|Ponce / San Juan / Mayagüez / Arecibo|
|City of license||Ponce, Puerto Rico|
|Channels||Digital: 7 (VHF)
|Translators||WSTE-DT1 7 Ponce
WSTE-DT2 7 San Juan
WSTE-DT3 7 Mayagüez
WSTE-DT4 7 Arecibo
(WLII/WSUR License Partnership, GP)
|First air date||February 2, 1958|
|Call letters’ meaning||Siete (Spanish for seven)|
|Sister station(s)||WLII-DT 11.1
WKAQ (AM) 580
|Former callsigns||WRIK-TV (1958-1979)
The station first went on the air in the late 1950s as WRIK-TV where it retransmitted WKAQ-TV's programming (one of the first affiliation agreements, now common on the island). In 1970, it was bought by United Artists and moved to San Juan and started broadcasting El Show de Tito Rodriguez for two seasons. United Arists left the island, then it was branded as Rikavision. The station then produced its own programming, Ahi Va Eso, with Awilda Carbia, Jacobo Morales, and Norma Candal, Contigo Anexo 3, Showtime with Wilkins, and Las Caribelles, El Show de Carol Myles, and the legendary children's show, Rikalandia, hosted by Sandra Zaiter.
In 1979, it was acquired by Puerto Rican producer Tommy Muñiz and renamed WLUZ-TV, Teleluz. Muñiz was also owner of Radio Luz, WLUZ (AM). Financial troubles forced Muñiz to sell the station to Malrite Communications Group where it became SuperSiete - WSTE. The station acquired limited success at the time using colorful motion graphics, a new logo, major advertising in newspapers, and the broadcasting of famous American sitcoms at the time, such as The Fresh Prince of Bel-Air and The Simpsons, along with major Hollywood movies of the time.
It also was acknowledged for its children's show "El Show de Burbujita y Bolillo", produced by Milly Cangiano, and its Saturday morning cartoons. Along this time, one of Puerto Rico's longest running shows, No te Duermas with Antonio Sánchez El Gangster, started airing on channel 7 as well. Also, Super Siete produced a successful game show, La Hora de Oro with Hector Marcano and El Gangster, & two family oriented comedies, Maripili, and El Cuartel de la Risa.
In 1991, Malrite Communications Group, fearing that it would lose Channel 7's experimental license for their booster-type translator facilities to transmit their signal across the island, decided to buy WLII-TV and WSUR-TV and sold WSTE to Siete Grande Television, Inc. whose owner is Jerry Hartman, a Florida entrepreneur. WSTE was then called El Nuevo SuperSiete (The New SuperSeven).
During the 1990s, WLII signed a marketing agreement with SuperSiete, stripping the channel of its successful shows and leaving it as an outlet for infomercials, horse races and independent productions. It was also rebranded as Tele-Isla during primetime hours. Due to the failure of the new programming, and the lack of full island coverage of WLII at the time, WSTE started re-broadcasting WLII's primetime programming mainly for the western and central areas of Puerto Rico.
In 1995, WLII entered into an affiliation agreement with WORA-TV. This created a situation with the FCC, as WLII programming was being rebroadcast by 2 different stations across the island; WLII and WSTE in the north, WSUR-TV and WSTE in the south, and WSTE, WNJX-TV and WORA-TV in the west. During this time, the channel proudly showed its coverage channels on its "ident", as 11-9-7-5-22. After admonishment by the FCC, WLII dropped WSTE and WNJX-TV coverage.
After that point (sometime in 1995) and until today, the station mostly airs infomercials, locally-produced advertisements for car dealerships and music programs.
An interesting note is that the channel's SuperSiete "ident" animation, logo, and name survived for over 25 years, dating back to 1987. A new logo with the Tele-Isla branding was introduced a couple of months before the mandated FCC digital switch of June 12, 2009.
To effectively cover all of Puerto Rico, WSTE used booster-type translator facilities across the island up to the analog shutdown. In order for this booster system to have worked without any interference, WSTE's main transmitter had to be kept silent. The Ponce area was thus served from an auxiliary station transmitting at 100 kW.
WSTE now uses a four site, digital distributed transmission system to cover the island as the booster system had done before it.
|Station||City||Channel||ERP||HAAT||Facility ID||Transmitter Coordinates|
|WSTE-DT1||Ponce||7 (VHF)||25 kW||88 m||60341|
|WSTE-DT2||San Juan||7 (VHF)||25 kW||336 m||60341|
|WSTE-DT3||Mayagüez||7 (VHF)||6 kW||370 m||60341|
|WSTE-DT4||Arecibo||7 (VHF)||0.1 kW||65 m||60341|
WSTE's old analog booster system
|Station||Type||City||Channel||ERP||HAAT||Facility ID||Transmitter Coordinates|
|Ponce||7 (VHF)||186 kW||826 m||60341|
|WSTE||Auxiliary||Ponce||7 (VHF)||100 kW||88 m||60341|
|WSTE1||Booster||San Juan||7 (VHF)||310 kW||341 m||91770|
|WSTE2||Booster||Mayagüez||7 (VHF)||24.1 kW||386 m||91773|
|WSTE3||Booster||Arecibo||7 (VHF)||1 kW||62 m||91771|