radio) in Dallas, Texas, and WCZR was only the second station to have picked it up. WCZR gained a cult following in the Cleveland area, as most other rock stations did not devote their playlists to heavy metal rock. However, lackluster ratings and the spread of the "smooth jazz" format (then only known as "New Age" music; the "smooth jazz" name would gain widespread usage a few years later) precipitated the format change less than a year later.

When the station effectively became "The Wave" as WNWV, (patterned after Los Angeles-based new age KTWV) the station changed their broadcasting focus to the entire Cleveland market, while sister station WEOL continued to focus on Lorain County. Both stations' studios are still located in downtown Elyria, while WNWV has a separate sales office and staff located in suburban Rocky River.

The station did alter its on-air nickname several times. Around 1992, WNWV became "Cleveland's Cool FM: 107-3 WNWV" before assuming its current nickname and logo in 1994. It's airstaff was remarkably stable throughout the rest of the decade, with broadcasters B.J. Hart, Dan Steinberg, Richard Greer, Tom Murphy, Lisa Danevich, Frank Macek (now at WKYC), Grace Roberts, Harvey Zay, Joan Kelly, Starr D'Avril, Mike Kessler (still on-air as Mike Gallagher at WNWV), Michelle Chase, Mark Ribbins, Brian Cruise, Sandy Bennett, Larry Adams, Sarah Greer, Cody Brooks, Mark McQuire, Mark Sanders, Al Pawlowski, Kathy Gudell, Tracey Brich Murphy, Jen Kaminski, Greg Yocum, Tammy Frizzel, Pat Allen, Desiray McCray (now at WDOK), Nathan Pope, Carmen Kennedy, Lisa Jeffries, Andrea Morris and Carolyn Carr gracing the airwaves. Its' programmers included Steve Hibbard, Bernie Kimble and Angie Handa, who went by Angie Calli on-air.

In 2003, WNWV became the first station in the Cleveland market to broadcast in the new HD digital format - as well as one of a handful in the country to make the initial switch. WCLV, licensed to nearby Lorain, but also aimed at the Cleveland market, was the second.

Throughout its history the station has been owned by Elyria-Lorain Broadcasting Co. On May 15, 1958, Elyria-Lorain Broadcasting Co. was purchased by the Lorain County Printing and Publishing Company, making it a wholly owned subsidiary. LCP&P also owns the Elyria Chronicle-Telegram and Medina Gazette; in effect forming a radio/newspaper duopoly. This arrangement has lasted to this day, grandfathered by FCC legislation that now prohibit such arrangements. Elyria-Lorain Broadcasting Co. also owns WEOL, as well as Norwalk/Sandusky stations WLKR 1510-AM, WLKR FM-95.3 and WKFM 96.1-FM. On December 23, 2009, Ohio Media Watch broke news that WNWV would flip formats to a mix of adult album alternative and classic rock.[2]

WNWV's website had a section with links to some well-known Smooth Jazz artists, as well as the stations that also broadcast the Smooth Jazz format.

References

  1. ^ Steve Fogarty (December 23, 2009). "The Wave 107.3 FM to switch formats". Chronicle Telegram (Elyria, Ohio). 
  2. ^ http://ohiomedia.blogspot.com/2009/12/wave-about-to-stop-waving.html

External links


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