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WQXI (AM): Wikis


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City of license Atlanta, Georgia
Broadcast area Atlanta metropolitan area
Branding 790 The Zone
Frequency 790 kHz AM and HD Radio AM hybrid digital mode
First air date 1967
Format Sports radio
Power 28,000 watts daytime
1,000 watts nighttime
Class B
Facility ID 30825
Transmitter coordinates 33°48′42″N 84°21′12″W / 33.811566°N 84.353322°W / 33.811566; -84.353322
Callsign meaning W QuiXIe
Affiliations Fox Sports Radio
Owner Lincoln Financial Group
(operated by Big League Broadcasting under an LMA)
Webcast Listen Live

WQXI, "790 The Zone", is a radio station licensed to the city of Atlanta broadcasting at a frequency of 790kHz. The station has a power of 28,000 Watts in the daytime, and 1,000 Watts at night. WQXI's signal is non-directional during the daytime, and directional at night. As of 2009, the station broadcasts in the IBiquity HD Radio AM hybrid digital mode during daytime hours.

The station's original moniker was "Quixie in Dixie". Among the stations personalities was Dr. Don Rose in the late 1960s, who went on to near legendary status at KFRC in San Francisco.

For a time, it was owned by Esquire Inc.

The former WQXI-FM is now WSTR FM (94.1), and WQXI-TV is now WXIA-TV (11).

The station is now a local sports radio talk format owned by Lincoln Financial Media, but operated by Big League Broadcasting under an LMA. WQXI is the flagship station[1] of the Arena Football League's Georgia Force and the Georgia Tech Yellow Jackets and is the radio home of the NBA's Atlanta Hawks. The station broadcasts the syndicated Fox Sports Radio during the overnight hours.

WQXI is broadcast in HD Radio on WSTR-FM's HD3 subchannel. WQXI's audio is also broadcast on Channel 18 of the Georgia Tech Cable Network.

WQXI was the inspiration for the television sitcom WKRP in Cincinnati. Series creator Hugh Wilson dealt with the station when he worked in advertising. WKRP episodes which included dropping turkeys from a helicopter as the "dancing ducks promotion," with ducks dancing on hot plates, were actually done by Jerry Blum at WQXI. Blum leased an 18-wheeler and tossed hundreds of live turkeys from a suburban Atlanta shopping center.[2]

Typical WQXI live remote broadcast ("The Heineken Football Show", September 7, 2008, outside the Georgia Dome).


  1. ^ Georgia Force Football - Official Site
  2. ^ "Radio honors real-life WKRP manager". Atlanta Journal Constitution. November 14, 1996. Retrieved 2007-08-30.  

External links

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