WSOC-TV: Wikis


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Charlotte, North Carolina
Branding Channel 9 (general)
Channel 9 Eyewitness News (newscasts)
Slogan Covering the Carolinas in HD
Channels Digital: 34 (UHF)
Virtual: 9 (PSIP)
Subchannels 9.1 ABC
9.2 Severe Weather Center 9 NOW
Translators 30 (UHF) (9.5) Shelby, NC
41 (UHF) Lancaster, SC
(construction permit)
W42DR-D 42 (UHF) (6.1) Marion, NC
Affiliations ABC
Owner Cox Enterprises, Inc.
(WSOC Television, Inc.)
First air date April 28, 1957
Call letters’ meaning We Serve Our Community
Sounds Of Charlotte
(both from WSOC radio)
Sister station(s) WAXN-TV
Former channel number(s) Analog:
9 (1957-2009)
Former affiliations Primary:
NBC (1957-1978)
ABC (1957-1967)
Transmitter Power 1000 kW (digital)
Height 348 m (digital)
Facility ID 74070
Transmitter Coordinates 35°15′41″N 80°43′38″W / 35.26139°N 80.72722°W / 35.26139; -80.72722

WSOC-TV (digital channel 34, virtual channel 9) is the ABC affiliate in Charlotte, North Carolina. It is owned by Cox Enterprises. The station's studio is located at North Tryon and 23rd Streets, just north of Uptown Charlotte, and is shared with sister station WAXN-TV (channel 64). The transmitter is located just outside Charlotte's northeastern city limits, in the Newell-Hickory Grove area. WSOC-TV is carried on cable channel 4 on cable systems in Charlotte, Gastonia and Rock Hill and on channel 9 in most outlying areas.



WSOC-TV signed on April 28, 1957.[1] It was Charlotte's third television station, after WBTV and WAYS-TV, which broadcast on channel 36 from 1954 to 1955. WSOC was the second station on the VHF band, and is now Charlotte's second-oldest continuously operating station.

It was originally owned by the Jones family along with WSOC radio (AM 1240, later on AM 930 and now WYFQ; and FM 103.7). WSOC-AM was Charlotte's second radio station, having signed on the air in 1929, seven years after WBT.

Originally, Channel 9 was a primary NBC affiliate, and shared ABC programs with WBTV. Cox Enterprises of Atlanta bought WSOC AM-FM-TV in 1959.

Channel 36 returned to the air in 1964 as WCCB. WCCB moved to channel 18 in 1966, but it continued to be at a competitive disadvantage because many Charlotte-area homes did not yet have sets with UHF tuning capability. For the next three years, WSOC and WCCB split both NBC and ABC programming roughly equally; WBTV continued to air some ABC programs as well. WCCB aired programs from all three networks that the other two stations declined.

In 1967, NBC, which has historically been very intolerant of local pre-emptions, told WSOC's management to start clearing all of NBC's programming as a condition of renewing its affiliation with the station. WSOC then dropped all remaining ABC programming and became a sole NBC affiliate, while WCCB became a full-time ABC affiliate.

By 1978 ABC had become the country's highest-rated network for the first time, and wanted a stronger outlet in Charlotte than WCCB. WSOC switched back to ABC on July 1, 1978, this time as a full time affiliate. NBC was sent over to former independent station WRET (now WCNC-TV), and WCCB became an independent station for nine years, until its affiliation with Fox at that new network's launch. The radio stations were sold off in the early 1990s; the AM station is now owned by Bible Broadcasting Network, and WSOC-FM by CBS Radio.

In 1996, WSOC-TV entered into a joint sales agreement with WKAY-TV, channel 64. As part of the deal, WKAY moved its operations to WSOC-TV's studios and changed its calls to WAXN-TV. Cox bought WAXN outright in 2001.

WSOC-TV was Charlotte's home of the Jerry Lewis MDA Telethon from 1974 to 2001; the program now airs on WAXN.

Digital television

The station's digital signal is multiplexed. After the analog television shutdown and digital conversion on June 12, 2009, WSOC-TV continued broadcasting on channel 34. However, through the use of PSIP, digital television receivers will display the station's virtual channel as 9. In conjunction with the conversion, the station has a digital translator near Valdese to better serve the Unifour region. The translator operates on channel 42. It broadcast WSOC-TV on channel 6.1 in HD and WAXN-TV on channel 6.2 in 16x9, 480. The station went on the air at 12:17 pm on May 28, 2009. The call sign is W42DR-D. WSOC-TV ended analog broadcasting at 1:00:02pm on June 12, 2009. A digital replacement translator, WSOCTV1, went on the air at 2:52pm on January 15, 2010 from Crowders Mountain on channel 30 (virtual channel 9.5), it is license to Shelby, NC. [1]

Video Aspect Programming Digital Cable
9.1 720p 16:9 WSOC-TV (main WSOC/ABC programming) AT&T 1009, Charter 780, Comporium 304, MI 700, TWC 235
9.2 480i 4:3 WSOC-WX (Severe Weather Center Now) TWC 236

Cable and Satellite Availability

In North Carolina, WSOC is carried on cable in Wilkesboro, Sparta and Troy, which are both part of the Greensboro/High Point/Winston-Salem market. In South Carolina, WSOC is carried in Gaffney, which is part of the Greenville/Spartanburg/Asheville market. Since early 2009, WSOC was dropped in Bennettsville. The FCC in recent years have allowed some out of market counties to receive significantly viewed stations [2]. The North Carolina counties of Alleghany, Davidson, Davie, Montgomery, Wilkes and Yadkin can receive WSOC on DirecTV due to its high viewership and the fact that WSOC is easier to receive than the weaker WXLV analog signal in parts of the Greensboro/High Point/Winston-Salem market.


Since the early 1970s, WSOC-TV has used the Eyewitness News moniker for its newscasts. However, its style is very similar to the Action News format at sister station WSB-TV.

For many years, WSOC's news was a very distant second in the Charlotte market, behind the older WBTV. However, in 1981 it scored a major coup when it poached WBTV's longtime anchorman, Doug Mayes. The move quickly paid off; in 1982 it overtook WBTV for the lead at 11 PM, a lead it held for almost 25 years. It surpassed WBTV in most other time slots beginning in 1990, but lost the lead at noon to WBTV in 1994. It has been able to dominate the early news timeslots largely because of the presence of Oprah as a lead-in; the show has aired on channel 9 since its national premiere in 1986. In the February 2008 ratings, WSOC led in every time slot. [3]. However, during the May 2008 sweeps, WSOC lost the lead at 11 PM to WBTV. The subsequent July 2008 ratings period showed WSOC-TV at 11 pm back on top.

Since 1994, WSOC-TV has produced a 10:00pm newscast, which now airs on its sister station, WAXN-TV. Its 10:00 news aired on WCCB until that station launched its own local news operation in 2000. In November 2007, WAXN's newscast was second in the 10 PM news ratings, behind WCCB and ahead of the WBTV-produced newscast on WJZY. [4]

Bill Walker was WSOC's main anchor from 1971 until his retirement in 2005, longer than anyone in Charlotte television history.

WSOC-TV started producing local high definition newscasts on April 22, 2007 [5]. That made WSOC the first television station in Charlotte and the second station in North Carolina (behind Raleigh's WRAL-TV) to do newscasts in HD.

Channel 9 has sometimes been criticized for having more of a tabloid feel than its competitors, leading to local jokes that its call letters stand for We Show Only Crime. [6]

News/Station Presentation


Newscast Titles

  • WSOC-TV News (1957-1963)
  • The 11th Hour Report (1963-1967)
  • Pulse (1967-1970)
  • Channel 9 Eyewitness News (1970-present)

Station Slogans

  • We're Still the One, on Channel 9 (1979-1980; localized version of ABC ad campaign)
  • You and Me and Channel 9 (1980-1981; localized version of ABC ad campaign)
  • Now is the Time, Channel 9 is the Place (1981-1982; localized version of ABC ad campaign)
  • Come on Along with Channel 9 (1982-1984; localized version of ABC ad campaign)
  • We're With You on Channel 9 (1984-1985; localized version of ABC ad campaign)
  • You'll Love it on Channel 9 (1985-1986; localized version of ABC ad campaign)
  • Together on Channel 9 (1986-1987; localized version of ABC ad campaign)
  • We Send Our Best To You (c. 1982-c. 1990)
  • Covering the Carolinas (circa 1990-present)
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Current Personalities

Current Anchors

  • Erica Bryant - weeknights at 5, 5:30, 6, 10 and 11PM (also reporter)
  • Vince Coakley - weeknights at 5, 6 and 11PM (also reporter)
  • Blair Miller - weeknights at 5:30 and 10PM (also reporter)
  • Natalie Pasquarella - weekday mornings "Daybreak" and noon (also reporter)
  • Kala Rama - weekend mornings "Daybreak" and noon (also reporter)
  • Scott Wickersham - weekday mornings "Daybreak" and noon (also reporter)


  • Mark Becker - general assignment and special projects reporter
  • Jamie Bowers - "Traffic Team 9" reporter
  • Jim Bradley - general assignment and special projects reporter
  • Tim Caputo - general assignment reporter
  • Alan Cavanna - general assignment reporter
  • Dave Faherty - Hickory Bureau reporter
  • Don Griffin - consumer and business reporter
  • Ken Lemon - Western Bureau reporter (Gaston County, N.C.)
  • Kara Lusk - morning reporter
  • Tennika Smith - general assignment reporter
  • Jason Stoogenke - general assignment and government reporter
  • Greg Suskin - South Carolina Bureau reporter (Rock Hill, S.C.)

Severe Weather Center 9 with AccuWeather

  • Steve Udelson (AMS Certified Broadcast Meteorologist Seal of Approval) - Chief Meteorologist; weeknights at 5, 5:30, 6, 10 and 11PM
  • John Ahrens (AMS Seal of Approval) - Meteorologist; weekend evenings
  • Keith Monday (AMS Seal of Approval) - Meteorologist; weekday mornings "Daybreak" and noon
  • Katie Virtue (AMS Certified Broadcast Meteorologist Seal of Approval) - Meteorologist; weekend mornings "Daybreak" and noon

Sports Team

  • Tiffany Wright - Sports Anchor; weeknights at 6, 10 and 11PM
  • Bill Voth - Sports Anchor; weekend evenings (also sports reporter)

Former Personalities

  • Lanie Pope, Meteorologist (Now Chief Meteorologist at WXII 12 in Winston Salem, NC)
  • Diana Williams - reporter (1979-1982; now at WABC-TV in New York City)
  • Holly Bristow, General Assignment Reporter (2003-2006, now at WOFL)
  • Harold Johnson, Sports Director (1979-2006, retired; 2010 Republican candidate for U.S. House of Representatives, 8th District of North Carolina)
  • Ray Boylan, Meteorologist (1986-1996, retired)
  • Terri Bennett, Meteorologist (1991-1996, at WCNC-TV Charlotte 1997-2007)
  • Steve Adamson, Meteorologist (1994-1996, now at WXIA-TV Atlanta)
  • Cullen Ferguson, Anchor/Reporter (1969-2005, retired)
  • Doreen Gentzler, Anchor/Reporter (1979-1983, now at WRC-TV Washington)
  • Bill Walker, Anchor/Managing Edito (1968-2005, retired)
  • Patty Pan, General Assignment Reporter (2002-2005, now at WAGA-TV Atlanta)
  • Tracey Neale, Anchor/Reporter (1991-1994, last seen at WUSA-TV Washington)
  • Michelle Kosinski, Reporter (1999-2001, now at NBC)
  • Rob Boisvert, Anchor/Reporter (2000-2005, now at News 14 Carolina)
  • Meg MacDonald, Anchor/Reporter (1983-1990, later at WCAU-TV Philadelphia and Inside Edition)
  • Cory Kessler, Sports Anchor/Reporter (?-?, now at Fox Sports Net South)
  • Jeff Sonier, Reporter (1982-1998, later at WCNC-TV)
  • Joe Johns, Reporter (?-?, later at WRC-TV and NBC, now at CNN)
  • Jeremy Reiner, Meteorologist (1999-2006, now at WHDH-TV)
  • Bob Pearse, Sports Anchor (1978-1980, now at Cable News 2, Rock Hill, SC)
  • Brett McMillan, Sports Anchor (1980's, now at WBT)
  • John Humphries, Sports Reporter/Anchor (1980's, now at WYFF)
  • Melonie Holt, Anchor/Reporter (1996-2004, now at WFTV)
  • John Cochran, Reporter (1960's, later at NBC, now at ABC)
  • Doug Mayes, Anchor (1981-1989, retired)
  • Brooke Sanders, Reporter (1995-1998, now at WMC-TV)
  • Sean Hennessey, Reporter (1993, now at WCBS-TV)
  • Jerry Peterson, Meteorologist (1976-1986, now at WRHI-AM/WRHM-FM, Rock Hill, SC)
  • Steve Litz, Reporter (1998-2006) (Now reporter at WTVJ in Miami, Florida)
  • Brad Lacey, Co-Anchor/Update Desk, "Good Morning Carolina" anchor, (1970s, deceased 1984)
  • Jack Callaghan, Program Host, News Anchor, Station Manager and Editorial Director (1957-1995, deceased)
  • Ted W. Austin, Anchor (1961-1966, deceased)
  • Bob Tyson, Weekend Weather (1980's)
  • David Hains, Reporter (1980's, now spokesman for the Roman Catholic Diocese of Charlotte)
  • Tad Maguire, Meteorologist (1980's)
  • Amanda Nissen, Reporter (1990's)
  • Lori Arrington, Reporter/Producer (1990's retired)
  • Debi Faubion, Anchor/Reporter (1990-2009, retired)
  • Ben Thompson, Anchor/Reporter (2006-2009)
  • Susan Tran, Anchor/Reporter (2006-2009)

Other notable employees include editor John Bultmann (1988-1996) and producer Lee Baber (1992-1997).

External links



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