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WRUP
WRUP-FM.jpg
City of license Munising, Michigan
Broadcast area [1]
Branding 98.3 WRUP The Classic Rock Station
Slogan The U.P.'s Only Real Classic Rock Station
Frequency 98.3 MHz
First air date 1971
Format Classic rock
ERP 32,000 watts
HAAT 109 meters
Class C2
Facility ID 41825
Callsign meaning Classic Rock Upper Peninsula
Former callsigns WHCH (2/7/92-1/5/05)
WQXO-FM (?-2/7/92)
Owner Great Lakes Radio
Website www.wrup.com

WRUP (98.3 FM) is a radio station licensed to Munising, Michigan broadcasting a satellite-fed classic rock format from Jones Radio Networks. The station was previously a country and then an oldies station (as WHCH "Hot Country Hits" and then "Oldies 98") before changing over to the current format. The station transmits its signal from an antenna 1,018 feet in height atop a hill located northwest of Marquette and broadcasts with an effective radiated power of 2,600 watts. WRUP"s transmitter was moved in October 2008 to Marquette County from Munising where it had been located since the station first went on the air in the early 1970's.

As WQXO-FM, the station in the early 1970s simulcast the MOR/adult contemporary format of AM sister WGON (later and now WQXO) during the day, and aired beautiful music during non-simulcast dayparts. By the early 1980s, WQXO-AM/FM were simulcast 24/7 with an adult contemporary format. This was followed in the early 1990's by the WHCH calls and country and then oldies music, and then the current calls and format.

The WRUP calls were previously used in Marquette, Michigan in the 1980's on 103.3 FM as "UP 103"; the station is now WFXD.

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