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WTLV NBC 12.png
Jacksonville, Florida
Branding NBC 12 (general)
First Coast News (newscasts)
Slogan Your News Leader
NBC 12, More Colorful
Channels Digital: 13 (VHF)
Virtual: 12 (PSIP)
Subchannels 12.1 NBC
12.2 Universal Sports
Affiliations National Broadcasting Company
Owner Gannett Company, Inc.
(Multimedia Holdings Corporation)
First air date September 1, 1957
Call letters’ meaning TeLeVision or TweLVe (former analog channel)
Sister station(s) WJXX
Former callsigns WFGA-TV (1957–1975)
Former channel number(s) Analog:
12 (1957-2009)
Former affiliations Primary:
NBC (1957-1979)
ABC (1980-1988)
ABC (1957-1966)
NBC Weather Plus (2006-2008)
Transmitter Power 53.3 kW
Height 290.7 m
Facility ID 65046
Transmitter Coordinates 30°16′24″N 81°33′13″W / 30.27333°N 81.55361°W / 30.27333; -81.55361
WTLV's old NBC 12 logo. It is now replaced by the most recent logo.

WTLV is the NBC-affiliated television station for Jacksonville, Florida. The station broadcasts a digital signal on VHF channel 13. The station is owned by Gannett as part of a duopoly with the area's ABC affiliate, WJXX. The two stations share studios located on East Adams Street in downtown near Jacksonville Municipal Stadium; its transmitter is located in Kilarney Shores. The station serves all of northeast Florida (the First Coast) and southeast Georgia. The station is available on channel 11 on Comcast cable in the Jacksonville area. U-Verse carries WTLV on channel 12 and an HD feed on channel 1012.



The station began broadcasting on September 1, 1957 as WFGA-TV, owned by the Florida-Georgia Television Company. It was originally a primary NBC affiliate with a secondary ABC affiliation. It was the first television station in the United States designed for color broadcasting. Two years later, WFGA donated tower space, money, and transmitting facilities to Jacksonville's PBS affiliate, WJCT.

WFGA-TV was the first television station to air a live launch from Cape Canaveral in the 1960s. The station provided the remote facilities and supplied video and audio for all three major networks. This earned WFGA-TV the exclusive spot for NBC's space coverage. When WJKS (now WCWJ) signed on as an ABC affiliate, WFGA became a sole NBC affiliate.

In 1975, WFGA-TV changed call letters to the current WTLV. Later that year, Harte-Hanks Communications bought the station and began producing the market's first hour-long newscast, branded as Action News; channel 12 began producing Jacksonville's first noon newscast soon after.[1]

On January 1, 1980, WTLV switched its network affiliation with WJKS (now WCWJ) to ABC. That network was number-one at the time. WTLV's ABC Action News launched the city's first morning newscast, Good Morning Jacksonville, in the early 1980s.[1] Some of the first shows featured Pamela Rittenhouse and current First Coast News chief meteorologist Tim Deegan.

Gannett bought WTLV and sister station WFMY-TV in Greensboro, North Carolina from Harte-Hanks in 1988. WTLV then swapped affiliations with WJKS, again returning to NBC in what the network called one of its most successful affiliation switches ever. By this time, NBC had become number one once again.

WTLV became the de facto official station of the Jacksonville Jaguars when the team joined the NFL in 1995, by virtue of NBC owning the rights to the American Football Conference. It aired most Jaguars games until 1998, when the AFC moved to WJXT. WTLV also aired a weekly television show during football season called Monday Night Live which went on-air at 7 p.m. every Monday and was hosted by Sports Director Dan Hicken and John Jurkovic.

Gannett later acquired WJXX, the area's current ABC affiliate, from Allbritton Communications in late-1999. As part of this purchase, the company moved WJXX into WTLV's facilities and combined the news personnel of both stations. This created First Coast News which airs on both stations today. The combined news department then adopted the "Global Village" theme by Stephen Arnold Music in 2000 (the package used previously was "NBC: Speed of Life" by Gari Communications). This package stayed until December 2006 when the station switched to "Seize The Day" by 615 Music.[2] Earlier that very year, First Coast News renovated its studios and changed their graphics after long-time anchor Alan Gionet departed.

Early 2006 marked a significant transition period for First Coast News. Alan Gionet had been the 5, 6, and 11 p.m. anchor for eight years, and his return to the local CBS station in Denver left the station with an opening in those slots. Gionet announced his departure in October 2005[3][4] and was hired by KCNC-TV in November 2005; he left in March 2006. Ken Tonning, general manager of First Coast News, said he received hundreds of applications for the position and had also considered current on-air anchors and reporters. Seven potential applicants were brought in and filmed with Jeannie Blaylock (anchor of the 5 and 6 p.m. newscasts) and Donna Hicken (anchor of the 11 p.m. newscast). Focus groups were then brought in to critique each one. On March 28, 2006, the station announced that Shannon Ogden, anchor of Good Morning Live on New England Cable News (NECN) in Boston, would replace Gionet.[5][6] During the tenure between Gionet's departure and Ogden's arrival, First Coast News reporter Kyle Meenan anchored with Blaylock and Hicken. Ogden started on April 10, 2006.

Banner released in the email promoting the new website. This is also to be the banner used at the top of the site during the early evening hours.

On September 10, 2007, First Coast News discontinued its simulcast of the 5 and 5:30 p.m. weekday broadcasts on WJXX. The Ellen DeGeneres Show replaced the broadcasts at 5 p.m. on WJXX instead. Since NBC's Today expanded to four hours, the station moved Live with Regis and Kelly, which had previously aired at 10 a.m. on WTLV, to WJXX at 9 a.m. Divorce Court was also moved from WJXX (where it had aired at noon) to 2 p.m. on WTLV. Joy Purdy (who previously worked at WFOR-TV, the CBS affiliate in Miami) also debuted as the new anchor of First Coast News at 7. Weeks later, on October 29, 2007, First Coast News again debuted new graphics in time for the November sweeps. Along with new graphics, Donna Hicken officially identified herself on-air as Donna Deegan. The NBC 12 logo also had changed for the first time since the 1980s. The older logo, a bold-italic, retro 12, was replaced with a non-italic staggered version of the 12 logo.

On May 15, 2008, First Coast News released an email to all subscribers about their website which debuted on May 21. It was announced by Online Manager Linda Mock that the new site was to have a new forum system known as 'Pluck' and would require everyone to sign up, unlike their existing system 'Topix'. A new banner that changes with the weather conditions replaced the old banner that showed the current on-air anchors. Ads also began for every newscast at the top of the screen, which cycles through with previous ads. The new website was also announced via a breaking news alert at the top of the existing website.[7]

In mid-2008, First Coast News began a "Weather Call" service that, by default, informs viewers via telephone of severe weather in their area. The service, which utilizes National Weather Service data to place the call, requires a paid subscription.

On October 23, 2008, First Coast News debuted new graphics and music, the same standardized packages as on every other Gannett television station. The new uniformed graphics were created by G3 (or the Gannett Graphics Group) based near sister station KUSA-TV in Denver; the music was composed by Rampage Music New York.[8]

In January, 2009, First Coast News fired weekend meteorologist Dave Vanore. Michelle Jacobs returned back to First Coast News to anchor weather and traffic in the mornings. The entire weather team shifted, with Steve Smith moving from mornings to 7 p.m. weekdays, and Mark Collins moving to weekend newscasts.

First Coast News' new high definition ready set, designed by FX Group.

In July, 2009, First Coast News yet again shuffled anchors around. Joy Purdy and Deanna Fene departed First Coast News at 7, with Purdy switching places with Patty Crosby and joining Phil Amato on Good Morning Jacksonville, and Fene replacing departing Victor Blackwell on weekend evenings. Crosby moved to 7 p.m. broadcasts anchoring news, with Steve Smith anchoring weather, and Dan Hicken anchoring sports. Corrine Hautala was hired to anchor weekend morning newscasts.

One February 1, 2010, First Coast News began broadcasting local newscasts in high definition, becoming the third television news operation in Jacksonville to do so. Coincidentally, Action News on WTEV and WAWS began broadcasting in that format the day before. The entire on-air appearance was revamped, with differently stylized versions of Gannett's standardized graphics being introduced, as well as a brand new set being unveiled, designed by FX Group. With the premiere of high definition newscasts, First Coast News completed the transition to high definition broadcasts on Jacksonville's television newscasts.

Digital Television

First Coast News at Noon opening from 2010. The open uses the Gannett standardized graphics.

The station's digital channel is multiplexed: WTLV aired NBC Weather Plus until it's cancellation, then aired First Coast News Weather Plus on its digital subchannel 12.2. In April, 2009, WTLV moved First Coast News Weather Plus over to sister station WJXX. This was to make room for Universal Sports.

Digital channels

RF Channel
Video Aspect Programming
12.1 13.1 1080i 16:9 Main WTLV programming / NBC HD
12.2 13.2 480i 4:3 Universal Sports

WTLV's broadcasts became digital-only on June 12, 2009.[9][10]

Through the use of PSIP, digital television receivers display WTLV's virtual channel as 12.

News operation

First Coast News logo with website.png

WTLV's newscasts, which were known as 12 News until the merger with WJXX in 1999, have always had tough competition with rival station WJXT in the ratings. As a CBS affiliate, WJXT had a strong lead in the number of households viewing its newscasts.[11] However, once WTLV and WJXX merged together, the gap slowly closed to create tough competition in the Jacksonville market.[12][13][14] In the May 2007 Nielsen ratings, WTLV and WJXX had a powerful lead. They won the weekday morning, noon, 5:30, 6, and 11 p.m. slots. During the 11 p.m. slot, more people watched WTLV and WJXX than any other local station combined. The 5 p.m. slot went to WJXT because of the powerful lead-in, The Oprah Winfrey Show.

However, six months later during the November 2007 Nielsen Ratings, WTLV and WJXX only won the weekday morning, noon, and 11 p.m. news slot. The 5, 5:30, and 6 p.m. slots went to WJXT.

The May 2008 Nielsen Ratings did not bring the former glory First Coast News had seen before. The weekday morning, noon, 5, 5:30, and 6 p.m. slots went to WJXT, making it the number-one station in the Jacksonville market. WTLV and WJXX won only won slot: 11 p.m. First Coast News remains the second-most-watched television news organization in Jacksonville, behind WJXT but ahead of both WAWS and WTEV-TV.

WJXX is the only television station in Jacksonville to have a weeknight 7 p.m. newscast known as First Coast News at 7 and airs Good Morning Jacksonville Sunday as well.

In addition to their main studios, WTLV and WJXX operate a "Southern Bureau" that covers St. Johns, Clay, and Putnam Counties.

WJXX and WTLV operate their own weather radar. It is located next to WTLV's transmitter. They also broadcast a weather radar that is operated by the National Weather Service and is located at its Local Forecast Office near Jacksonville International Airport.


News Anchors

  • Good Morning Jacksonville (5:00–7:00am)
    • Phil Amato
    • Joy Purdy
  • Noon
    • Joy Purdy
  • Weekends
    • Corinne Hautala — Mornings
    • Deanna Fene' — Evenings


  • Chief Meteorologist Tim Deegan — 5-6:30pm, 11pm
  • Meteorologist Steve Smith — 7pm
  • Meteorologist Michelle Jacobs — Good Morning Jacksonville (5-7am), Noon, also traffic on Good Morning Jacksonville
  • Meteorologist Mark Collins — weekend evening and mornings

Sports team

  • Dan Hicken — Sports director, weeknights
  • Chris Porter — Weekend sports anchor


  • Jackelyn Barnard
  • Jessica Clark
  • Ryan Duffy
  • Jennifer Lindgren
  • Monica Landeros
  • Erich Spivey
  • Roger Weeder

Notable alumni

Former First Coast News/WTLV Employees

  • Steve Abrams
  • Karen Adams, now at WTEV/WAWS
  • Lori Aragon
  • Harold Baker
  • Nick Bashnan
  • Jill Becker
  • Kennie Berg
  • Ray Boylan
  • Larry Camp
  • Pete Cataldo
  • Ashley Coleman, now at WAWS/WTEV
  • Matt Cooney
  • Walt Dunbar
  • Bruce Edwards (Bruce Kalinowski)
  • Alan Gionet, now at KCNC
  • Eric Henderson
  • John Hogan
  • Grayson Kamm, now at WTSP
  • Betsy Kling, now at WKYC
  • Marcia Ladendorff
  • Mike Liquerman
  • Ernie Mastroianni
  • Dave McLaughlin
  • Jeff Prosser
  • Melissa Ross
  • Rock Rote
  • Charlene Shirk
  • Mark Spain, now at WAWS/WTEV
  • Barry Stewart
  • Paul Thomas, now at WKYC
  • Anita Vogel
  • Harmen Wages
  • Julie Watkins, now at WAWS/WTEV
  • Lee Webb
  • Albert Zipp

News/Station Presentation

Newscast titles

  • The News on 12 (1957–1972)
  • TeLeVision 12 News (1972–1975)
  • Action News (1975–1986)
  • The News on 12 (1986–1993)
  • 12 News (1993–2000)
  • First Coast News (2000–present; with WJXX)

Station slogans

  • TLV 12 Cares (Late 1980s and Early 1990s)
  • Making Good Things Happen for the First Coast (1990–1993)
  • Your 24-Hour News Source (1993–1996)
  • Your First Coast News Leader (1996–2002)
  • Your News Leader (2002–present)
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  1. ^ a b "GMJ: The City's First Morning Newscast". First Coast News. Retrieved 2007-10-29. 
  2. ^ "News Music Search Archive". SouthernMedia. Retrieved 2007-10-29. 
  3. ^ "Gionet's October Departure". Florida News Center. Retrieved 2008-06-15. 
  4. ^ "Gionet's October Departure". The Florida Times-Union. Retrieved 2008-06-15. 
  5. ^ "Ogden's April Arrival". Florida News Center. Retrieved 2008-06-15. 
  6. ^ "Ogden's April Arrival". The Florida Times-Union. Retrieved 2008-06-15. 
  7. ^ "ONLINE EXTRA: Preview the all-new". First Coast News. Retrieved 2008-05-15. 
  8. ^ "Gannett Graphics to Revolve Around AXIS". TVNEWSDAY. Retrieved 2008-10-24. 
  9. ^
  10. ^ CDBS Print
  11. ^ "Channel 4 beats 12 in May 1996 Nielsens". The Jacksonville Business Journal. Retrieved 2007-10-05. 
  12. ^ "Nielsen ratings show WTLV gain". The Jacksonville Business Journal. Retrieved 2007-10-05. 
  13. ^ "Verdict's still out on WJXT's move". The Florida Times-Union. Retrieved 2007-10-05. 
  14. ^ "TV news in transition". The Jacksonville Business Journal. Retrieved 2007-10-05. 

External links


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