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City of license Radford, Virginia
Broadcast area Pulaski County, Virginia
Montgomery County, Virginia
Branding "Timeless Favorites 1460"
Frequency 1460 kHz
First air date 1950
Format Adult Standards
Power 5,000 Watts daytime
500 Watts nighttime
Class B
Facility ID 73919
Transmitter coordinates 37°8′35.0″N 80°34′38.0″W / 37.14306°N 80.57722°W / 37.14306; -80.57722
Callsign meaning W RADford
Affiliations ABC Radio News
Timeless (ABC Radio)
Owner Cumulus Media, Inc.
(Cumulus Licensing, LLC)
Sister stations WBRW, WFNR, WFNR-FM, WPSK, WWBU
Website WRAD Online

WRAD is an Adult Standards formatted broadcast radio station licensed to Radford, Virginia, serving Pulaski and Montgomery counties in Virginia. WRAD is owned and operated by Cumulus Media, Inc.


O. Wayne Rollins and his brother, John Rollins, purchased WRAD in 1948. The business grew quickly, and they renamed their company Rollins Broadcasting. One of the first companies to create programming for specific community markets, Rollins Broadcasting expanded into the television industry in 1956.

WRAD's format in 1948 was current popular music—what is now known as "nostalgia" or Adult standards--broadcasting with 200 watts on 1340 AM and known as The Big "R" Radio. The station originally broadcast from downtown Radford, next to the train station and the old post office on Main Street next to Radford University. Later, the frequency was changed to 1460 kHz in favor of a larger signal—therefore a greater coverage area—and moved across the bridge. The 1340 frequency was sold to new owners and is now WBLB. Throughout the years, the wattage was upgraded to 500, 1,000, then 5,000 watts during daytime hours. The format was changed to country, putting themselves into direct competition with Roanoke's 610 WSLC-AM (now WVBE-AM).

WRAD was the first AM station in the New River Valley to broadcast in AM stereo, beginning in the early 1980s. The AM stereo phenomenon didn't catch on with consumers. WSLC & WRAD both remained in AM stereo until about 1999.

In 1965 WRAD acquired a FM sister station WRIQ-FM (currently WWBU) 101.7 mHz. WRIQ used to broadcast a country format independent of WRAD-AM. In 1996, new owners made WRAD a simulcast of WRIQ's CD Country format. Two years later, WRAD was changed to Music and Memories, a nostalgia format. Then in 1999 WRAD moved to facillites' that would also house 3 other area sister FM stations, and 2 other sister AM stations. In 2004, the nostalgia format was dropped in favor of a sports talk format.

They became "Timeless Favorites" 1460 WRAD August 4, 2008.

WRAD has been the home of Radford High School Bobcat Football since 1969, celebrating 50 years in 2009.

External links



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