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WPRT-FM
WPRT-FM.png
City of license Pegram, Tennessee
Broadcast area Nashville-Clarksville
Branding 102.5 The Party
Slogan Nashville's Hit Music
Frequency 102.5 (MHz)
First air date September 10, 1984
Format Rhythmic Top 40
ERP 100,000 watts
HAAT 297 meters
Class C1
Facility ID 43630
Callsign meaning PaRTy
Owner Cromwell Group
Webcast Listen Live
Website www.1025theparty.com

WPRT-FM (102.5 The Party) is a Rhythmic Top 40 FM radio station broadcasting at 102.5 MHz. It is licensed to the city of Pegram, Tennessee, but serves the Nashville and Clarksville/Hopkinsville markets. The station also broadcasts over an FM translator, W271AB 102.1 FM, which covers western Nashville.

WPRT is currently owned by The Cromwell Group. It is jointly operated and marketed with 102.9 WBUZ "The Buzz", with which it shares management and a sales staff.

Contents

Station history

The prior call letters were WQZQ. From 1996 to 2005, the station broadcast a Top 40 format called 102.5 The Party. The station began its life as WDKN-FM in Dickson, Tennessee,to which it was originally licensed and where it simulcast that small-town station's community-oriented format. When the station began to involve the Nashville market, its transmitter was moved to Bellsburg, Tennessee, on the Dickson County-Cheatham County line and hence closer to Nashville.

In 2005, when the station was relaunched as Venus 102.5 FM. it had to make a special request to obtain the WVNS-FM call letters. Per FCC regulations, they were required permission from WVNS-TV in Bluefield/Beckley, West Virginia, which they received. The "Venus" moniker lasted less than a year before changing to "V102.5".

On weekdays, V102.5 ran a live, local hot adult contemporary format. However, on weekends, the station ran Jones Radio Network's Hot AC satellite format.

On Tuesday, August 26, 2008, WVNS began stunting as "102.5 Frank-FM. All Frank, all the time" while playing nothing but songs featuring Frank Sinatra.

On August 27, it went from an all-Sinatra format to an all-Led Zeppelin format, featuring music from the legendary British Rock group.

On August 28, Garth Brooks was the artist of the day.

On August 29, the format was changed to television theme songs, which lasted until 12 Noon (CDT). The last song played was the appropriately-titled "Welcome Back" by John Sebastian.

WPRT-FM

At noon on August 29, 2008, the station brought back the Rhythmic-leaning hit music format to the Nashville airwaves, launching with Nelly's Party People. Kidd Kraddick's syndicated program "Kidd Kraddick In The Morning" will be featured in AM drive. The station changed its call letters to WPRT to match the "Party" handle.

As of 2009, WPRT began to add more Rhythmic Pop titles to its playlist, and by June shifted directions to Rhythmic Top 40, thus resulting in Mediabase and Nielsen BDS moving the station to their respective Rhythmic reporting panels the following July, even though they still play non-Rhythmic flavored Pop artists like Taylor Swift, a trend that other Rhythmics on the panel (like KLUC-FM/Las Vegas and WJFX/Ft. Wayne) are also doing due to a changing taste among listeners. Because of its Rhythmic direction, WPRT now takes on Urban Contemporary rival WUBT and both Mainstream Top 40 rivals WRVW and WNFN.

Originally WPRT was the call sign for the now defunct 105.5 FM in Prestonsburg, KY and was the "sister" station to WPRT AM 960 in Prestonsburg, KY. Today while WPRT AM still exists, it's former "sister" station moved to 105.3 FM and now uses the call sign, WXKZ and is owned my Gearheart Communications in Harold, KY, and broadcasts an oldies format.

See also

External links


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