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WSB (AM): Wikis


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WSB Logo
City of license Atlanta, Georgia
Broadcast area Atlanta metropolitan area
Branding News/Talk 750 WSB
Frequency 750 kHz AM
97.1 MHz HD2 (digital)
First air date March 15, 1922
Format News/Talk
Power 50,000 watts Day and Night
Class A
Facility ID 73977
Transmitter coordinates 33°50′40″N 84°15′12″W / 33.844351°N 84.253448°W / 33.844351; -84.253448
Callsign meaning Welcome
Owner Cox Radio
Sister stations WALR, WBTS, WSB-FM, WSRV
part of Cox cluster with WSB-TV and The Atlanta Journal-Constitution
Webcast Listen Live

WSB (750 AM, "News/Talk 750") is an AM broadcasting station licensed to the city of Atlanta, Georgia transmitting on a frequency of 750 kHz with 50,000 Watts of power. The station enjoys clear channel status on its broadcast frequency according to the FCC and NARBA signatories Canada and Mexico enabling the station to be heard across a wide coverage area during nighttime hours (sometimes extending across the east coast and Midwest of the U.S.). It uses the slogan "News/Talk750 WSB, Atlanta's news, weather, traffic, and Georgia Bulldogs station." The station is owned by, and is the flagship AM station for Cox Radio. WSB (AM) is the sister station to WSB-FM (B98.5FM), WALR-FM (KISS 104.1FM), WBTS-FM (95.5 The Beat), and WSRV-FM, (97.1 The River), WSB-TV and the Atlanta Journal-Constitution newspaper in Atlanta, Georgia.

Although WSB is licensed for using the technology, it is not currently broadcasting in HD Radio. The HD Radio system has apparently been turned off due to listener complaints.[1] WSB programming is simulcast in HD radio on sister station 97.1 WSRV's HD-2 sub channel.



WSB was the first radio station in the South, and the callsign stands for "Welcome South Brother."[2] Founded by the Atlanta Journal newspaper (once a competitor of the Atlanta Constitution, now merged), the station began broadcasting on March 15, 1922.[3] The station was only authorized to broadcast weather bulletins at first, receiving its full license later that year. WSB smoothed the way for the radio spread of southern gospel, including through regular programming hosted by Charles Davis Tillman The Shelby Star Newspaper Nov. 1985 issue wrote that the very talented Dan Hornsby, after the national disaster crash of the stock market, found himself working no longer for Columbia Records but for radio stations like WGST, WATL, & WCON along with being the first wake up DJ for WSB radio in Atlanta GA. Lambdin Kay, the first general manager, called Hornsby "90% of the local talent on WSB." In February, 1924, Lambdin Kay called Art Gillham "The Whispering Pianist" while performing on WSB, a name he used in billing on Columbia Records, radio and theatre. Gillham returned to WSB in 1937 for regular programs. In 1927, WSB became an NBC radio affiliate;[4] in fact, the trademark three-tone NBC chimes were first played in the WSB studios. In 1939, the Journal newspaper and WSB radio station were sold to James Middleton Cox, the founder of what would become Cox Enterprises.

Wright Bryan, a WSB news reporter as well as managing editor of the Atlanta Journal, was also a stringer for NBC during World War II. He was the first war correspondent to broadcast an eyewitness account of the D-Day invasion from London in the early hours of June 6, 1944.

Elmo Ellis, who programmed WSB in the 1950s and 1960s, is remembered fondly as an innovator among Southern broadcasters. He provided the on-air editorials for the station, and in the 1960s, consistently supported civil rights.

From 1925 to 1956, WSB radio, along with sisters WSB-FM and WSB-TV (Channel 8, later Channel 2), operated out of the top floor of the Atlanta Biltmore Hotel in lower Midtown. Afterward, the WSB stations broadcast from a Colonial-style mansion specially built for broadcasting, informally known as White Columns, also located in Midtown, where Peachtree Street crosses West Peachtree Street near Ansley Park. In 1998, all of the Cox Radio stations located in the Atlanta radio market, as well as WSB-TV, moved into "Digital White Columns" on the same property.

WSB formerly broadcast in AM stereo using the Motorola C-QuAM system during the 1980s, a period when music could still be heard on the station. However, as WSB's format progressed to a full time News/Talk radio format by the late 1980s, the AM stereo system was turned off.

Current programming

Two WSB talk-show hosts, Neal Boortz (political talk) and Clark Howard (consumer advice and travel), became so popular in the late 1990s that they received national syndication deals through Cox Radio. Neal Boortz and Clark Howard can now be heard on talk stations across the U.S. Other on-air news and features personalities include "Captain" Herb Emory (traffic weekdays/auto racing show weekends), Scott Slade (morning news), Kirk Mellish (weather), and Walter Reeves (gardening).

In April 2006, WSB began airing "The Allen Hunt Show" hosted by Allen Hunt on Sunday nights from 6 - 8 p.m. In March 2007, WSB added an extra hour to the Sunday night show and a second night - Saturdays from 9-11 pm. In July 2007, The Allen Hunt Show was picked up on WSB sister stations WOKV (Jacksonville) and WHIO (Dayton). Three months later in October, they signed with Jones Radio Network to syndicate its Sunday night show and can currently be heard in 16 markets[5]. Allen Hunt is not the network studio producer for UGA Football and men's basketball broadcast, that would be Alan Hunt, in his 12th year at WSB and the UGA Network.

WSB airs a show hosted by Herman Cain, 2004 Republican US Senate Candidate. "The Herman Cain Show" is syndicated to several other stations in the southeastern U.S. by Cox Radio.[6] WSB carries nationally syndicated shows by Sean Hannity (political talk), Kim Komando (computing), Michael Savage (political talk), and Bill Handel (law talk).

Before national syndication, Sean Hannity appeared locally on rival WGST in Atlanta and developed a strong local following before being hired by the Fox News Channel, and later ABC Radio. Hannity had replaced Boortz on WGST when Boortz left for WSB in 1992 (although Boortz did not appear on WSB until March 1993 because of a non-compete clause he had with WGST). In 2001, when Hannity's radio show first went national, WSB would air Hannity's show during overnight hours or on nights when there were no Atlanta Braves or Hawks games. In early 2002 WSB began airing Hannity on a one-hour tape delay. Clark Howard's show was also on WGST in the 1980s and very early 1990s.

Some other former WSB radio personalities that went on to nationally syndicated radio shows include Phil Hendrie (political commentary and satirist), and Mike Malloy (political talk).

The station voice is Jeff Davis.

As of 2009, WSB is the most listened to talk radio station in the US.

News staff

  • Chris Camp, News Director
  • Scott Slade, Atlanta's Morning News anchor
  • Bob Coxe, Atlanta's Morning News co-anchor
  • Marci Williams, Atlanta's Morning News co-anchor
  • Kirk Mellish, Meteorologist
  • Captain Herb Emory, lead traffic reporter
  • Mark Arum, traffic reporter
  • Doug Turnbull, traffic reporter
  • Chris Lucas, traffic reporter
  • Sabrina Gibbons, midday anchor, health reporter
  • Jeff Hullinger, afternoon anchor (also WSB-FM's morning show Steve & Vikki
  • Jennifer Griffies, evening anchor
  • Mark Alewine, overnight anchor
  • Charlie O'Brien, weekend anchor
  • Richard Sangster, on-site reporter
  • Pete Combs, on-site reporter, anchor
  • Veronica Waters, reporter, anchor
  • Jon Lewis, on-site reporter, anchor
  • Jay Black, weekend overnight anchor
  • Sandra Parrish, state capital reporter
  • Jamie Dupree, Washington correspondent

Sports programming

WSB (AM) serves as the Atlanta flagship radio station for the University of Georgia Bulldog Radio Network, carrying all UGA NCAA college football and NCAA college basketball games. WSB has also served as the flagship station for Atlanta Braves Major League Baseball, Atlanta Falcons NFL Football, and Atlanta Hawks NBA basketball. WSB carried Atlanta Braves baseball coverage from 1966, when the Braves moved from Milwaukee, until 1991. In 1992, the Atlanta Braves game coverage moved to rival WGST until 1994. In 1995, the Braves coverage returned to WSB, the year the Braves won their only World Series title. That same year the Atlanta Hawks game coverage was also picked up by the station. From 1995 until 2004, WSB was branded as the "Sports Voice of the South", carrying play-by-play game coverage of Braves baseball, Hawks basketball, and UGA football and basketball.


External links



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