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WOR
WOR Logo
City of license New York City
Broadcast area New York City area
Branding WOR Radio 710 AM
Slogan Real Life. Real People. Real Talk Radio.
Frequency 710 (kHz) (also on HD Radio)
First air date February 22, 1922
Format News/Traffic/Talk
Power 50,000 watts
Class A
Facility ID 7710
Transmitter coordinates 40°47′51″N 74°5′24″W / 40.7975°N 74.09°W / 40.7975; -74.09
Callsign meaning No official meaning; sequentially assigned. Previously a maritime radio callsign.
Owner Buckley Broadcasting
(WOR, LLC)
Webcast Listen Live
Website wor710.com

WOR is a class A (nighttime Clear-channel station), AM radio station located in New York, New York, U.S., operating on 710 kHz. The station has a talk format and has been owned by Buckley Broadcasting since 1987, after the station was sold by RKO. The station has conservative, or right of center hosts.

Its call letters have no meaning, being sequentially assigned. They had previously been authorized for use by the ship SS California, owned by the Orient Lines.

Contents

History

WOR began broadcasting on February 22, 1922 using a 500 watt transmitter on 833 kHz from Bamberger's Department Store in Newark, New Jersey. Louis Bamberger's sale of radio sets to consumers explained their affiliation with the station. The WOR call sign was reissued from the U.S. maritime radio service. The station initially operated limited hours, sharing time with two other stations, WDT-AM and WJY-AM, which also operated on 833 kHz. WOR changed frequency to 740 kHz in June of 1923 and shared time with WJY until July, 1926, when WJY closed and WOR received full use of the frequency. In December 1924, WOR acquired a studio in Manhattan. On June 17, 1927, WOR moved to 710 AM, the channel it currently occupies. Later in 1926, WOR moved from its New York studio (on the 9th floor of Chickering Hall at 27 W. 57th St.) to 1440 Broadway, two blocks from Times Square.

In partnership with Chicago radio station WGN, WOR formed the Mutual Broadcasting System in 1934 and became its New York flagship station. Mutual was one of the "Big Four" national radio networks in the United States during the 1930s – 1980s. In 1941, the station changed its city of license from Newark to New York City. In 1959 WOR ended its relationship with Mutual and became an independent station.

In 1949, WOR started a sister TV station, WOR-TV, on channel 9. This station became WWOR-TV after it and WOR were sold to separate companies in 1987.

From the 1930s to the early 1980s, WOR was a free-flowing full service station. There was an emphasis on news reports and talk programs, but music was played also, usually a blend of pop standards and adult contemporary cuts. WOR played several songs per hour weekday mornings from 6 a.m. to 9 a.m. and again afternoons from 3 p.m. to 6 p.m. They also played about a dozen songs per hour on Saturday and Sunday afternoons. On ratings books, WOR was classified as a MOR/Talk station rather than a News/Talk station until 1984. From 1983 to around 1985, WOR gradually stopped playing music altogether, as they evolved to an almost complete talk format.

WOR's most renowned program was its morning show, Rambling with Gambling, which aired continuously from March 1925 to September 2000 across three generations of hosts: John B. Gambling, John A. Gambling, and John R. Gambling. After John R. Gambling's edition of the show was dropped, he moved to WABC where he hosted a late morning show until January 2008; he returned to WOR mornings on May 5, 2008. Although never a favorite of young listeners, WOR was this group's radio station of record in the New York Metropolitan area whenever winter unleashed its snowy fury. Students of all ages dialed up 710-AM on their radios as John A. Gambling dutifully announced a comprehensive list of school closings for New York, northern New Jersey and southern Connecticut, in strict alphabetical order.

Today, WOR is a news and talk radio station. It broadcasts 24 hours per day with 50,000 watts using a three-tower directional antenna with slightly different radiation patterns day and night. Its transmitter is located in Rutherford, New Jersey. It is the only New York City AM station to have retained its original three-letter call sign, which are the oldest continually used ones in the New York City area.

On April 30, 2005, WOR moved its offices and studios from 1440 Broadway at 40th Street in Midtown Manhattan where it had been based for 79 years to a new facility at 111 Broadway near Wall Street in Downtown Manhattan.

WOR Radio Network

WOR is the flagship station for the WOR Radio Network. The network distributes nationally syndicated programming, all from the WOR studios at 111 Broadway in New York.

Noted WOR talk radio personalities, past and present

Among the current hosts heard on WOR are:

______________________________________________________________

Past notable WOR program hosts have included:

References

External links

Preceded by
77 WABC
1939–1940
Radio Home of the
New York Yankees
1942
Succeeded by
1010 WINS
1944–1957
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