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City of license Charleston, South Carolina
Broadcast area South Carolina Lowcountry
Branding 95SX
Slogan "Charleston's #1 Hit Music Channel"
Frequency 95.1 MHz
First air date 1945
Format Top 40 (CHR)
ERP 100,000 watts
Class C0
Callsign meaning "S"conni"X" (previous owner)
Owner Citadel Broadcasting
Sister stations WWWZ, WIWF, WTMA

WSSX-FM (95.1 FM, "95SX") is a Top 40 (CHR) music formatted radio station located in Charleston, South Carolina. The station is licensed by the FCC to broadcast with an ERP of 100 kW. The station is owned by Citadel Broadcasting.

Station History

95.1 originally signed on in 1945 as WTMA-FM, the sister to WTMA AM 1250. By the late 50s, WTMA-FM was simulcasting much of the AM's programming full-time, which was Top 40 by that point.

When the FCC started to limit simulcasts of AM and FM stations in the late 1960s, WTMA-FM became WPXI, with an automated Beautiful Music format. In 1975, WPXI changed to Urban Contemporary as "Super 95 Soul". Although it was still automated, it was noted as being one of the few commercial Urban FMs in South Carolina at the time.

In 1981, WPXI dropped the Urban format as the station became WSSX, with a Top 40/AOR hybrid. Known as "The Rock n' Roll Station", the station went to #1 in the ratings within a year. By 1983, the station had transitioned to Mainstream Top 40 (now known as CHR) as "95SX", again going #1 on several occasions throughout the remainder of the 80s.

By 1993, WSSX's ratings had begun to decline as the station shifted away from CHR to Hot Adult Contemporary as 95-Mix (later changed to Mix 95.1). This lasted until September, 1995 when the station returned to CHR and its 95SX handle.

In October 2007, following sister WSUY's flip from Mainstream AC to Country, the station invited listeners from the station to tune to 95.1FM saying "Welcome 96.9 Listeners."

As of 2010 WSSX, whose direction favored adults and at times took a conservative approach by playing Hot AC or Pop/Rock artists, has begun to shift towards a Rhythmic-leaning direction, as it now favors Rhythmic Pop acts. This move might be due to a changing taste in its listeners' musical choices and its decision to attract a younger demo.

95SX's official station mascot is the "95SX Party Parrot."

Station Personalities

- Two Girls and a Guy [Morning Show]
Tanya Brown, Brooke Ryan, and Mike the Guy

- 95SX Midday
Tessa Spencer

- 95SX Afternoon Drive
Ryan Seacrest AT Top 40

- 95SX Night-time
The Jiggy Nation

- Bill Walsh, Weather - WCSC TV 5

Former station personalities:
- John Quincy
- Greg Pitt
- Kaine Cameron
- "Special" Ed
- Kosmo
- Ali O.
- Tim Ryan
- Spoon on the Radio
- Mr. Phil
- Jason Cage
- Karen Paige
- Steve Waters
- Josh Dukes

External links



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