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City of license WSKS: Whitesboro, New York
WSKU: Little Falls, New York
Broadcast area Utica-Rome
Slogan 97.9 & 105.5 Kiss FM
Frequency WSKS: 97.9 MHz
WSKU: 105.5 MHz
Format Top 40 (CHR)
ERP WSKS: 1,500 watts
WSKU: 4,500 watts
HAAT WSKS: 204 meters (670 ft)
WSKU: 161 meters (530 ft)
Class A
Facility ID WSKS: 53630
WSKU: 67460
Transmitter coordinates WSKS: 43°2′14.00″N 75°26′40.00″W / 43.03722°N 75.44444°W / 43.03722; -75.44444
WSKU: 42°59′27.00″N 74°55′6.00″W / 42.99083°N 74.91833°W / 42.99083; -74.91833
Callsign meaning KISS Utica
Former callsigns WSKS:
WOWB (1994-2001)
WOWZ (1988-2001)
Owner Roser Communications Network
Webcast Listen Live!

WSKS (97.9 FM) and WSKU (105.5 FM) are radio stations simulcasting a Top 40 (CHR) format. Licensed to Whitesboro, New York and Little Falls, New York, the stations serve the Utica-Rome area and are currently owned by Roser Communications Network.


WOWZ were the call letters originally assigned to 97.9 FM in the Utica-Rome, New York market beginning in September 1994. The city of license was Whitesboro, New York. It was the first allocation of this frequency in this market.

The station was put on the air by the Professional Broadcasting Corporation (a joint venture of Frank DuRoss and Kenneth Roser) as an adult-contemporary simulcast with WOWB-FM, 105.5, licensed to Little Falls, N.Y. WOWB-FM was owned by Towpath Communications Limited at the time and had been on the air since 1990.

"Wow-FM", the common name for the simulcast of WOWZ/WOWB, became a Top 40 Rhythmic Station in December 1996. As Wow-FM, "The Beat of Central New York", the station went in a dance direction with Program Director J.P. Marks at the helm. Marks had previously worked on the station as the nighttime air personality under the adult contemporary format.

WOWZ was sold to Clear Channel Communications in 2000. The Top 40 Rhythmic format was abandoned and the station became WSKS-FM, "Kiss FM". It continued the simulcast with 105.5, which became WSKU during the sale to Clear Channel. WSKS was previously on 102.5 FM.

Clear Channel closed its operations in Utica, NY in 2007, and the KISS-FM stations on 97.9 WSKS and 105.5 WSKU were bought back by founder Ken Roser's "Roser Communications Network." The format of the station remained the same. The current program director is Shaun Andrews.

In a news released issued by the Roser Group on Friday, May 15, 2009, the company announced that effective 7:30AM on Monday, May 18 the station was going to switch formats due to "financial constraints".[1]

On Monday, May 18 2009 the station officially signed off at 7:31 AM and played new music for approximately 2 hours calling themselves "Beautiful Music"[2], before coming clean to announce that all of the "format changes" were actually a publicity stunt and part of announcing their new program lineup and radio hosts.[3]


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