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WSNX-FM
WSNX-FM.jpg
City of license Muskegon, Michigan
Broadcast area Muskegon-Grand Rapids Holland
Branding 104.5 WSNX
Slogan Continuous Hit Music
Frequency 104.5 MHz (also on HD Radio)
First air date November 18, 1971
Format Top 40 (CHR)
Power 32,000 watts
Class B
Callsign meaning Sunny 104.5 FM (former branding)
Former callsigns WSNX (2/20/86-5/1/86)
WQWQ-FM (1971-1986)
Owner Clear Channel Communications
Sister stations WBCT, WBFX, WMAX-FM, WOOD, WOOD-FM, WSNX-FM, WTKG
Webcast Listen Live!
Website http://www.wsnx.com/

WSNX-FM is a radio station located in Clear Channel Communications' Grand Rapids, Michigan headquarters. The station has a rhythmic-leaning Top 40 (CHR) format. The 104.5 dial position is licensed to Muskegon, in Western Michigan with the station serving the Grand Rapids, MI area.

History

What is now 104.5 WSNX began life as Beautiful Music station WQWQ (the "Q" stood for "Quality") in 1971. Goodrich Radio Marketing purchased the frequency in 1984 and quickly changed the Beautiful Music format to Top 40 and used the moniker "Sunny-FM" on-air. (The WQWQ calls and easy-listening format moved to 101.7 FM and continued there until the station became WMRR.) Goodrich Radio located the studios at 875 E. Summit in Norton Shores, just outside Muskegon. The antenna was upgraded to get a city-grade signal into Grand Rapids.

WSNX moved to Grand Rapids (at 2610 28th Street) in 1996, where it was occupying the same offices of sister station (107.3) WODJ Oldies format and (1140) WKWM Urban AC. It was around this time that the CHR formatted station added an apparent hip-hop or urban feel musically.

At this time there was also another TOP-40 Station 98 WGRD which was dominant unil WSNX became to climb up and claim the ratings from WGRD. Goodrich also owned then Sister urban WMHG MAGIC 108 & TOP-40 WSNX 104-5 before selling all his FM stations to Clear Channel.

WSNX moved again to downtown Grand Rapids after it was purchased by Clear Channel Radio in 1999. By that time, the "Sunny FM" name had already been dropped in favor of IDing with the calls and the slogan "Grand Rapids' Hottest Music," which changed to "Continuous Hit Music" after Clear Channel's takeover.

WSNX was the first radio station in both the Grand Rapids and Muskegon markets to broadcast in HD Radio, as it does today. Its HD2 subchannel currently carries the Dance Top 40 Club Phusion format.

Sources

External links

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