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Wpsg cw current.PNG
Philadelphia, Pennsylvania
Branding The CW Philly 57
Slogan So Philly. So You!
Channels Digital: 32 (UHF)
Virtual: 57 (PSIP)
Subchannels 57.1 The CW
Owner CBS Corporation
(Philadelphia Television Station WPSG, Inc.)
First air date June 15, 1981
Call letters’ meaning Paramount Stations Group
(former owner of WPSG)
Sister station(s) KYW-TV
Former callsigns WWSG-TV (1981-1985)
WGBS-TV (1985-1995)
Former channel number(s) Analog:
57 (1981-2009)
Former affiliations Independent (1981-1995)
UPN (1995-2006)
Transmitter Power 250 kW
Height 400 m
Facility ID 12499
Transmitter Coordinates 40°2′30″N 75°14′11″W / 40.04167°N 75.23639°W / 40.04167; -75.23639
Website CW Philly on

WPSG, channel 57, is a television station in Philadelphia, Pennsylvania. WPSG is owned by the CBS Corporation and is affiliated with the CW Television Network, which is owned jointly by CBS and Time Warner. WPSG share a studio and office facility with sister station KYW-TV (channel 3) in Center City Philadelphia, and WPSG's transmitter is located in the Roxborough section of Philadelphia. By market size, WPSG is the largest CW owned-station(since CBS is part owner of The CW network).




Subscription TV

The channel 57 frequency was originally assigned to Easton, Pennsylvania. In the 1950s it was home to WGLV-TV, a dual ABC-DuMont affiliate owned by the Easton Express newspaper. Unfortunately, the station struggled to get an audience mainly because it was a UHF station at a time when television manufacturers were not required to offer UHF tuners. Its fate was sealed when the Federal Communications Commission collapsed the Lehigh Valley into the Philadelphia market. The Philadelphia stations built tall towers in Philadelphia's hilly Roxborough neighborhood, adding Easton and the rest of the Lehigh Valley to their city-grade coverage. WGLV went dark soon afterward, and somewhere along the line the FCC reassigned channel 57 to Philadelphia.

Channel 57 first signed on the air as a Philadelphia station on June 15, 1981 as WWSG-TV, named for station founder William S. Gross. The station aired Financial News Network programming during the day and SelecTV subscription television at night. The station ultimately dropped the FNN feed when it decided to switch to a full-time subscription format eighteen months later, picking up the now-defunct PRISM pay-cable service (a forerunner to Comcast SportsNet Philadelphia) in 1983.

Independent station

In April 1985, Gross sold channel 57 to Milton Grant, who immediately purchased an inventory of strong programming other stations passed on. Many of these shows were Viacom-syndicated programs that were formerly on WKBS-TV (channel 48) before that station went off the air in August 1983. On October 13, 1985, Grant relaunched the station as WGBS-TV, a general-entertainment station with a typical mix of cartoons, sitcoms, movies, dramas, and sports. Westerns also aired several hours a day on weekends.

Under Grant, WGBS adopted a very slick on-air look, even by major-market independent standards. The station boldly branded itself as Philly 57, and also used CGI graphics of near network-quality. The station's announcer, Kim Martin (then an announcer at WPEN radio), offered bold, brash, and entertaining voice-overs.

Early on, the new channel 57 competed with WRBV-TV/WSJT (channel 65, now WUVP) in Vineland, New Jersey to fill the void left by WKBS's departure two years earlier. However, channel 65 suffered from a poor signal in the northern portion of the market. At the same time, channel 57 became the broadcast home of the NHL's Philadelphia Flyers, remaining the hockey team's broadcast TV home until the 2008-09 season (except for a brief period from 1993 to 1998, when the Flyers aired on WPHL-TV). Additionally, Wilmington, Delaware-based WTGI (channel 61, now WPPX) signed on in the summer of 1986 as a general entertainment station, but its schedule was comprised of largely low-budget programs. At the end of 1986, WSJT's owners, the Asbury Park Press, conceded and sold the station to the Home Shopping Network while other stations picked up some of WSJT's syndicated shows. Also, WTGI switched to a format featuring paid programming and religious shows in January 1987. By then, WGBS had clearly established itself as the third independent in Philadelphia.

WGBS prospered even in the midst of a battle for its survival -- and that of its owner. Grant had hoped to have his stations -- in addition to channel 57, Grant owned UHF independents in Miami and Chicago at the time -- become regional or national superstations. In his bid to boost his stations' status, Grant wound up overpaying for programming. He soon became so badly overextended that he filed Chapter 11 bankruptcy in late 1986. Under the bankruptcy deal, WGBS cut back on the number of runs they had on each show causing shows to be seen less. Still, in 1989, Grant Broadcasting was forced into receivership after the company failed to meet the terms of its bankruptcy agreement. Combined Broadcasting, a creditor-controlled holding company, took control of the former Grant stations. Combined put the stations up for sale in 1993, but it would be two years before Combined found a buyer, and only then in a roundabout way.


In early 1994, Viacom's newly-acquired subsidiary Paramount Pictures announced plans to form the United Paramount Network, in tandem with Chris-Craft Industries. In Philadelphia, Viacom owned Fox affiliate WTXF-TV, and initially planned to make that station the market's UPN outlet. Although there was no official word that WTXF was about to change networks, Fox received enough unofficial indications that it made a tentative deal with Combined to buy WGBS and move its programming there.

However, later that year, Westinghouse Broadcasting, owners of NBC-affiliated KYW-TV, cut a deal with CBS to switch channel 3 and two of Westinghouse's other stations to CBS. New World Communications had recently partnered with Fox in most markets, and emerged as a candidate to purchase CBS' longtime owned-and-operated WCAU-TV (channel 10). Fox then canceled its preliminary deal with Combined to buy channel 57 and entered into the WCAU bidding just in case New World's offer either fell through or in case New World chose to affiliate WCAU with NBC. However, NBC and CBS opted to make a complicated multi-market station swap which gave WCAU to NBC. Viacom opted to sell WTXF to Fox. Using the cash received from Fox for channel 29, Viacom then bought WGBS and its Miami sister station, WBFS-TV. As soon as the deal was announced, Viacom announced both stations would join UPN. Ironically, of course, Viacom had been the owner of the majority of channel 57's schedule back in 1985, and in fact was one of Grant's former creditors and a part-owner of Combined. Grant had been under particularly strong pressure to repay his debt to Viacom prior to filing bankruptcy.

WGBS became Philadelphia's UPN station on January 16, 1995 (becoming the flagship station in 2000), the day the network was launched. After UPN launched, the station's image changed to fit its new status. The on-air name changed to UPN Philly 57, and finally UPN 57, the graphics got simpler, and Martin was replaced by the more staid Larry Van Nuys. The UPN 57 branding was kept for the remainder of the network's run, save for one exception: when UPN launched its new logo and identity in 2002, WPSG's on-air branding was changed to simply UPN. This lasted exactly one season, and by fall of 2003 it was back to UPN 57.

Viacom officially became sole owner of WGBS on August 25, 1995, the same day Fox closed on its purchase of WTXF. On December 11 of that year, Viacom changed the call letters to WPSG, for "Paramount Stations Group." The station very slowly began phasing out the old sitcoms and cartoons in favor of first run syndicated talk/reality/court shows. Viacom bought CBS in 2000, and WPSG later moved into KYW-TV's studios on Independence Mall. In the same year Viacom also purchased Chris-Craft's 50-percent share of UPN, making WPSG UPN's largest owned-and-operated station.

In recent years, WPSG has tried to reposition itself as more of a local station, using the slogan So Philly, So You! (spelled as So Philly, So U! during the waning days of its UPN run). Weekend movie marathons, usually hosted by local personalities (or KYW/WPSG staff like Sean Murphy), have become normal, and the station recently broadcast the Philadelphia version of "Gimme the Mike!", a competition for aspiring singers. In recent years, WPSG has become Philadelphia's leading sports station. Since the late 1990s, it has acquired over-the-air rights to MLB's Philadelphia Phillies and the NBA's Philadelphia 76ers in addition to its long-standing coverage of the Flyers (although the majority of those teams' games are on Comcast SportsNet). However, in November 2008, Phillies games moved to WPHL.

When Viacom and CBS Corporation split in 2005, WPSG became part of the latter company, along with the rest of Viacom's broadcasting interests.

The CW

On January 24, 2006, the UPN and WB networks announced they would merge into a single network called CW Television Network, to be owned jointly by CBS and the Warner Bros. Television unit of Time Warner. As part of the deal, the new network signed a 10-year affiliation contract with 11 of CBS' UPN stations, including WPSG. Channel 57 was the largest UPN station to join the new network (The fact that Tribune Entertainment,which operates larger affiliates, has no controlling interest in The CW lets WPSG retain its flagship title). However, it would not have been an upset had WPHL, Philadelphia's WB station, been chosen instead. The new network's officials were on record as preferring the "strongest" WB and UPN stations, and Philadelphia was one of the few markets where the UPN and WB stations were both relatively strong.

WPSG continued to carry UPN programming until September 15, 2006. The CW commenced operations on September 18, 2006.

While the Philly 57 branding was removed in 1995, it had been so effective that many still call the station by that name today. It is probably for this reason that, in a surprising move, WPSG announced in the summer of 2006 that it would revive the old Philly 57 moniker as part of the station's new branding, CW Philly 57, although on-air promotions refer to the station as CW Philly. In addition, WPSG would continue to broadcast Phillies, Flyers and Sixers games, a move that had been uncertain after the station became a CW affiliate.

On April 2, 2007, WPSG and sister station KYW-TV relocated to new studios at 1555 Hamilton Street in Philadelphia, near the Community College of Philadelphia.

Digital television

After the analog television shutdown and digital conversion on June 12, 2009 [1], WPSG continued digital broadcasts on its current pre-transition channel number, 32. [2] However, through the use of PSIP, digital television receivers display WPSG's virtual channel as 57.

News operation

In September 2002, KYW radio and KYW-TV launched a weekday morning news program called KYW NewsRadio This Morning on WPSG. Originally anchored by KYW anchor Beth Trapani, the broadcast was essentially an embellished radio newscast with simple graphics and video borrowed from KYW-TV. Trapani was succeeded by Ed Abrams who gave way in turn to Lesley Van Arsdall. The news did surprisingly better than expected but the effort would be short-lived. The show aired its final broadcast on May 30, 2005. The following day, a new program called WakeUPNews, produced by Traffic Pulse, premiered in the four-hour time slot previously held by KYW NewsRadio This Morning. The newscast carried on into WSPG's affiliation with The CW, adopting new graphics on September 18, 2006 and de-emphasizing the spacing in the name which formed a reference to its former affiliation, becoming simply Wake Up News.

To compete with WPHL-TV and WTXF-TV, KYW-TV began to produce a 10:00 P.M. newscast for WPSG on February 2, 2009, Eyewitness News at 10 on The CW Philly. This partnership would extend into the mornings, as on June 29, 2009, Wake Up News was canceled and replaced with a two-hour extension of KYW-TV's Eyewitness News This Morning.[3]


Eyewitness News This Morning

  • Anchor:
    • Ukee Washington and Liz Keptner
  • Weather:
    • Maria LaRosa
  • Traffic:
    • Bob Kelly
  • Reporter:
    • Natasha Brown

Eyewitness News at 10 on The CW Philly

  • Anchor:
    • Dave Huddleston
  • Weather:
    • Doug Kammerer
  • Sports:


  • Anchor:
  • Weather:
    • Carol Erickson - Saturdays
    • Doug Kammerer - Sundays
  • Sports:
    • Don Bell

(WPSG features additional news personnel from KYW-TV.)

Out of market coverage

Unlike WTXF and WPHL, WPSG is carried in a fewer places in central New Jersey. WPSG was carried on Comcast (formerly Storer) of Central New Jersey's analog channel 22 in southern Middlesex County from soon after it's launch as WGBS "Philly 57" in 1985 until January 2007, at which time it was moved to digital cable channel 254 to preserve bandwidth. Sister station KYW-TV returned to the Comcast of Central New Jersey line up on digital channel 256 after a 14 year absence in December 2007. WPSG is on Comcast (formerly Patriot Media) analog channel 17 in Somerset and Hunterdon Counties. There is no satellite coverage outside of the Philadelphia market.


  1. ^
  2. ^ CDBS Print
  3. ^

External links


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