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City of license Denmark, Wisconsin
Broadcast area Green Bay, Wisconsin
Branding Kicks 104.9FM
Slogan "Today's Country and All Time Favorites"
Frequency 104.9 MHz
Format Country
ERP 10,000 watts
HAAT 157 meters
Class C3
Facility ID 119
Callsign meaning PaCKer Country (former simulcast with WPKR)
Former callsigns WKAU-FM, WKFX
Affiliations The Weather Channel
Owner Cumulus Media
(sale to Clear Channel Communications pending)
(Cumulus Licensing, LLC)
Sister stations WDUZ, WOGB, WQLH, WZNN

WPCK (104.9 FM, "Kicks 104.9") is a Country formatted radio station licensed to Denmark, Wisconsin, that serves the Green Bay area. The station is owned by Cumulus Media. WPCK's main competition is WNCY-FM.


The station was previously known in the 1970s and 1980s as Top 40 station WKAU-FM, but became oldies-formatted WKFX by 1990. In 1997, an ownership change saw the station become WPCK, simulcasting its Oshkosh sister station WPKR ("Packer Country"). Both stations would eventually be acquired by Cumulus Media, who would break off the simulcast in November 2003, with WPCK keeping a country format but adopting its present "Kicks 104.9" identity. WPCK's weather updates are provided by The Weather Channel.

Cumulus Media has announced that it would swap 5 of their radio stations (including WPCK) with Clear Channel Communications for 2 of their stations in Ohio, though Cumulus would continue to operate the stations after the ownership transfer should it be approved.[1]


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