WPDE-TV: Wikis


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WPDE Logo 7.jpg
Florence / Myrtle Beach, South Carolina
Branding NewsChannel 15
Slogan Your Local Team
Channels Digital: 16 (UHF)
Virtual: 15 (PSIP)
Affiliations ABC
Owner Barrington Broadcasting Company, LLC
(Barrington Myrtle Beach License, LLC)
First air date November 22, 1980
Call letters’ meaning We're
Dedicated to
(may also represent the Pee Dee River)
Sister station(s) WWMB
Former channel number(s) Analog:
15 (1980-2009)
Transmitter Power 421 kW (digital)
Height 601.3 m (digital)
Facility ID 17012
Transmitter Coordinates 34°21′53″N 79°19′49″W / 34.36472°N 79.33028°W / 34.36472; -79.33028
Website carolinalive.com

WPDE-TV, channel 15, is an ABC-affiliated television station in Florence, South Carolina. Its transmitter is located near Floyd Dale, South Carolina. WPDE is owned by Barrington Broadcasting, after purchasing the station from Diversified Communications in 2005. [1]



Early years

WPDE signed on November 22, 1980 as an ABC affiliate. ABC programming had previously been airing on WBTW (channel 13) on a part-time basis. The former Florence Civic Auditorium building was transformed into WPDE's first studio at 3215 South Cashua Drive in Florence, SC. This studio would serve WPDE for twenty-two years. The dedication of the new studio was conducted in early 1981 with remarks by then Governor Dick Riley.

10:00 News

In 1996, WPDE began producing a 10:00 newscast on their sister station WWMB. The newscast was anchored by Steve Hawley until he left WPDE in late 1996. The newscast was then anchored alternately by Dave Gilbert and Tiffany Cochran. After Cochran left WPDE and Gilbert died in 1997, the newscast was renamed the UPN 21 News at Ten and was anchored by Leo Stallworth and later by Audra Grant until going off the air in 2000. After three years off the air, the newscast returned as WPDE News Channel 15's News at Ten on UPN. Anchored by Jim Heath, this version of the 10:00 news featured nightly segments such as "Say What?" and "Quick Hits." On September 18, 2006 with the launch of the CW network, the newscast was renamed to NewsChannel 15 News at 10PM on CW 21. On January 26, 2009, days after Heath left WPDE, the CW News at 10PM was cancelled and replaced by paid advertising.

Digital television

The station's digital signal is not multiplexed. In 2009, WPDE-TV's digital signal remained on channel 16 when the analog to digital conversion completed.

Channel Programming Digital Cable Channel
15.1 / 16.1 WPDE-HD (main WPDE/ABC programming) TWC 815


The Designated Market Area includes Darlington, Dillon, Florence, Horry, Marion, and Marlboro counties in South Carolina and Robeson and Scotland counties in North Carolina. The Nielsen Survey Area includes Chesterfield, Clarendon, Darlington, Dillon, Florence, Georgetown, Horry, Lee, Marion, Marlboro, Sumter, and Williamsburg counties in South Carolina and Bladen, Brunswick, Columbus, Hoke, Richmond, Robeson and Scotland counties in North Carolina.

The coverage area for WPDE. The green areas indicate the Designated Market Area and the grey areas indicate additional counties included in the Nielsen Survey Area.

News/Station Presentation

Newscast Titles

  • Pee Dee 15 News (November 22, 1980-1983)
  • 15 News (1983-1986 and 1993-1996)
  • Action News (1986-1993)
  • NewsChannel 15 (1996-present)

Station Slogans


Current Personalities

(In Alphabetical Order)

Personality Position On WPDE Since
Joel Allen Reporter 2002-Present
Tonya Brown Reporter 1999-Present
Rich Chrampanis Sports Director/Evening Sportscaster 2000-Present
Allyson Floyd Assistant News Director/Evening Anchor 1996-Present
Mark Haggard Weekend Sportscaster 1997-Present
Amanda Kinseth Reporter 2007-Present
Mola Lenghi Weekend Anchor/Weekday Reporter 2008-Present
Tim McGinnis Evening Anchor 2009-Present
Graeme Moore Reporter 2007-Present
Holly Morgan Morning Anchor 2009-Present
Ed Piotrowski Chief Meteorologist/Evening Meteorologist (AMS Certified) 1994-Present
Darren Stack Morning Meteorologist (NWA Seal of Approval) 2006-Present
Kristen Van Dyke Weekend Meteorologist 2006-Present

Notable alumni

(In Alphabetical Order)

Personality Position Years at WPDE Whereabouts
Sue Abrams Anchor 1986-1991 Runs Sue Abrams Productions, LLC in Dallas, TX
Steven "Steve Addison" McClung Anchor-Myrtle Beach Bureau/Reporter 1987-1988 Associate Professor of Marketing, Mercer University.
Jim Armstrong Reporter/Anchor 2000-2002 Reporter at WFXT-TV Boston
Ashley Blackstone Reporter 2005-2006 Reporter at KTHV-TV Little Rock, AR
Kristin Browder Reporter 2003-2006
Steve Capps Chief Meteorologist 1985-1987
Shaunya Chavis Anchor 1990-1992 News Director and Anchor on FGTV in Atlanta, GA
Eric Chilton Anchor/Reporter Late 80s/early 90s Chief meteorologist on WFMY-TV in Greensboro, NC
Tiffany Cochran Anchor 1994-1997 Communications Director of the Cochran Firm, a chain of law offices founded by her father, Attorney Johnny Cochran, Atlanta, GA.
Chris Connor Reporter 1994-1996
Von (Delbridge)Gaskin Weekend Weather 2004-2006 Meteorologist on WNCT-TV in Greenville, NC
Stephen DiFranco Weekend Anchor 2008
Al Ervin Reporter 1982-1984
Mike Essian Reporter 2006-2008 Reporter at WINK-TV Naples, FL
Sherrie Evans Reporter 2006-2008 Reporter at WCYB-TV in Tri-Cities, TN/VA
Rich Everitt News Director/Anchor 1997-2000 Book Author in Augusta, GA
Wayne Fournier Anchor 1988-1996
Dave Gilbert News Director/Anchor 1996-1997 Deceased (1949-1997)
Jen Gilbert Weather 2001-2004
Kyle Grainger Reporter/Producer 2002-2007 Assignment desk coordinator at WMBF-TV
Audra Grant Anchor/Reporter 1997-2000
Sharon Greene Morning/Noon News Anchor 2007-2009
Terry Gurn Sports Director 1995-1999
Roger Harvey Anchor 1988-1989 Senior Vice President, Bose Public Affairs Group in Indianapolis
Steve Hawley Anchor 1994-1996 Later worked as a weathercaster for WITN-TV in Washington, NC. Now works for the city of Greenville, NC
Jim Heath Weekday Anchor 2003-2009 Statehouse Correspondent and political analyst for ONN in Ohio
Dan Hellie Sports Director 1998-2000 Weekend Sportscaster on WRC-TV 4 in Washington, D.C.
Rick Henry Sports Director 1981-1988 Sports Director on WIS-TV 10 in Columbia, SC
Bob Howick News Director/Anchor 1986-1992
Ted King Weather 2000-2006
Al Klensch Anchor 1980-1985
Walt Lehmann Weekend Sports Anchor 2000-2004 Play-by-play presenter for Mediacom Cable in Des Moines, IA
Lauren Lowrey Anchor/Reporter 2006-2008 Morning Anchor, Toledo, OH
Lee McLaughlin Reporter 2006-2007
Bob Mihalic Sports Director 1991-1998 Governmental affairs coordinator for Greenville County, SC
Mandy Mitchell Sports Reporter 2004-2007 Weekend Sportscaster on WIS-TV in Columbia, SC
Nancy O'Dell Reporter/Anchor Early 90s Former Anchor of Access Hollywood
Jan Pate News Director/Anchor 1982-1986
Autumn Perry Reporter 2007-2008
Lanie Pope Reporter 1998? - 1999 Chief Meteorologist at WXII 12, Winston-Salem, NC
Mike Prangley Weather 1997-1999 Chief Meteorologist on WLFI-TV 18 in Lafayette, IN
Kevan Ramer Chief Meteorologist 1991-1993 Chief Meteorologist on KMPH-TV 26 in Fresno, CA
Carol Roberts Art Director 1980-1981 Web Designer on the Web Technology Team, ITS Applications, the University of Texas at Austin in Austin, TX
Richard Roberts Production Manager 1980-1981 Executive Producer Texas Parks and Wildlife in Austin, TX
Stuart Scott Sports Reporter/Anchor 1987-1988 Anchor of ESPN SportsCenter
Ken Slats Weekend Sports Anchor/Reporter 1992-1995 Sports Director for WSAV-TV in Savannah, GA
Tom Sorrells Chief Meteorologist 1987-1991 Chief Meteorologist on WKMG-TV 6 in Orlando, FL
Gray Stabley Weather 1997-2000 Weekend Meteorologist on WMTW-TV 8 in Portland, ME
Leo Stallworth Anchor 1996?-1997? Reporter on KABC-TV 7 in Los Angeles, CA
Keith Sterling Anchor/Reporter 1998-2003
Lindsay Tyner Reporter 2008-2009
Clay Williams Reporter 1981-1995 Public Information Director for Florence-Darlington Technical Community College
Rona Williams Reporter 1998-1999
Brian Williamsen Anchor/Reporter 2002-2006 State of Illinois

See also

External links

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