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WSYN
City of license Surfside Beach, South Carolina
Broadcast area Grand Strand
Branding Sunny 103.1
Slogan Good Times And Great Oldies
Frequency 103.1 MHz
Format Oldies/Classic Hits
ERP 8,000 watts
HAAT 161 meters
Class C3
Facility ID 46964
Callsign meaning "Sunny"
Affiliations South Carolina Radio Network, John Boy and Billy
Owner Cumulus Media
(Cumulus Licensing, LLC)
Sister stations ESPN Radio The Team 93.7 93.9 1050, 98.5 KISS-FM Urban AC, Power 100.3 Hip Hop and R&B, 106.5 The Coyote Country
Website sunny1031.com

WSYN (Sunny 103.1 FM) is an oldies music formatted radio station licensed to Surfside Beach, South Carolina and serves the Grand Strand area. The Cumulus Media outlet is licensed by the FCC to broadcast at 103.1 MHz with an ERP of 8 kW. Its current slogans are "The Grand Strand's Greatest Hits" and "Good Times And Great Oldies" as well as "The Grand Strands True Oldies Channel".

The station is airing Scott Shannon's The True Oldies Channel from ABC Radio[1] mostly, with the exception being The John Boy and Billy Big Show mornings. However, some programming originates at the WSYN-FM studios. The mid-morning slot (10 am-1 PM) and afternoon slot (until 7 PM) are local. Various times on the weekends are also live. The True Oldies feed is turned back on at 7 P.M. weekday evenings and airs until 6 A.M. the next morning.

Station history

WSYN was previously WAZX, a top 40 station in Georgetown, South Carolina. In 1988, the station increased its power to 50,000 watts and changed to the Sunny 106.5 name and WSYN call letters, with a hot adult contemporary format. During this time in 1988, the WSYN-FM Sunny 106.5 studios were moved to a small Frontage Road Studio off of U.S. Highway 17 By-Pass in Surfside Beach (next door to the offices of Clearview Cable T.V. that then became Jones Intercable in late 1988). The move of the studios to Surfside Beach and the name change to Sunny 106.5 generated a huge advertising campaign in the local media and a newly designed Sunny 106.5 logo.


From 1990 to April 2008 WSYN was known as "Oldies Radio Sunny 106.5 FM". During this time, WSYN-FM went through a number of Disc Jockeys and different Morning Shows. Diane Costello was a mainstay during the afternoons. Kemosabi Joe came to the station right after the switch to Oldies. C.J. Quick was the Morning Man during this early period of Oldies on the station.

During its heyday of playing oldies radio on the coast of South Carolina, WSYN was owned by Seacoast Radio Company LLC and was South Carolina Broadcasters Association Station of The Year in 1996 and 1997.[2]

Oldies Radio Sunny 106.5 employed an on-air reverb effect, producing a "bigger than life" sound, and served as home to many well-known local talents including Kemosabi Joe, "The Freakin' Deacon", Diane Costello, Michael Parnell, Sissy Hall, Robert Kessler,and Lou Krieger.

Syndicated weekly programs included "The Charlie Byrd Beach Blast", "Mike Harvey's Super Gold", "American Gold with Dick Bartley" and "Beatle Brunch" and "Cousin Brucie" Morrow along with Dick Clark. In the early 1990`s, Sunny 106.5, programmed a live weeknight Carolina Beach/Shag Request Show that aired from 7 PM- 12 Midnight. The show aired numerous commercials (sometimes 20 an hour) for Judy`s House Of Oldies Record Store in North Myrtle Beach. Also in this early 1990`s period, WSYN-FM aired numerous commercials for "Juan Moore Beer" which was a local Grand Strand product.

After its sale to Cumulus Broadcasters in 1998, the music format began to drift away from "golden oldies". Within two years most 1950s titles had been removed from the music library, with focus shifted intensely to 1970s music.

On April 2, 2008, Al Connors and Krieger, the only DJs still working for the station, said they were told "restructuring" was planned and they too would lose their jobs.[3] WSYN and WYAK switched frequencies and were reborn as Sunny 103.1 WSYN and The Coyote 106.5 (WLFF)[4]. WSYN also switched to the "True Oldies" feed; many 1950`s and 1960`s Oldies were once again heard. Now, with some programming also being done locally, the playlist includes many 1960`s Oldies and also some 1950`s ones as well blended in with the mostly early 70`s Oldies. WSYN-FM has also been playing some Carolina beach music Classics like "Sixty Minute Man" by Billy Ward (1949).

Horry County Council Chair Liz Gilland at one time hosted a Sunday morning gospel program on the station.

Frank Barnhill served as the News and Sports Director for the station during two different tenures, for many years dating back to the 1990s. His position was eliminated by Market Manager Layne Ryan in May, 2007.

References

  1. ^ "Radio Stations". Scott Shannon's True Oldies Channel. http://www.trueoldieschannel.com/html/stations.html. Retrieved December 19, 2008.  
  2. ^ http://www.scba.net/documents/StationsoftheYear-Web.pdf
  3. ^ "Sunny 106.5 DJs: Radio Station Fired Us," The Sun News, April 4, 2008.
  4. ^ Steve Palisin, "Radio Format and Station Changes in Progress," The Sun News, September 7, 2008.

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