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WRRD: Wikis


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City of license Waukesha, Wisconsin
Broadcast area Milwaukee, Wisconsin
Frequency 1510 (kHz)
Format Spanish language sports talk
Power 23,000 Watts (Daytime)
20,000 Watts (Critical hours)
Off the air (Nighttime)
Class B
Callsign meaning WoRRD (from 540's former ownership and format)
Affiliations ESPN Deportes Radio
Owner Good Karma Broadcasting, LLC
ESPN Deportes

WRRD (AM 1510) is a radio station licensed to Waukesha and serving the Milwaukee area. The station currently airs a Spanish language sports talk format from ESPN Deportes Radio, as of May 5, 2008.[1].

The station is currently run by Beaver Dam-based Good Karma Broadcasting, LLC, and owned by Craig Karmazin, son of radio executive and current Sirius Satellite Radio CEO Mel Karmazin.

The 1510 AM frequency originally signed on as WAUX and then was the original home of the WAUK call sign until February 12, 2008. They had been a sports talk station since the early 1990s and the previous home of ESPN Radio. Prior to sports the station had a smorgasbord of formats, including variations of adult contemporary, country music, and talk. WAUK was also the original sister station of Waukesha-licensed WMIL-FM (106.1), which launched as WAUX-FM and later WAUK-FM before a sale to another party in the mid 1980's.

1510 AM is limited to operating between sunrise and sunset. As a result, the station leased time from WMCS to carry the full ESPN Radio schedule between 6:00pm and 6:00am.

That arrangement ended after Good Karma Broadcasting moved the WAUK sports format to its new, full-time frequency of 540 kHz, the former home of Salem Broadcasting religious outlet WRRD. The WRRD calls then migrated to the 1510 kHz frequency.


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