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City of license Vassar, Michigan
Broadcast area [1]
Frequency 98.9 MHz
Format Urban Adult Contemporary / Urban Talk
Power 3,000 watts
Class A
Callsign meaning With Opportunity We Empower
Owner Praestantia Broadcasting

WOWE (98.9 FM) is a radio station licensed to Vassar, Michigan. The station features an urban AC format targeting the Flint market.

WOWE began as a mostly satellite-fed station, airing the syndicated urban-adult "Touch" format from ABC Radio Networks. In 1999, with the growing popularity of the Rhythmic Oldies format nationwide, WOWE switched to Westwood One's "Groovin' Oldies" format. WOWE stayed with the Rhythmic Oldies format for a time after the "Groovin' Oldies" format was discontinued, but has since evolved back to Urban AC. The station now features both Urban AC music and African-American-oriented talk shows, including the John Mason morning show, syndicated from WGPR in Detroit.


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