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WRSR
WRSR-FM.jpg
City of license Owosso, Michigan
Broadcast area [1] Flint, Michigan market
Branding 103.9 The Fox
Slogan Flint's Classic Rock Authority
Frequency 103.9 MHz
First air date 1965
Format Classic rock
Power 2,850 watts
HAAT 147 meters
Class A
Facility ID 41681
Transmitter coordinates 42°59′44″N 83°59′33″W / 42.99556°N 83.9925°W / 42.99556; -83.9925
Callsign meaning Soft Rock 103.9 (previous format)
Former callsigns WAHV (2/5/96-5/15/98)
WMZX (1/15/89-2/5/96)
WOAP-FM (1965-1/15/89)
Owner Cumulus Broadcasting
Sister stations WDZZ, WWCK-AM, WWCK-FM
Webcast Listen Live
Website www.classicfox.com

WRSR (103.9 FM, "The Fox") is a radio station broadcasting a classic rock format. Licensed to Owosso, Michigan, it first began broadcasting in 1965 under the WOAP-FM call sign.

The original WOAP-FM began broadcasting in April of 1948 at 103.1 on the FM dial. Although the station's owner, The Owosso Argus-Press, which also owned AM station WOAP 1080 AM, heavily promoted its new FM station, WOAP-FM was a failure and went off the air by 1953. WOAP-FM resurfaced on its current 103.9 frequency on December 2, 1965. It served as a simulcast of the full-service/MOR AM station and continued the AM's programming after AM sign-off as well as broadcasting local high-school sports. Eventually WOAP-AM and WOAP-FM separated programming completely, with the FM station taking a beautiful music format.

In 1987, the Federal Communications Commission's concerns about concentration of media ownership in the Owosso area at that time forced the Argus-Press to sell WOAP-AM-FM.[1]

In 1989, WOAP-FM changed its call letters to WMZX and its format to adult contemporary.

In the late 1990s, the station began targeting the Flint market more aggressively. In 1998, 103.9 FM switched from classic hits as WAHV "The Wave" to soft AC as WRSR "Soft Rock 103.9." WRSR originally carried the syndicated Delilah love-songs show at night, but later switched to a simulcast of Detroit station WNIC-FM's "Pillow Talk" show hosted by Alan Almond after crosstown rival WCRZ dropped its own local love-songs show in favor of Delilah. Following the failure of the AC format, WRSR switched to its current format in September 2000.

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