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City of license New Smyrna Beach, Florida
Broadcast area New Smyrna Beach; Daytona Beach, Florida
Slogan The Voice of New Smyrna Beach
Frequency 1230 kHz
Format Adult Standards
Power 1,000 watts
Class C
Facility ID 64368
Transmitter coordinates 29°2′3.00″N 80°55′2.00″W / 29.03417°N 80.91722°W / 29.03417; -80.91722
Affiliations CNN Radio, University of Florida Gator Football
Owner Diegel Communications

WSBB (1230 AM) is a radio station broadcasting an adult standards format. Licensed to New Smyrna Beach, Florida, USA, the station also serves the Daytona Beach area. The station was previously owned by Gore-Overgaard Broadcasting, Inc. In the spring of 2008 it was sold to Skip Diegel, President of Diegel Communications, LLC. On the afternoon that the sale was finalized, the studios were moved from Daytona Beach back to WSBB's original home of New Smyrna Beach. The new studios are located at 229 Canal Street, just a few blocks away from WSBB's historic studios on the west end of the causeway. The causeway studios continue to serve as the main transmission site for WSBB.

Various broadcast, freelance, and contractual engineers and firms have had a hand in the recent rebirth of "The Voice of New Smyrna Beach". The station recently invested in a new transmitter that has helped the station to reach its listeners more clearer than ever. The station plays music from over five decades of hits, and the playlist is locally programmed at the station. Most songs are hand picked by Mr. Diegel. The station also features news updates at the top of every hour from CNN News Radio, and broadcasts University of Florida Gator football games.

Mr. Diegel also serves as General Manager, Program Director, Sales Director, and On-Air Host.



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