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WSHM-LP
(semi-satellite of WFSB
Hartford, Connecticut)
Wshm lp 2007.png
Springfield / Holyoke, Massachusetts
Branding CBS 3 Springfield
Slogan Springfield's New Choice
for Local News
Channels Analog: 67 (UHF)
Digital: WFSB-DT 33.2 (UHF)
Owner Meredith Corporation
Founded 1988
Call letters’ meaning Springfield / Holyoke, Massachusetts
Sister station(s) WFSB
Former callsigns W42AU (1988-1994)
W67DF (1994-2003)
Former channel number(s) 42 (UHF, 1988-1994)
Former affiliations TBN (1988-2003)
Transmitter Power 1.6 kW
1,000 kW (WFSB-DT2)
Height 265 m
288.8 m (WFSB-DT2)
Facility ID 67980
53115 (WFSB-DT2)
Transmitter Coordinates 42°10′49.0″N 72°48′4.0″W / 42.18028°N 72.80111°W / 42.18028; -72.80111
41°46′30.1″N 72°48′18.7″W / 41.775028°N 72.805194°W / 41.775028; -72.805194 (WFSB-DT2)
Website cbs3springfield.com

WSHM-LP is the low-powered CBS-affiliated television station for the Pioneer Valley of Massachusetts that is licensed to Springfield. It broadcasts an analog signal on UHF channel 67 from a transmitter on Mount Tom in Holyoke. Owned by the Meredith Corporation, the station has studios at Monarch Place in downtown Springfield. Syndicated programming on WSHM includes: Inside Edition, Entertainment Tonight, Oprah, and Live with Regis and Kelly.

Although identifying as a separate station in its own right, WSHM is considered a semi-satellite of WFSB in Hartford, Connecticut which serves as the network's affiliate in the state of Connecticut except Fairfield County. It clears all of that station's syndicated programming with some of it airing at different times. There are also some shows that only air on WFSB and vise versa. Master control and some internal operations of WSHM are based at WFSB's studios on Capital Boulevard in Rocky Hill, Connecticut. In the Pioneer Valley, this station is seen on channel 3 on most cable systems and DirecTV. As a result, it is known on-air as CBS 3 Springfield.

Contents

Digital signal

From its sign-on, WSHM has never broadcast a digital signal of its own. Instead, there is one offered on WFSB's second digital sub-channel broadcasting from a transmitter on Avon Mountain in Avon, Connecticut. A high definition signal of WSHM became available on Comcast digital channel 803 on February 28, 2008. Previously, WFSB-DT was seen on that channel but this moved to digital channel 291. A previous application filed with the FCC that called for WSHM to launch its own low-power digital station on channel 49 was dismissed in June 2006. Another application to move the existing analog signal to channel 45 was dismissed in 2004 at the station's request.

Technically, the station was not legally required to turn-off its analog signal and turn on a digital signal because of its low powered status. This transition was mandatory for all full-power United States television stations on or before June 12, 2009. They have an application to air a low-powered digital signal on UHF channel 21 from a new transmitter southeast of Wilbraham.

History

WSHM's first logo used from November 2003 until August 2006.

The station began its life as W42AU in 1988. It was located on UHF channel 42, aired as a low-power station, and was part of the national network of religious broadcaster Trinity Broadcasting. In 1994, it moved to UHF channel 67 and was re-named W67DF. TBN sold the station to Meredith in 2003. At that point, WFSB was looking at setting up a separate Springfield operation for reasons ranging from advertising opportunities to complaints from New England Patriots fans in weeks when WFSB chose to air other AFC games instead.

In November 2003, the channel was re-launched as WSHM-LP and it took WFSB's spot on most Massachusetts cable systems. Prior to WSHM's launch, WFSB had a long legacy dating back to 1965 when WHYN-TV (now WGGB-TV) ended its secondary affiliation with CBS. From that point until November 2003, WFSB served as the default CBS affiliate in the Springfield / Holyoke market. It blocked several attempts by that station to switch affiliation from ABC to CBS. WFSB still buys syndicated programming for the Hartford / New Haven as well as the Springfield / Holyoke markets. The WHYN call letters now belong to a pair of Springfield area radio stations, WHYN-AM 560 and WHYN-FM 93.1, that partner with WSHM for weather coverage and winter weather storm closings. News Director and weeknight 6 o'clock anchor Doug Lezette appears on WHYN-AM as a newsreader with short reports filed by WSHM reporting staff.

In August 2006, WSHM redesigned its website and changed their logo from one resembling sister station KPHO to a logo resembling (but unrelated to) CBS affiliate KYW-TV. In April 2007, WSHM redesigned its website again. On May 25, WFSB's downtown Hartford studios were flooded by a water main break. There was damage to that station's remote trucks and its electrical and telephone systems. The flooding knocked out power and phone service to the building which in turn caused WFSB to go dark. WSHM's master control was also affected and the station went black for about an hour mid-afternoon and intermittently throughout the evening. There were some points during the weekend that its "CBS 3 Springfield" IDs were being seen on WFSB and that station's IDs were seen on WSHM. On June 27, the master controls of WFSB and WSHM were moved from WFSB's old studios at 3 Constitution Plaza in downtown Hartford to new facilities in Rocky Hill.

WSHM is currently the only Meredith station whose Web site is not operated by Internet Broadcasting. Instead, it is operated by Broadcast Interactive Media.

News operation

Their nightly 11 o'clock news open.

In October 2005, WSHM launched a news department and began producing newscasts from its studios using Grass Valley's Ignite control room system. Originally, local news aired weeknights and Saturdays at 6 and 11 as well as Sundays at 6:30 and 11. Since entering the news race, they have struggled to make a dent in the ratings of NBC affiliate WWLP and WGGB. However, their ratings grew substantially across the board during the May 2009 sweeps period to within decimal points of WGGB in several key demographics.

WSHM debuted the market's first prime time news on August 18, 2008. Known as CBS 3 Springfield Non-Stop News at 10, it airs in a fast pace commercial-free format on "CBS 3 Springfield Weather Now" seven nights a week. The twenty minute show is also streamed live on their website. This launch beat Fox affiliate WGGB-DT2 who started their own 10 o'clock broadcast on September 8. On August 24, 2009, they began airing a weeknight 4 o'clock news entitled CBS 3 Springfield News First at 4 which was another first in the area.

The station offers a live stream of its 24-hour local weather channel, "CBS 3 Springfield Weather Now", on its website. It can also be seen on Comcast digital channel 293. During weather segments, WSHM uses WFSB's "Early Warning Pinpoint Doppler" that is based on top of a terminal building at Bradley International Airport in Windsor Locks, Connecticut in addition to regional NOAA National Weather Service radar data. The two sources are branded on WSHM as "Pinpoint Doppler". Boston's CBS affiliate WBZ-TV shares its resources with WSHM for coverage of eastern Massachusetts. WSHM does the same for western areas of the state. Along with CBS News, they are also a CNN affiliate.

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Newscast titles

  • CBS 3 News (2005-2006)
  • CBS 3 Springfield News (2006-present)

Station slogans

  • "Your Neighborhood News Source" (2005-2006)
  • "Springfield's New Choice for Local News" (2006-present)

News team

Anchors and Reporters

  • Liz Tufts - weeknights at 4 and reporter
  • Doug Lezette - News Director seen weeknights at 6
  • Jennifer Thome - weeknights at 6, 10, and 11
  • Kim Lucey - weekends and producer
    • reporter
  • Ezra Broder - nightly sports and sports reporter
  • Dee Brown - The Dee League Show host
  • Justine Judge - reporter
  • Matthew Campbell - reporter

CBS 3 Springfield News Pinpoint Meteorologists

  • Brandon Butcher (Certified Broadcast Meteorologist and NWA Seal of Approval) - Chief seen weeknights
  • Mike Skurko - weekends and news reporter
  • Nick Morganelli (AMS Seal of Approval) - fill-in and news reporter

Former personalities

  • Paul Janus - weekend meteorologist
  • Tom Bevacqua - fill-in meteorologist
  • Scott Harris - Sports Director seen weeknights
  • Jonathan Selig - sports anchor and reporter
  • Amy Lynn Stanley - weekend sports and sports reporter
  • Miranda Grossman - reporter
  • Anne Ebeling - reporter at Parents TV
  • Lindsay Liepman - Morning anchor at WINK-TV
  • Tracy McCain - at WFMY-TV
  • Sam Sampieri - producer and fill-in meteorologist at WTIC-TV
  • Jeremy Schmidt - weekend morning and fill-in meteorologist at WVIT
  • Harry Cicma - sports director at RNN/Verizon Fios in the NYC market
  • Kaitlyn Pratt - reporter at WAGA-TV
  • Amanda Raus - reporter at WVIT
  • John Rupolo - reporter at WICU-TV
  • Nadia Salomon - freelancing at the Boston Globe
  • Nick Spinetto - reporter at WINK-TV
  • Lesley Tanner - reporter at WGCL-TV
  • Scott McDonnell - anchor at WSEE-TV
  • Matt DeLucia- reporter at KVVU-TV

External links


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