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WTMG
City of license Williston, Florida
Broadcast area Gainesville-Ocala, Florida
Branding Magic 101.3
Slogan Blazin Hip-Hop and R&B
Frequency 101.3 (MHz)
Format Rhythmic contemporary
ERP 3,500 watts
Class A
Facility ID 6268
Transmitter coordinates 29°25′9.2058″N 82°32′56.9214″W / 29.419223833°N 82.549144833°W / 29.419223833; -82.549144833
Callsign meaning We're The Magic of Gainesville
Former callsigns WRJQ
WLLO
WFEZ
Former frequencies 92.1 MHz
Owner Pamal Broadcasting
(6 Johnson Road Licenses, Inc.)
Sister stations WDVH-AM/FM, WHHZ, WKZY, WRZN, WTMN
Website www.magic1013.com

WTMG (Magic 101.3) is a commercial radio station in Williston, Florida, broadcasting to the Gainesville-Ocala, Florida area on 101.3 FM.

WTMG has been in its current format since 1994, playing Hip Hop, R&B, Old School and Classic Soul and Gospel. At first, it was Gainesville's only Urban radio station, targeting the Mainstream Urban and Urban Adult Contemporary audiences alike, but has shifted over to a Rhythmic contemporary direction. It is home to Tom Joyner in the mornings.

History

The station began broadcasting in 1983 at 92.1 on the FM dial as WJRQ, a satellite-fed country station. WJRQ became WLLO ("Willow 92") in 1986, programming beautiful music, and changed its calls to WFEZ the following year following a sale. The format changed back to country music in 1988 due to advertiser difficulty in selling the easy listening format; however, the country format fared no better in ratings or revenue, and later that same year WFEZ transformed into a Rhythmic Contemporary or "Churban" station, playing urban, dance and pop music, under the guidance of Ocala-Gainesville Radio veteran Tony Downes, and took the name "Hot 92.1." Hot 92.1 was a ratings success and paved the way for the current urban format which took to the air in the early 1990s; the station adopted the WTMG calls in 1996 and moved to 101.3 FM. By 2009 WTMG began to evolve to a Rhythmic direction with a heavy emphasis on hit-driven Hip-Hop/R&B product. Because of this shift, Nielsen BDS placed the station on the Rhythmic Airplay panel.

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