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City of license Green Bay, Wisconsin
Broadcast area Green Bay-Appleton-Oshkosh
Branding "Star 98"
Slogan "A Better Variety of Music"
Frequency 98.5 MHz
First air date 1967
Format Hot Adult Contemporary
ERP 100,000 watts
HAAT 152 meters
Class C1
Facility ID 25121
Callsign meaning We're Quality Light Hits (former slogan)
Former callsigns WDUZ-FM (until 1990)
Owner Cumulus Media
(sale to Clear Channel Communications pending)
Sister stations WDUZ(AM/FM), WOGB, WPCK, WZNN
Webcast Listen Live

WQLH (98.5 FM, "Star 98") is a Hot Adult Contemporary formatted radio station licensed to Green Bay, Wisconsin, that serves the Green Bay and Appleton-Oshkosh areas. The station is owned by Cumulus Media.



The station launched in 1967 as WDUZ-FM (a sister station to WDUZ-AM) and aired a beautiful music format until January 1990. At that time, the station shifted to a light adult contemporary format as "New Light 98.5 WQLH" (meaning "Quality Light Hits"). The format would evolve into a more modern (and more upbeat) adult contemporary playlist by the mid 1990s, becoming "Mix 98-5" (interestingly enough, WKSZ, another station in the market, later carried the 'Mix' moniker in the early 2000s). WQLH was purchased by Cumulus Media in 1999, and by the end of that year adopted the "Star 98" branding.

Cumulus Media has announced that it would swap 5 of their radio stations (including WQLH) with Clear Channel Communications for 2 of their stations in Ohio, though Cumulus would continue to operate the stations after the ownership transfer should it be approved.[1]


  • WQLH has a sister radio station, WBZE, in Tallahassee, Florida which is also owned by Cumulus Media and has the "Star 98" branding.


External links



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